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PaulinaUrbańska

2012

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Paulina Urbańska Content

AboutBooks & TypographyVisual InformationIdentity Multimedia

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376179

4 Portfolio

5Paulina Urbańska About

About

6 Portfolio

2006–2011 i M.A. honorary degree at the Academy of Fine Arts in

Katowice, Design Department, Faculty of Graphic Design

2003–2006 i Mikołaj Kopernik 2nd High School in Żywiec

EDUCATION

Assistant at Academy of Fine Arts in Katowice, Information

Design Studio, Editorial Design Studio

Co-organization of the 3rd International Design Conference in

Katowice

(2011 October–February 2012) Practice at Academy of Fine Arts

in Katowice as an assistant professor at Information Design

Studio and Design for Marketing Studio

(September) Practice at Cartoon Movies Studio (Studio Filmów

Rysunkowych) in Bielsko-Biała

(September) Practice at Padias Media Agency in Kraków

EXPERIENCE

2012 i

i

2011 i

2009 i

2007 i

7Paulina Urbańska About

Graduation Project Review – the best diploma projects

from Visegrad Group countries – Poland, Czech, Hungary

and Slovakia; M.A. Project present in 2+3D Magazine, Typo

Magazine and at an exhibition at the Castle in Cieszyn.

Honorary Mentioned in multimedia category (in collaboration

with Maciej Majer) at Biennale of Student Graphic Design –

Agrafa; participation in books category

Design in Public Places. Participation at an exhibition at the

Castle in Cieszyn

M.A. Honorary degree – Visual Schoolbook at ASP Katowice

Participation at an exhibition “Make Your City a Better Place

to Live” with Hanna Sitarz

Participation at an painting exhibition at “High Art Festival”

in Bytom, Szombierki Power Station

Participation at an painting exhibition “Obrazy pod

napięciem” from Professor Zbigniew Blukacz Studio

Participation in “Energy” multimedia competition, Power

Station in Czeladź

HONORS & AWARDS

2012 i

i

2011 i

i

2010 i

i

i

2009 i

Participation at Ala has a pen – calligraphy and type design

workshops

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9Paulina Urbańska

Books&Typography

10 PortfolioBooks and Typography

Visual Schoolbook

1. Hardcover book / 26 × 19 cm 2011

is an educational book addressed for the youth, precisely for

Gymnasium students. Both the book and its content have been

designed and written by the author. The idea for the book derives

from a real problem and an attempt to solve it,which is the lack of

an educational publication about graphic design for young people in

Poland. It was made in particular, for the youths that don’t receive

education in art schools.

Visual Schoolbook is an answer to the surrounding reality, in which

design is everywhere and plays a crucial part in our daily life. It’s

quality affects the effectiveness of communication, its transfer

and consumer behaviour. Understanding what design is, makes

the recipients appreciate its power and notice the huge value it

has. The book is a work of a graphic designer, it wasn’t created to

speculate,but to explain how design naturally exists in the reality.

One of the projects purposes was to communicate the role of

efficient design,which isn’t only concerned with the form, but, first

of all, is socially responsible. Individual work on all aspects of the

book,allowed to verify my knowledge and skills in the field of graphic

design on many levels. It also required consulting in a wide range

of topics, like graphic design theory, language and later typography

an educational illustration for the youth. The consumer of the book

is barely 13 to 16 years old, which puts him in the group of the most

demanding readers. Because of that fact, written content in Visual

Schoolbook was limited in its volume to a required minimum, while

still aiming to deliver a precise and comprehensive message. Bearing

in mind the potential audience, the language used in the book was

chosen carefully to build a dialog with the young reader.

M.A. PROJECT

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Pictograms system / Quotation / Interests / Historical background

? ?

12 Books and Typography

13Paulina Urbańska Visual Schoolbook

14 PortfolioBooks and Typography

16 Books and Typography Portfolio

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2. Infgraphic booklet / 12 × 20 cm 2009

Pig Slaughterhouse is an infographic book about pork

production. The goal was to visualize this specific place in

a friendly way, even for vegetarians. The project explains the

whole production process from the transport of animals to

selling meat. I created the project by using pictograms, which

refer to ISOTYPE style and method.

PIG SLAUGHTERHOUSE

19Paulina Urbańska Pig Slaughterhouse

24

3. Booklet / 29,7cm × 21 cm 2009

The goal of this excercise was to showcase a chosen typeface

in a form of a catalog. I decided to present Eric Spiekermanns’

Meta typeface, I described the construction of the type

characters, the orgins of the font, information abot the author

and examples of projects where Meta was used.

META

25Paulina Urbańska FF Meta – typeface promotion

27FF Meta – typeface promotionPaulina Urbańska

29FF Meta – typeface promotionPaulina Urbańska


4. Paperback Catalogue / 27 × 18 cm 2010

A catalog for an exhibition entitled Dada East? – Romanian

Context of Dadaism. Due to the theme of the catalog I decided to

make some unusal teratments on the title pages.

DADA EAST?

31Paulina Urbańska Dada Geist

33Paulina Urbańska Dada Geist


5. Hadrdcover / 21 × 16 cm 2010

Revolutions 68’ is a re-design of the an exhibition book which

took place in Zachęta Gallery in Warsaw. The texts describe

the most important cultural, political and social phenomenons

worldwide in 1968’.

REVOLUTIONS 68’

35Paulina Urbańska Revolutions

36 Portfolio

37Paulina Urbańska

Visual Information

38 PortfolioVisual Information

39Paulina Urbańska Katowice City of Dreams

41Paulina Urbańska Katowice City of Dreams


6. Internet pdf file / 120 × 40 cm 2010

This infographic compares carbon dioxide pollution and shows

the sources of CO2 emission on all continent of the world.

It also shows how you can reduce your carbon footprint in

a simply way.

HOW TO REDUCE CO2 EMISSION?

NORTH AMERICA

CENTRAL & SOUTH AMERICA

AFRICA

EUROPE

EURASIA

MIDDLE EAST

ASIA & OCEANIA

26.8%

3.7%

3.6%

16.7%

8.9%

4.9%

35.4%

human–made factors

global population growth

motorization

materials & offal

Global Emission of carbon dioxide |factors emission by country effectsemission per inhabitant

8.5

How to reduce CO2 emission?

1. saving

2. turn off

3. recycling

2. on foot

set lower temperature during night

use economic windows

put cool food into refrigerator

turn off the light in empty rooms

replace bulbs with energy savings

reduce air–condition

turn on washmachine when it is full

boil water only when you need

screw tap water during brushing teeth

choose “green energy”

buy 1.5l water–bottles instead 3*0.5l

recycle your rubbish

use manifold bags

think about quantity of prints you produce

think off fuel–rate you need

reduce your car speed from 110 to 90 km/h

replace car with a bike any time you can 340 kg

55 kg

440 kg

100 kg

8 kg

30 kg

9 kg

520 kg

3 kg

25 kg

45 kg

300 kg

250 kg

270 kg

150 kg

350kg

300kg

solutions

-3.2tonne CO2

23.2 %

2.1%

1.5%

4.4%

average per inhabitant

per inhabitant

India

allergies and diseases

photosynthesis impaired

air contamination

water contamination

soil contamination

metal corrosion

toxics

acid rains

smog

ozone hole

species extinction

temperature rise

improving oceans

climate changes

greenhouse effect

monuments corrosion

USA

Canada

Mexico

15.2 % China

0.8 % Tailand4.3 % South Korea

5.4 % Japan

1.3 % Indonesia

1.5% Australia

2.5% Others

0.3% Iraq0.2% Kuwait1.2% Saudi Arabia1.0% Iran1.0% UAE0.5% Others

1.5% Russia

1.5% Ukraine0.5% Belarus0.2% Kazakhstan

1.3% Spain 1.6% France

2.4% UK

3.7% Germany

2.0% Italy

1.3% Poland 1.0% Turkey 1.4% Others

0.5% Egypt 0.2% Libya 0.3% Alghieria 1.5% South Africa 0.9% Others

0.5% Venezuela 0.3% Columbia

Brazil 1.4%

Chile 0.2%Others 0.5%

tonne CO2per inhabitant

emission by continent

deforestation

fires

household heating

chemical idustry

energy idustry

mining idustry

mechanical handling

metarullgy industry

building industry

54.881 million tonnes







43Paulina Urbańska How to reduce CO2 emission?

NORTH AMERICA

CENTRAL & SOUTH AMERICA

AFRICA

EUROPE

EURASIA

MIDDLE EAST

ASIA & OCEANIA

26.8%

3.7%

3.6%

16.7%

8.9%

4.9%

35.4%

human–made factors

global population growth

motorization

materials & offal

Global Emission of carbon dioxide |factors emission by country effectsemission per inhabitant

8.5

How to reduce CO2 emission?

1. saving

2. turn off

3. recycling

2. on foot

set lower temperature during night

use economic windows

put cool food into refrigerator

turn off the light in empty rooms

replace bulbs with energy savings

reduce air–condition

turn on washmachine when it is full

boil water only when you need

screw tap water during brushing teeth

choose “green energy”

buy 1.5l water–bottles instead 3*0.5l

recycle your rubbish

use manifold bags

think about quantity of prints you produce

think off fuel–rate you need

reduce your car speed from 110 to 90 km/h

replace car with a bike any time you can 340 kg

55 kg

440 kg

100 kg

8 kg

30 kg

9 kg

520 kg

3 kg

25 kg

45 kg

300 kg

250 kg

270 kg

150 kg

350kg

300kg

solutions

-3.2tonne CO2

23.2 %

2.1%

1.5%

4.4%

average per inhabitant

per inhabitant

India

allergies and diseases

photosynthesis impaired

air contamination

water contamination

soil contamination

metal corrosion

toxics

acid rains

smog

ozone hole

species extinction

temperature rise

improving oceans

climate changes

greenhouse effect

monuments corrosion

USA

Canada

Mexico

15.2 % China

0.8 % Tailand4.3 % South Korea

5.4 % Japan

1.3 % Indonesia

1.5% Australia

2.5% Others

0.3% Iraq0.2% Kuwait1.2% Saudi Arabia1.0% Iran1.0% UAE0.5% Others

1.5% Russia

1.5% Ukraine0.5% Belarus0.2% Kazakhstan

1.3% Spain 1.6% France

2.4% UK

3.7% Germany

2.0% Italy

1.3% Poland 1.0% Turkey 1.4% Others

0.5% Egypt 0.2% Libya 0.3% Alghieria 1.5% South Africa 0.9% Others

0.5% Venezuela 0.3% Columbia

Brazil 1.4%

Chile 0.2%Others 0.5%

tonne CO2per inhabitant

emission by continent

deforestation

fires

household heating

chemical idustry

energy idustry

mining idustry

mechanical handling

metarullgy industry

building industry








45Paulina Urbańska How to reduce CO2 emission?


7. Poster / 100 × 70 cm, Booklet / 15 × 15 cm, Animation 2010

Sky map is an educational infographic visualizing apparent

motion of the stars. It shows the sky during the longest night

in the year, (The Winter Solstice, from 23th to 24th December).

This project was based on materials sourced date provided by

Planetarium in Chorzów.

The project consist of catalog of the star constellations, poster

and an animation, which shows the apparent motion.

SKY MAP

47Paulina Urbańska Sky Map


8. Map / 80 × 50 cm / made in collaboration with Hanna Sitarz–Pietrzak 2010

One of the important issues concerning the city of Katowice

is the lack of a network of bicycle routes. In a city that already

struggles with traffic jams, parking space and public transport

an alternative means of transport (via bicycle) might improve

the situation. Furthermore traveling by a bicycle is a more

healthy and ecological solution. The project illustrates the

current state of bicycle routes in Katowice, it reveals the

inconsequence of decisions made by the responsible authorities.

In effect this resulted in an incomplete network of bicycle

routes – one that doesn’t allow its users to travel freely from one

point in the city to another. In fact the worst situation is in the

center of the city, where the most important points of interest

for the inhabitants are.

The project visualizes a hypothetical solution, filling the gaps in

an already existing network of bicycle routes.

It aims to inform of the present state of affairs and provides

a possible extention of the already existing routes.

BICYCLE ROUTES

53Paulina Urbańska

Map / 80 × 50 cm / made in collaboration with Hanna Sitarz–Pietrzak

Bicycle Routes

55Paulina Urbańska Bicycle Routes


9. Flyer A3 / Citylight 2009

The Map was a re-design of the existing scheme of a tramway

network in Silesia cities. The initial project was illegible due to

ill-considered use of colours and information hierarchy. This

kind of project has to be clear, logical and understandable both

for citizens and tourists. Silesia Tramway map also contains

boards of the city, main interchange stops and directions.

SILESIA TRAMWAY MAP

57Paulina Urbańska Silesia Tramway Map

59Paulina Urbańska Silesia Tramway Map

60 Portfolio

61Paulina Urbańska

Identity

62 PortfolioIdentity

10. Corporate Identity / made in collaboration with Maciej Majer 2011

We were commissioned to create a corporate identity for a small

but ambitious IT company “Beyond the Horizon”. The goal

was to create an identity that would stand out, look different

from the IDs of IT companies that we’ve encountered through

our research. We began on researching the notion of “beyond

the horizon” – what does it mean for us and our client and the

line of work they we’re involved with. The outcome was a logo

design that aims to depict the impossible, infinite and on the

other hand solutions that are accessible and in our reach. The

logo was also meant to show the complexity of IT and a wide

spectrum of possibilities it enables. We were greatly inspired

by the works of M. C. Escher and how they bend the existing

reality. After approval of the logo we started developing the

business cards, other printed material for the CI and finally the

website - all with an emphasis on crafting a coherent design

consistent with the initial vision.

BEYOND THE HORIZNON

63Paulina Urbańska Beyond the Horizon


11. Corporate Identity 2010

The aim was to create accurate identity for a small but exclusive

Day Spa studio. Due to the name of the place, I decided to design

minimalistic but illustrative logo of a Geisha profile with

characteristic a hairstyle and make-up. The project consist

of all the demanded CI deliverables (visiting cards, menu of

treatments, flyers, invitations and gifts. Because of the theme

I also decided to create a decorative pattern with blooming

cherry blossoms.

GEISHA DAY SPA

69Paulina Urbańska Geisha Day Spa

71Paulina Urbańska Geisha Day Spa


12. Festival identity / poster / programme / tickets/ invitation / flyers 2008

This is an identity for Dublin Theatre Festival. The work

consist of a poster with short information about the

programme, the programme booklet – flyers, tickets and

invitations.

DUBLIN THEATRE FESTIVAL

Identity

73Paulina Urbańska

Identity

Dublin Theater Festival

75Paulina Urbańska Dublin Theater Festival

77Paulina Urbańska Dublin Theater Festival

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79Paulina Urbańska

Multimedia

80 PortfolioMultimedia

12. Festival identity / poster / programme / tickets/ invitation / flyers 2008

Reżyseria / directed by: Marcin Fischer

Scenariusz, design, animacja / script, design, animation: Maciek Majer

Design, animacja / design, animation: Paulina Urbańska

HOW TECHNOLOGIES CHANGE THE WAY WE COMMUNICATE

81Paulina Urbańska How technologies change the way we communicate

83Paulina Urbańska How technologies change the way we communicate


13. Short movie / poetry in motion 2011

An animation created for the Czesław Miłosz Year 2011

new media event. The goal is to create an animated movie

interpreting the authors poetry. Video mapping;

Link: http://vimeo.com/32361471

CZESŁAW MIŁOSZ

85Paulina Urbańska Czesław Miłosz


14. Short movie / poetry in motion 2009

SNOW QUEEN

A typographic animation based on The Snow Queen fairy tale

fragment. The aim was to construct an animate typography

similar in behaviour to snow flakes or ice crystals.

Link: http://vimeo.com/9521796

87Paulina Urbańska Snow Queen

88 Portfolio

Paulina Urbańska

[email protected]

+48 662 145 349

website:

http://www.behance.net/paulinaurbanska

CONTACT

89Paulina Urbańska Contact

PortfolioPaulina Urbańska

paulina urbańska – portfolio

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