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e 3

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TTQS

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Hill & Jones (SWOT) Kaplan & Norton (BSC) Kaplan & Norton (BSC) (--)( ) 9

Hill & Jones

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Kaplan & Norton

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(// )

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1 2 3 4

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XX XXIT XX

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()(Corporate Values) Integrity() Customer Orientation() Innovation() Commitment()

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()XX TRUE T Team, Trust, Technical R Reliability, Responsibility, Respect, Research U Unit, Unique E Effect, Efficiency, Enthusiasm 24

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Our vision is to be the most advanced, innovative and largest provider of foundry services, and in partnership with our customers, creating the most powerful force in the semiconductor industry. 30 IC//

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( /SWOT)

Porter (1980)

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(1) (2) (3) (4) (5)

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1. (1) (2) (3)(economics of scale) (4) (5) (6)

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2. (1) (2) (3) (3)

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3. (bargaining power of suppliers)(1) (2) (3) (4) (5) (6) 40

4. (bargaining power of buyers)(1) (2) (3) (4) (5)

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5. (substitute products)(1) (2) (3)

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ANDREW GROVE (complementors)Intel Andrew S. Grove(1996) Porter(1980) () 43

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(BCG MATRIX)

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BCG(Boston Consultant Group)

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.(question marks)BU

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.(stars)

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.(cash cow) (1) (2)

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.(dogs)(1) (2)

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SWOT

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(/) Kaplan Kaplan

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( ) 58

(//)

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()

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&

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. (Break-Even Time) 71

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(Enablers) 74

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(/ )

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( )/

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Gap

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1. (1) -- -- -- -- 85

(2) -- -- --

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(3) -- -- -- -- --

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2. --TWITraining Within Industry --MTPManagement Training Program --ATPAdministration Training Program

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PDF

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OJT()

() (40HR) (16HR) ISO9002 (16HR) (16HR)

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() MTP(42HR) (12HR) TWI(26HR) ISO ISO9000

()

()

(85HR) (18HR) (18HR) () KYT() () DCS(3HR) 3T(18HR)

ISO

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---

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HR L4() ()

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GAP

L3 L2

ML1

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() () Workshop 8~10 () ()

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() () () () BSCKPI

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(value innovation) 99

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strategy canvas) 1. 2. 3. 4. 5. 6. 102

(four actions frame work) strategy canvas 103

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( ) 111

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ISO10015ISO(International Organization for Standardization)199912ISO10015 --- ISO176()3 () 25ISO( ) 51(49) 114