paytm aman
TRANSCRIPT
![Page 1: Paytm aman](https://reader035.vdocuments.pub/reader035/viewer/2022062223/58ce94c21a28ab8c3b8b627f/html5/thumbnails/1.jpg)
Aman Chouksey Amrita RaiRoshni Sharma Saloni Bafna Ajay Dubey Vatsal Shah
DIGITAL MARKETING STRATEGIES BY PAYTM
![Page 2: Paytm aman](https://reader035.vdocuments.pub/reader035/viewer/2022062223/58ce94c21a28ab8c3b8b627f/html5/thumbnails/2.jpg)
About
Paytm is an Indian electronic commerce and payment system company headquartered in Noida, Uttar Pradesh. It was launched in 2010. It is owned by One97 Communications. The firm started by offering mobile recharging, adding bill payment.
![Page 3: Paytm aman](https://reader035.vdocuments.pub/reader035/viewer/2022062223/58ce94c21a28ab8c3b8b627f/html5/thumbnails/3.jpg)
How paytm was formed
Paytm was founded and incubated by One97 Communications in 2010 as a prepaid mobile recharge website.
Type of business- PrivateType of site - E-commerce,mobile walletHeadquarters Noida, Uttar Pradesh, IndiaFounder(s) Vijay Shekhar SharmaKey people Vijay Shekhar Sharma (CEO)Services Online shopping
![Page 4: Paytm aman](https://reader035.vdocuments.pub/reader035/viewer/2022062223/58ce94c21a28ab8c3b8b627f/html5/thumbnails/4.jpg)
Strategies adopted by paytm
Paytm uses promotional campaign strategy and digital marketing strategy to attract customersPaytm offers many discount coupons and coupon codes for every productPaytm gives cashback offers for every purchase of item Celebrity also promotes paytm for their movie promotion
![Page 5: Paytm aman](https://reader035.vdocuments.pub/reader035/viewer/2022062223/58ce94c21a28ab8c3b8b627f/html5/thumbnails/5.jpg)
![Page 6: Paytm aman](https://reader035.vdocuments.pub/reader035/viewer/2022062223/58ce94c21a28ab8c3b8b627f/html5/thumbnails/6.jpg)
Facility provided for non internet users by paytm
![Page 7: Paytm aman](https://reader035.vdocuments.pub/reader035/viewer/2022062223/58ce94c21a28ab8c3b8b627f/html5/thumbnails/7.jpg)
Offerings
![Page 8: Paytm aman](https://reader035.vdocuments.pub/reader035/viewer/2022062223/58ce94c21a28ab8c3b8b627f/html5/thumbnails/8.jpg)
Promotions in a huge way
![Page 9: Paytm aman](https://reader035.vdocuments.pub/reader035/viewer/2022062223/58ce94c21a28ab8c3b8b627f/html5/thumbnails/9.jpg)
Contribution to the social development
![Page 10: Paytm aman](https://reader035.vdocuments.pub/reader035/viewer/2022062223/58ce94c21a28ab8c3b8b627f/html5/thumbnails/10.jpg)
Digital marketing done by Paytm on Instagram
![Page 11: Paytm aman](https://reader035.vdocuments.pub/reader035/viewer/2022062223/58ce94c21a28ab8c3b8b627f/html5/thumbnails/11.jpg)
Paytm on Facebook
![Page 12: Paytm aman](https://reader035.vdocuments.pub/reader035/viewer/2022062223/58ce94c21a28ab8c3b8b627f/html5/thumbnails/12.jpg)
Paytm on twitter
![Page 13: Paytm aman](https://reader035.vdocuments.pub/reader035/viewer/2022062223/58ce94c21a28ab8c3b8b627f/html5/thumbnails/13.jpg)
Paytm also contribute to society Paytm has also contributed for the people who Suffers in Bhopal gas tragedy and many more Contributions like blood donation campaign, help Campaign in floods ,Diwali campaign for blind people
![Page 14: Paytm aman](https://reader035.vdocuments.pub/reader035/viewer/2022062223/58ce94c21a28ab8c3b8b627f/html5/thumbnails/14.jpg)
THANK YOU!