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CURRICULUM

B.B.A.

THREE YEAR FULL TIME UNDERGRADUATE

PROGRAMME (2015-18)

SCHOOL OF BUSINESS & COMMERCE

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MANIPAL UNIVERSITY JAIPUR

BACHELOR OF BUSSINESS ADMINISTRATION

2015-18

The University reserves the right to amend the curriculum from time to time to meet the changing requirements of the business and commerce. The focus of this three year degree program will be on the student’s ability to specialize in any two groups: Finance & Banking, Sales & Marketing, People Management, IT & e-Business, Accounting & Taxation. The focus shall be on employability of the graduate students for onwards placement in the corporate sector.

PROGRAMME

The program shall be called Bachelor of Business Administration which is abbreviated as B.B.A. This program is carefully structured and includes pedagogy and andragogy. The program blends academic excellence with industrial requirements. Class room teaching, group work and field visits with internship and project work forms part of the teaching-learning exercise. Different subjects like banking and insurance, accounting, finance, marketing, business law and human resource management will be covered so as to blend academic excellence and industrial requirement. A fair amount of industry connect will be enabled through Guest Lectures, Seminars and Workshops.

OBJECTIVE

The core objective of this program is to impart deep knowledge of various aspects of commerce with theory & practice. Thus the Program enables the students to appreciate emerging issues in the subject to take on real life challenges successfully.

DURATION OF THE PROGRAM

The B.B.A. program shall be of three years with six semesters. Each semester will have 13 weeks of course work and 2 weeks for examination. There will be a project and presentation in each semester to enable the student to be able to actualize his learning and communicate it effectively. A student will be required to complete the program within a maximum of 6 years from the date of registration in the first Semester. The student shall also be required to undergo 45 days Summer Industrial Training at the end of the second year (4 th

Semester) and shall complete a project study during the course.

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TOTAL CREDIT REQUIREMENTS FOR THE AWARD OF B.B.A. DEGREE ARE 150, SPREAD OVER SIX SEMESTERS IN THREE YEARS. THE SEMESTER WISE CREDIT DISTRIBUTION IS AS FOLLOWS.

Semester Total credits per semesterCumulative

Credits

I 23 23

II 24 47

III 26 73

IV 25 98

V 26 124

VI 26 150

ELIGIBILITY FOR ADMISSION

Admission to the B.B.A. program is open to all candidates who possess a Pre-University education [10+2] or an equivalent level of education recognized by the concerned University / Board. The selection for admission to the B.B.A. course is purely on merit.

ATTENDANCE REQUIREMENT

Class room attendance requirements is mandatory at 75% in each course.

A student with less than 75% attendance in individual courses shall not be permitted to write the end semester examination in that course and will be given DT (Detained) letter grade in the course. For calculation of 75% attendance of students all lectures, tutorials, practical classes, academic programs, all assignments including expert lectures workshops and seminars will be counted and must also be 75%.

EVALUATION SCHEME

The academic performance of a student is evaluated internally by concerned course faculty. The overall performance of a student is expressed in terms of a Letter Grade CGPA = A to DT as per the following system.The student performance in each Theory / Practical course is evaluated out of a maximum of 100 marks and will be converted accordingly in letter grade as per detail given below:

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Grade A+ A B C D E F I

(Incomplete)

DT

(Detained)

Grade Point 10 9 8 7 6 5 0 0 0

Grading Method:

As per university rule.

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S.No. Internal External / End Semester

1 All theory courses and expert lectures

Internal(20 Sessional + 20

Sessional +10 Assignments) Marks

50 Marks

2 Summer Training Report 40 marks

60 Marks(30 Presentation + 30 Viva

Voce) Marks3 Computer Lab 40 marks 60 marks

4 Group Discussion/ Soft Skills 40 Marks

60 Marks(30 Presentations + 30 Viva

Voce Marks)

5 Industrial Visit 40 Marks60 Marks

(30 Presentation + 30 Viva Voce Marks)

6 Seminar/Presentation 30 Marks 70 Marks

7 Term Paper/ Minor Project/ Project Study 40 Marks

60 Marks(30 Presentation + 30 Viva

Vice) Marks

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PERFORMANCE REQUIREMENTS

A student shall obtain a minimum of 'E' grade to pass in any course.

MINOR PROJECT SUMMER INDUSTRY TRAINING & DISSERTATION

All the students shall undergo a Minor Project during holidays at the end of the first and third semester each and shall submit a report during second and fourth semester respectively and they will be evaluated for that during second and fourth semester respectively. During Minor Project, the students will study an individual industry and prepare a report on structure and functioning of that industry surveying important units within that industry.All the students shall undergo a Summer Industry Training for at least 45 working days at the end of the second semester and fourth semester each and submit a report during third and fifth semester respectively and they will be evaluated for that during third and fifth semester respectively. During Summer industry training the students will undertake internship training in an organization and undertake work on any one functional area of management on real time project and shall submit a report on the work undertaken. Every student will undertake a dissertation during the course of the sixth semester and submit the same during sixth semester itself. However, if a student drops papers, he has to clear all such papers subsequently and should obtain CGPA & 5 at the end semester (3rd year) for obtaining B.B.A. Degree. The University shall appoint External and Internal Examiners to conduct the viva voce exam for Minor Project, Summer Industry Training Report and Dissertation.

Legend

ELECTIVES OFFERED-

Note: This BBA Degree program offers Dual Specialization for all students. Students will be required to select any two specialization groups having two papers of 3 credits each out of the five groups shown in the table below. Two selected papers from each Specialization Group will be offered during 5th & 6th Semester. Students will be required to take those specialization subjects from the chosen group only and pass in all of them individually.

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SCHOOL OF COMMERCE

B.B.A. PROGRAMME STRUCTURE

SEMESTER-I

Course

Code

Course L T P C Exam Duration

(Hrs.)

Relative Weightage (%)

Theory Practical CWS PRS MTE PRE ETEBB1106 Fundamentals of Financial

Accounting.2 1 2 4 3 - 10 40 - 50

BB1107 Fundamentals of business Organization

3 - - 3 3 - 10 40 - 50

MA1102 Business Mathematics 3 1 - 4 3 - 10 - 40 - 50

EN1112 General English 2 - - 2 2 - 10 40 - 50

CS1102 Computer Application 2 - 2 3 3 - - 40 60

HS1101 Values, Ethics And Governance

2 - - 2 2 - 10 40 - 50

BB1111 Indian Business Houses 1 - 4 3 3 - 40 60

BB1180 Term Paper – I - - - 2 - - - 40 60 -

Total Credits 15 2 8 23

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Course

Code

Course L T P C Exam Duration

(Hrs.)


Theory Practical CWS PRS MTE PRE ETE

BB1205 Fundamentals of Financial Management.

2 - 2 3 3 - 10 40 - 50

MA1202 Business Statistics 3 1 - 4 3 - 10 40 - 50

BB1208 Principles of Marketing. 3 - 3 3 - 10 40 - 50

BB1209 Principles of HR Management 2 - - 2 2 - 10 40 - 50

BB1210 Branding & Emerging E- Brands

3 - 3 3 10 40 - 50

BB1211 Managerial Economics 3 - 3 3 - 10 40 - 50

EN1213 Reading Language through Literature

2 - - 2 2 10 40 - 50

BB1280 Term Paper - II - - 2 - - 40 60 -

BB1281 Minor Project - - 2 40 60


SEMESTER-II

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SEMESTER-III

Course

Code

Course L T P C Exam Duration (Hrs.)


Theory Practical CWS PRS MTE PRE ETEBB1310 Project Planning & Control 2 - 2 3 3 - 10 40 - - 50

BB1306 Regulatory Framework of Business

3 - - 3 3 - 10 40 - - 50

BB1307 Psychology & Personality Development

2 - 2 3 3 - 10 40 - - 50

BB1308 Cost & Management Accounting 3 - 2 4 3 - 10 40 - - 50

BB1309 Production and Operations Management

3 - - 3 3 - 10 40 - - 50

CY1120 Environmental Science 3 - - 3 3 - 10 40 - 50

EN1316 Spoken English 1 1 0 2 - - - 30 70 -

BB1380 Term Paper - III - - - 2 - - - - 40 60 -

BB1381 Summer Project - - 3 - - - - 40 60 -


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SEMESTER-IV

Course

Code



Theory Practical CWS PRS MTE PRE ETEBB1406 Risk Management. 3 - - 3 3 - 10 40 - 50

BB1407 Entrepreneurship Management

3 - - 3 3 - 10 40 - 50

BB1409 Managing Social Sector & N.G.Os

2 - - 2 2 - 10 40 - 50

BB1410 Research Methodology 3 2 4 3 - 10 40 - 50

EN1416 The Art of Communication 1 1 - 2 - 30 70

BB1480 Term Paper - IV - 2 - - - 40 60

BB1481 Minor Project 2 40 60

BB1412 Foreign Language 3 2 4 3 - 30 70

**** Open Elective 3 - - 3 3 - 10 - 40 - 50


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SEMESTER-V

Course

Code



Theory Practical CWS PRS MTE PRE ETEBB1503 International Business 2 - 2 3 3 - 10 40 - 50

BB1504 Strategic Management 2 - 2 2 - 10 40 - 50

BB Program Elective Groupcourse I

3 - - 3 3 - 10 40 - 50

BB Program Elective Groupcourse II

3 - - 3 3 - 10 40 - 50

BB Program Elective Groupcourse I

3 - - 3 3 - 10 40 - 50

BB Program Elective Groupcourse II

3 - - 3 3 - 10 40 - 50

BB1581 Summer Project - - 3 - - - 40 60 -

BB1580 Term Paper - V - 2 - - 40 60

BB1505 Foreign Language 3 2 4 - 30 - 70


* Note: Students will be required to select any two specialization having two papers of 3 credits each out of the five groups shown in the table at page no.13.

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SEMESTER-VI

Course

Code



Theory Practical CWS PRS MTE PRE ETEBB1604 Contemporary Business

Environment3 3 3 10 40 50

BB Program Electives Groupcourse III

3 - - 3 3 - 10 40 - 50

BB Program Electives Groupcourse IV

3 - - 3 3 - 10 40 - 50

BB Program Electives Groupcourse III

3 - - 3 3 - 10 40 - 50

BB Program Electives Groupcourse IV

3 - - 3 3 - 10 40 - 50

BB1683 Dissertation - - 4 - - - 40 60(30+30)

-

BB1605 Foreign Language 3 2 4 30 - 70

**** Open Elective 3 - - 3 3 - 10 - 40 - 50

Total Credits 21 - 2 26

* Note: Two specialization selected by the students in 5th semester having two papers of 3 credits each shown at page no. 13.

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5th Semester 6th SemesterCourse Name Course

CodeCredits Course Name Course

CodeCredits

GROUP : FINANCE AND BANKINGCapital Market Operations(course I)

BB1655 3 credits Management of Banking Services (course III)

BB1653 3 credits

Strategic Financial Management(course II)

BB1657 3 credits Insurance Management(course IV)

BB1656 3 credits

GROUP : SALES AND MARKETINGMarketing Research(course I)

BB1658 3 credits Marketing of services(course III)

BB1660 3 credits

Consumer Behavior and Rural Marketing (course II)

BB1659 3 credits Advertising and Sales Promotions (course IV)

BB1661 3 credits

GROUP : PEOPLE MANAGEMENTIndustrial Relations(course I)

BB1664 3 credits Training and Development(course III)

BB1666 3 credits

HR Administration(course II)

BB1665 3 credits Compensation Management(course IV)

BB1668 3 credits

GROUP : IT AND E – BUSINESSDatabase Management(course I)

CA1401 3 credits Data Analytics(course III)

CS1701 3 credits

Management Information and Decision Support Systems(course II)

CA1403 3 credits E-Commerce & Cyber Security

(course IV)

CS 1752 3 credits

GROUP : ACCOUNTING & TAXATIONAdvanced Accounting(course I)

BB1671 3 credits Auditing(course III)

BB1673 3 credits

Direct Tax(course II)

BB1672 3 credits Indirect Tax(course IV)

BB1674 3 credits

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SEMESTER - I

BB1106 FUNDAMENTALS OF FINANCIAL ACCOUNTING [2 0 2 3]

Objective:

To familiarize students with the mechanics of preparation of financial statements, understanding corporate financial statements, their analysis and interpretation.

Contents:

Introduction to Financial Accounting: Accounting as a System, – Generally Accepted Accounting Principles; Nature of Accounts, Rules of Debit and Credit; Recording Transactions in Journal; Preparation of Ledger Accounts; Preparation of Trial Balance; Preparation of Trading Account, Profit & Loss Account and Balance Sheet, Adjustment Entries (not very advanced), Introduction to Accounting Standards Annual Report of Public Limited Company - Chairman’s Statement, Directors’ Report, Management Discussion and Analysis, Report on Corporate Governance, Auditors’ Report, Corporate Income Statement and Balance Sheet, Introduction to Corporate Financial Statements: Preparation of Cash Flow Statement, dividends, distributable profits and types of shares. Understanding different types of Profit, viz., PBIT, PBT, PAT, Operating Profit and Distributable Profit. Financial Statement Analysis: Introduction to Accounting Standards on Disclosure of Accounting Policies, Revenue Recognition.

Text / Reference Books:

1. Monga, J.R., Financial Accounting: Concepts and Applications, Mayur Paperbacks, 2010.2. Tulsian, P.C., Financial Accounting, Pearson, 2012.3. Maheshwari S.N. & Maheshwari S.K., Financial Accounting for B. Com., CA, CS, & ICWA,

(Foundation) Courses, Vikas Publishing House Pvt. Ltd., 20124. Balwani, N, Accounting and Finance for Managers, Excel Books, 2012.5. Gupta, A: Financial Accounting for Management, Prentice Hall College, 2010.6. Bhattacharyya, A Financial Accounting for Business Managers, PHI, 2012.7. Jain, S.P. & Narang, K.L., Advanced Accountancy, Kalyani Publishers, 2012.

BB1107 FUNDAMENTALS OF BUSINESS ORGANIZATION [3 0 0 3]

Objective:

To introduce the fundamentals concepts of Business Organization and various approaches towards Management without proper knowledge of which advanced learning would be difficult.

Contents:

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Forms of organization – Sole Proprietary, Partnership, Company, LLP – Concept, Formation and strength & weakness, Multinational Organization (Concept & Analysis). Formal & Informal organization, Principles of Organization, Basic of Organizational Structures: functional, Geographical, Networking organizational structure. Virtual organization, Authority Delegation of & Decentralization, Learning Organization. Evolution of Management – Classical, Behavioral, systematic and contingency approach to Management, Managerial functions & skill. Six Sigma, TQM management and introducing contemporary Management Thinkers.


1. Koontz & Weihrich, Essentials of Management, McGraw Hill, 2014.2. Stoner & Wankel : Management, Information Age Publishing, 2014.3. Robbins S P.: Management, Pearson Education, 2015.4. Bhushan Y K , Fundamentals of Business Organization & Management, Sultan Chand & Sons; Nineteenth edition (2013), (2015).

MA1102 BUSINESS MATHEMATICS [3 1 0 4]

Objective:To introduce application of Mathematics in day to day business problems. As a language of science no higher study can avoid it and Business Studies is no exception.

Contents:

Ratio, Proportion and Percentage: Ratio - Definition, Continued Ratio, Inverse Ratio, Proportion, Continued Proportion, Direct Proportion, Inverse Proportion, Variation, Inverse Variation, Joint Variation, Percentage - Meaning and Computations of Percentages. Profit And Loss: Terms and Formulae, Trade discount, Cash discount, Problems involving cost price, Selling Price, Difference between Trade discount and Cash Discount. Introduction to Commission and brokerage, Problems on Commission and brokerage. Interest: Simple Interest, Compound interest (reducing balance & Flat Interest rate of interest), Equated Monthly Installments (EMI), Problems. Matrices And Determinants (up to order 3 only ) : Multivariable data, Definition of a Matrix, Types of Matrices, Algebra of Matrices, Determinants, adjunct of a Matrix, Inverse of a Matrix via adjunct Matrix, Homogeneous System of Linear equations, Condition for Uniqueness for the homogeneous system, Solution of Non-homogeneous System of Linear equations (not more than three variables). Condition for existence and uniqueness of solution, Solution using inverse of the coefficient matrix, Problems. Permutations of ‘n’ dissimilar objects taken ‘r’ at a time (with or without repetition). nPr = n! / (n-r)! (Without proof). Combinations of ‘r’ objects taken from ‘n’ objects, nCr = n! / r! (n-r)! (Without proof) problems, Applications.

Reference Books :

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1. Dikshit A & Jain and Jitendra K B Mathematics, 2015.2. Kapoor ,V. K., Business Mathematics, Sultan Chand & sons, Delhi, 2010.3. Bari, Business Mathematics, New Literature publishing company, Mumbai, 2015.

EN 1112 GENERAL ENGLISH [2 0 0 2]

Objective:

To improve writing skills without which job placement will be difficult.

Contents:Introduction to communication skills, Principles of Communication, modes of communication, types of communication, essential features of communication, Importance of effective communication: Its application, Barriers to effective communication, Reference Books, writing and listening skills, Sentence Patterns and its usage, Uses of Verbs: Finite and Non-Finite Verbs, Modal Verbs, Voice, Tenses – Its usage and sequence, Question Tags, Articles, Usage and its Application, Reported Speech, Synonyms and Antonyms/ One Word Substitution, Reference Books Comprehension, - Précis Writing ,Essay writing- Letter Writing-Letter content and layout, Personal, Professional Business Letter, Circulars ,Letter to Newspaper, Memo and Memo Reports-Usefulness and format, ,Job Application, Resume Writing(Latest trends in Resume Writing), Report Writing-Types and its Application. Group Discussion, Extempore and Presentations.


1. David, G Contemporary English Grammar, Structures and Composition, Macmillan Publications.2. Turton N D & Heaton, J B Longman Dictionary of Common Errors, 19983. McCarthy, M English Idioms in Use, London: Cambridge University Press, 20024. Jones D T, English Pronouncing Dictionary, ELBS London5. Tickoo, C, and Sasikumar, J: Writing with a Purpose, Oxford University Press6. Quirk et. al, University Grammar of English, ELBS London7. Mishra S & Muralikrishna, C: Communication Skills for Engineers, Pearson Education. 20048. Krishnaswamy, N: Modern English : A Book of Grammar Usage and Composition, Macmillan India

CS1102 COMPUTER APPLICATION [2 0 2 3]

Objectives:- To acquaint students with use of computer & its applications like MS office. Students must be well acquainted with fundamental aspects of computer technology and gain proficiency in M S Office Tools: MS Word, Power Point Excel and Access.

Contents:Introduction: Hardware Features and Uses: Components of a Computer, Generations of Computer, Primary & Secondary Storage Concepts, Data Entry Devices, Data Output Devices. Software Concepts: System Software, Application Software, Language Classification, Compliers and Interpreters. Operating

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Systems. Information Concepts and Processing: Microsoft Word, Power Point, Access and Excel proficiency.

Text / Reference Books:1. Atul K, A: “Information Technology”, Tata McGraw Hill Publication, 3rd Edition, 2007. 2. Raja R, J: “Fundamentals of Computers”, PHI Learning, 5th Edition, 2006.

HS1101 VALUE, ETHICS & GOVERNANCE [2 0 0 2]

Objective:

To improve understanding of values ethics & corporate governance so ensure that we produce responsible citizens for the larger society.

Contents:

Values: Meaning of value education, Three Gunas and their relevance, Nature and kinds of value, Understanding Harmony at various Levels: Nature, in existence; Ethics and Business: Values and attitudes for professional accountants, Legal frameworks, regulations and standards for business, Nature of ethics and its relevance; Rules-based and framework approaches to ethics; Personal development and lifelong learning; Personal qualities; Ethical principles; Concepts of independence, skepticism, accountability and social responsibility; Ethical Conflict: Relationship between ethics, governance, the law and social responsibility, Unethical behaviour, Ethical dilemmas and conflicts of interest; Corporate Governance: The role and key objectives of organizattional governance in relation to ethics and the law; development of organizattional governance internationally; the role of directors in relation to corporate governance; the role of the board, Types of board structures and corporate governance issues, Policies and procedures for ‘best practice’ companies, Rules and principles based approaches to corporate governance


1. Gaur R.R., Sangal R. and. Bagaria, G.P: ”A Foundation Course in Human Values Professional Ethics,” Excel Books, 2010.

2. Sadri S & Sadri, J Business Excellence Through Ethics & Governance, 2nd edition, 2015.3. Mathur, U C Corporate Governance and business ethics, MacMillan India Ltd, 2009.4. Baxi, C V: Corporate Governance, Excel Books, 20095. Sadri S, Sinha A K and Bonnerjee, P: Business Ethics: concepts and cases, TMH, 1998.

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BB1111 INDIAN BUSINESS HOUSES [1 0 4 3]

Objective:

To enable a better understanding of strategies of Indian business houses and derive learnings therefrom. This is an attempt to make students aware of those who succeeded and those who did not.

Contents:

Review of classic business houses in India, effect of environment on the growth of business houses. Emergence of new economic order since 1991 – mandate, imperatives and essentials. Failure and success of select business houses. Excellence indicators of select business. Scams and Frauds in Modern India.


1. Kakani R K:, Financial Performance and Corporate Strategy of Indian Business Groups, LAP Lambert Academic Publishing, 2015.

2. Harris, F : Jamshedji Nusservanjee Tata, Tata Press, 19603. Lala, R M: Beyond the Blue Mountain, Viking Press, Mumbai 20064. Karanjia B K : The Life and Times of Pirojsha Godrej, Viking, Mumbai 20105. Karanjia B K : Sorabji Godrej,Viking, Mumbai 20116. Heredia R: The Amul Story, Mc Graw Hill Delhi 2012

BB1180 TERM PAPER - I [0 0 0 2]

Every student will undertake library study on any topic of his / her choice but approved by the supervisor, under guidance of a faculty member (supervisor), prepare a term paper and give a presentation on that topic and will be evaluated on the basis of presentation, contents and query handling.

SEMESTER II

BB1205 FUNDAMENTALS OF FINANCIAL MANAGEMENT [2 0 2 3]

Objective:

To introduce concepts of financial management so that the student actually is able to use his B Com degree for higher / professional studies.

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Contents:

Concept, objectives and emerging issues in Financial Management, Sources of Raising Finance Equity, Depth, ICD, Institutional set - up and intermediation. Capital Structure: - concept & Theory leverage Cost of Capital, Dividend Policy. Capital Budgeting – Risk methods & Calculation, Working Capital Management – Concept & Policy, Accounts Receivable Management.

Suggested practice sessions (using software’s like MS Excel):

Calculation of Cost of Capital, calculation of NPV, calculation of IRR, calculation of working capital requirement.


1. Khan & Jain, Financial Management, Tata McGraw-Hill, 2014.2. Pandey I M, Financial Management, Vikas Publishing House, 2015.3. Chandra, P Financial Management, Tata McGraw-Hill, 2015.

MA1202 BUSINESS STATISTICS [3 1 0 4]

Objective:

To familiarize the students with various Statistical tools that can be used for effective decision making and preparing their project work/term paper/ dissertation. Emphasis will be on the application of the concepts learnt.

Contents:

Measures of Central Value: Meaning. Need for measuring central value. Characteristics of an ideal measure of central value. Types of averages - mean, median, mode, harmonic mean and geometric mean. Measures of dispersion: range, quartile deviation, mean deviation, standard deviation, variance & coefficient of variation. Probability: Meaning and need. Theorems of addition and multiplication. Conditional, probability. Bayes’ theorem, Random Variable - discrete and continuous. Probability Distribution: Meaning, characteristics (Expectation and variance) of Binomial, Poisson, Geometric, Uniform, Exponential and Normal distribution. Central limit theorem. Correlation Analysis: Meaning and significance. Correlation and Causation. Types of correlation. Methods of studying simple correlation - Scatter diagram, Karl Pearson’s coefficient of correlation, Spearman’s Rank correlation coefficient, Regression Analysis: Meaning and significance. Regression vs. Correlation. Regression lines (X on Y, Y on X) Index Numbers: Meaning and significance. Problems in construction of index numbers. Methods of constructing index numbers - Weighted and Un-weighted (simple aggregative and simple average of price relative methods). Introduction to Stock market indices; Analysis of Time Series: Measurement of trend - Freehand method, Semi-average method, Moving average, Method of least squares. Measurement of seasonal variations - method of simple averages, ratio to trend method.

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1. Agarwal B L, Basic Statistics, New Age Publications, 2013.2. Goon, Gupta, and Gupta D: Fundamentals of Statistics Vol. 1., New Age Publications, 2013.3. Gupta S.P. : Statistical Methods, Sultan Chand & Sons, 34th Edition4. Levin R & Rubin D : Statistics for management, Prentice Hall5. Boot & Cox : Statistical analysis for managerial decisions, Tata McGraw Hill

BB1208 PRINCIPLES OF MARKETING [3 0 0 3]

Objective:

To familiarize the students with the marketing function & concept of marketing mix & study themarketing mix of some companies operating in India.

Contents:

Introduction: core marketing concepts; company orientation-production concept, product concept, selling concept, marketing concept, portfolio approach-BCG matrix; Marketing Environment: Demographic, economic, political, legal, socio cultural, technological environment (Indian context); Segmentation Targeting and Positioning. Concept of PLC, PLC marketing strategies, new product development, Issues. Pricing Decisions: Determinants of price, pricing methods, Administered Pricing mechanism, Promotion Mix: Factors determining promotion mix. Marketing Channels Decision:

Note:1. Every topic is to be exemplified with at least 2 examples and case studies from the Indian context.2. Relevant chapters of a later edition when released may be referred to3. List of recent articles and reports and specific cases will be announced at the Commencement of the

course.Text / Reference Books:

1. Kolter, Keller, and Jha, Marketing Management,13th edition, Pearson, 2008.2. Kolter & Armstrong, Principles of Marketing, Pearson; 15 edition (21 March 2013)3. Zikmund D A, Marketing, South Western College Publishing (6 October 2000)4. Jain T K and Chugh P: Marketing Management, Garima Publications, Jaipur 2014

BB1209 PRINCIPLES OF PEOPLE MANAGEMENT [2 0 0 2]

Objective

The objectives of this course are to help the students develop an understanding of the dimensions of the management of human resources, with particular reference to HRM policies and practices in India. Attention will also be paid to help them develop their communication and decision making skills through case discussions, role plays etc.

Contents:

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HRM: Concept, functions. The changing environment of HRM – Globalization, cultural environment, work force diversity. HR as a strategic partner, Work life balance. Human Resource forecasting demand and supply, skill inventories. Job Design, Job Analysis, Job description and Job specification. Recruitment, selection & orientation: Internal & external sources of recruitment, e-recruitment, steps in placement and selection process, Selection tests and Interview, Orientation Program. Training: Concept, Methods, Compensation: components of pay structure, factors influencing compensation levels. Wage differentials, incentives, time wage, piece rate, Halsey plan, Merrick’s plan, Bandeaux plan, Emerson’s efficiency plan, profit sharing, gain sharing, employee’s stock option plans. Performance Management System: Uses of performance appraisal, appraisal methods. Career Management: Career anchors, career life, Introduction to Industrial relations, Machinery for settlement of disputes. Cultural issues, Compensation issues, Ethnocentric, Geocentric.


1. Desslar, G HRM, Prentice Hall, 20082. Sadri S and Jayashree S, Human Resources Management in Modern India, Himalaya Publishing Co,

Mumbai 20123. David A. Decenzo &. Robbins S P , HRM, 20014. R Wayne Mondy R M. Noe , HRM, Pearson,20065. Monappa & Saiyaddin , Personnel Management, Tata McGraw Hill (2000)6. V.S.P. Rao , Human Resource Management, Excel Books7. Sadri, J, Sadri, S and Nayak, N, A Strategic Approach To Human Resources Management, Jaico

Publishing House : Mumbai , 2009.8. Jain T K and Chugh P: Human Resource Management, Garima Publications, Jaipur 2012.9. Mamoria C B, Personnel Management, Himalaya Publishing House, 2015.

BB1210 BRANDING & EMERGING E- BRANDS [3 0 0 3]

Objective:

To understand concept of brand & use of social media in branding. Though it lies in the domain this subject is of importance to all students of BBA

Contents:Concept of brand and brand defined. Brand v/s Image, Developing and establishing of a brand – procedure and practices, Brand appreciation and depreciation, Factors affecting brand value, Brand recall and reinforcement, Concept of brand and E-Brand. Emergence and origin of E- Brands in India. Establishing e-brands – process and strategies, Factors affecting success of e-brands, Causality analysis of failure of e-brands, Comparison between online and offline brands, Market segmentation and brand positioning, Concept of social media in India, types of social media, SMO, SEO, and AD-WORD - effectiveness and assessment, Procedure of social media – image creation and image dilution, Case studies

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Text / Reference Book:

1. Ryan, D Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Kogan Page, 2015.

2. Kumar, N, Brand Breakout: How Emerging Market Brands Will Go Global, 2015. 3. Terence T , Branding: Create Your Difference Through Smart Branding: Why your branding, marketing

and business is not working, iStar Publishing, 2015.4. Wheeler, Designing Brand Identity: An Essential Guide for the Whole Branding Team, John Wiley and

Sons, 2015.

BB1211 MANAGERIAL ECONOMICS [3 0 0 3]

Objectives:

To facilitate the students to understand the various principles involved and problems encountered in making economic decisions in Business & Management. To develop the skills & Interest of the students with better comprehension of the real business related economic problems.

Contents:

Basic Economics Concepts, Differences between micro-economics and macro – economics. Some fundamental concepts defined: value, utility, cost, price, income, capital, investment and factors of production. Concept of Utility: Cardinal and Ordinal, Marginal Average and Total Utility concepts. Theory of Demand, elasticity, indifference curves, income consumption curve and cost consumption curve, expansion path.Theory of Supply: Marginal Average and Total Cost concepts. Consumer and Producer Equilibrium Elementary theory of markets perfect competition, pure monopoly, monopolistic competition and oligopoly.Cartels and Customs Unions.

Text / Text / Reference Books:

1. Lipsey R G: Textbook of Positive Economics, Longman Higher Education; 9th Revised edition edition (1 June 1993).

2. Samuelson P A: Economics, Harvard University Press; Enlarged edition (1 July 1983).

EN1213 READING LANGUAGE THROUGH LITERATURE [2 0 0 2]

Objective:

To improve English comprehension and writing English. This is one thing that will make a positive difference in final placement.

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Contents:

Phonetics and Vocabulary: Transcription of Phonetic Symbols, Word Stress, Synonyms and Antonyms, Word Formation; Grammar and Usage: Transformation of Sentences, Clauses, Determiners, Verbs and Verb Tenses; Comprehension (Following texts compiled by Macmillan in the form of book): William Blake – The Little Black Boy, Lewis Carroll- A Mad Tea Party, Ruskin Bond – Night Train for Deoli, M.K. Gandhi- The Birth of Khadi, J.L Nehru- A Tryst with Destiny, A.P.J Abdul Kalam - Vision for 2020; Compositional Skills: Letters - Formal and Informal, Review Writing, Memo Writing , Paragraph Writing.

Text / Text / Reference Books:

1. Sawhney, Panja and Verma (eds.). English at the Workplace. New Delhi: Macmillan 2003.2. Singh, R.P. Professional Communication. New Delhi: OUP. 2004.3. Sasikumar, V. Dutta and Rajeevan, A Course in Listening and Speaking –I, New Delhi: Foundation

Books. 2005.4. Quirk, R and Greenbaum S.: A University Grammar of English, London: Longman, 1973.

BB1280 TERM PAPER – II [0 0 0 2]

Every student will undertake library study on any topic of his choice, under guidance of a faculty member and prepare a term paper and give a presentation on that topic and will be evaluated on the basis of presentation, contents and query handling.

BB1281 MINOR PROJECT [0 0 0 2]

SEMESTER III

BB1310 PROJECT PLANNING & CONTROL [2 0 2 3]

Objectives:-To give elementary knowledge for identification of major elements of project management. To gain ability for formulation of project, computing probable time for project completion & determining project costs.

Contents:

Project: Project ideas, Screening of ideas, Environmental Scanning and opportunity analysis, project life cycle, project feasibility analysis: market technical and financial analysis. Social Cost Benefit Analysis. Project Location & Layout: Project Location and site location, Project layout methods, Project Design. Project Control: - Time control- scheduling and control by network techniques like PERT and CPM, Cost Control- Budgetary controls and Quality

24

Control, Project Financing: Meaning, scopes Merits & demerits. Line of Balance (LOB), SCBA. Project Budgeting Methods: Pay Back, ARR, IRR, Modified IRR, Causes of project failure, Project organization Structure, setting up of organization structure, Role & Responsibility of a project manager. Role of development Financial Institutions. Software’s for Project Management.

Suggested practice sessions: (using software’s like project management/ Primavera)

Project scheduling, PERT, CPM.Project cost estimation.

Suggested Readings

1. Chandra Prasanna, Project Management, Tata McGraw Hill, New Delhi, 20152. Maylor, Harvey (2004), Project Management, 3/e, Pearson Education, New Delhi.

BB1306 REGULATORY FRAMEWORK OF BUSINESS [3 0 0 3]

Objective:

To introduce overview of important business laws. Contents:

Regulation of business in India – concept, scope and systems, Contract Act and Sales of Goods Act., Consumer Protection Act and redressal of investors’ grievances, Review of Companies Act, IRDA, SEBI, FEMA, SCRA.

Text / Reference Books: (the latest books based on the latest law must be referred)

1. Singh , A Principle of Mercantile Law, Eastern Book Company2. Gulshan & Kapoor, Business Law, Paperback3. Maheshwari & Maheshwari, Principle of Mercantile Law, National Publishing Trust4. Rohini Aggarwal, Mercantile & Commercial Law , Taxmann5. M.C. Kucchal, Modern Indian Company Law, Shree Mahavir Book Depot.6. M.C.Kucchal, Business Law/Mercantile Law, Vikas Pub.House (P) Ltd. (M)

25

BB1307 PSYCHOLOGY AND PERSONALITY DEVELOPMENT [3 0 2 4]

Objective:

To introduce of the concepts of psychology for personality development.

Contents:

Understanding human behavior, Factors affecting human psychology – mood, sentiments, feelings, gestures, happiness, Attitude, belief, and background, Causes of individual behavior v/s group behavior Conflict and conflict management, causes of individual and group dynamics, Cognitive dissonance Force field analysis, Personality – concept, factors, factors of association, personality formation structure – mind mapping Creativity, lateral thinking, divergent thinking

Suggested practice sessions:

Role play sessions to understand group dynamics.Personality exercises like Parent – adult – child exercise, EQ-IQ-SQ exercise etc.

Suggested Book:

1. Dagene Kenna MC, Business Psychology and Organizattional Behaviour – Students hand book, 2015.

2. Hellreigel et al – Organizattional Behaviour, Thomsun Learning, 2014.3. Pareek U – Understanding organizational behaviour, 2013.

BB1308 COST & MANAGEMENT ACCOUNTING [3 0 2 4]

Objective:

To acquaint students with Cost accounting concepts and its application in managerial decision makings. This paper is critical to the understanding of business.

Contents

Cost concepts: Meaning, Elements of Cost, Components of total Cost, Cost Sheet. Classification of Costs: Fixed, Variable, Semi-variable, and Step costs; Product, and Period costs; Direct, and Indirect costs; Relevant, and Irrelevant costs; Shut-down, and Sunk costs; Controllable, and Uncontrollable costs; Avoidable, and Unavoidable costs; Imputed / Hypothetical costs; Out-of-pocket costs; Opportunity costs; Expired, and Unexpired costs; Conversion cost. Out of pockets & opportunities cost Overhead allocation, Overhead apportionment, and Overhead absorption. Cost-Volume-Profit Analysis: Contribution, PV Ratio, Key Factor, Break-even Analysis. Relevant Costs and Decision Making: Pricing, Product Profitability, Make or Buy. Cost systems: Job costing, Cost sheet, Process costing, Process losses and wastage. Budgets and Budgetary Control: Meaning, Types of Budgets, Steps

26

in Budgetary Control, Fixed and Flexible Budgeting. Standard Costing and Variance Analysis: Material, Labor & Overhead variances only. Responsibility Accounting. Cost Structure Management and Cost Reduction Structure. Target costing, Life cycle costing, Quality costing, Activity based costing. Management Accounting concept & Applications, Management Accounting v/s Financial Accounting, inference from Published financial Statement – Ratio & Cash flow analysis.


1. Maheshwari, S.N., and Mittal, S.N., Cost Accounting: Theory and Problems, Shree Mahavir Book Depot (Publishers), Delhi, 2010.

2. Bhardwaj, P.N.A., Batra, V.K., and Batra, R.K., Cost Accounting for Managers, Global Business Press, New Delhi, 2011.1. Horngren, C.T., Foster, G, and Datar, S.M., Cost Accounting: A Managerial Emphasis, Prentice Hall of India Pvt. Ltd., New Delhi, 2012.2. Henke, E.O., and Spoede, C.W., Cost Accounting: Managerial Use of Accounting Data, PWS-KENT Publishing Company, Boston, 2013.3. Jawaharlal & Srivastava S: Cost Accounting, Tata McGrawhill, 2014.

BB1309 PRODUCTION and OPERATIONS MANAGEMENT [3 0 0 3]

Objectives:

To understand the production and operation function and familiarize students with the techniquefor planning and control.

Contents:

Introduction to Production & Operations Management: Definition, key decisions of OM, goods vs. services. . Operation Strategies-Definition, relevance, strategy formulation process, order qualifying and order winning attribute Maintenance Management: Need of maintenance management, equipment life cycle (Bathtub curve), measures for maintenance performance (MTBF, MTTR and availability). Lean production: lean Demand Pull logic, 2 card kanban Production Control system. Forecasting-Definition, types, qualitative (grass roots, market research and delphi method) and quantitative approach (simple moving average method, weighted moving average and single exponential smoothing method), forecast error, MAD. Scheduling: Operation scheduling, goals of short term scheduling, job sequencing (FCFS, SPT, EDD, LPT, CR) & Johnson’s rule on two machines, Gantt charts. Process Selection: Definition, Characteristics that influence the choice of alternative processes (volume and variety), type of processes- job shop, batch, mass and continuous, product-process design Matrix and Services design matrix, technology issues in process design, flexible manufacturing systems (FMS), computer integrated manufacturing (CIM). Layout Decision: Layout planning – of layouts (Process, Product, Group technology and Fixed position layout). Assembly line balancing by using LOT rule; Location Decisions & Models: Facility Location – Objective, factors that influence location decision, location evaluation methods- factor rating method. Capacity Planning: Definition, measures of capacity (input and output). Aggregate Planning: Definition, nature, strategies of aggregate planning, methods of aggregate planning (level plan, chase plan and mixed plan, keeping in mind demand, workforce and average inventory), Statistical Quality control: Elementary Queuing Theory : Poisson- Exponential Single Server

27

Model with Infinite Population.(question based on M/M/1),M/M/C : Variable measures (mean and range chart), Attribute measures (proportion of defects and no. of defects.


1. Mahadevan B, Operations Management Theory & Practice, Pearson Education, 2015.2. Heizer J and Render B, Production & Operations Management, Pearson Education, 2014.3. Chase R B, Aquilano N J , Jacobs F R and Agarwal N, Production & Operations Management

Manufacturing and Services, Tata McGraw Hill, 2015.4. Gupta S.P., Statistical methods, Sultan Chand & Sons, 2014.5. Adam,E.E and Ebert, Production & operations Management, Prentice Hall of India, New Delhi 2015.6. Chary, S.N. Production & operations management – Tata McGraw Hill, New Delhi, 2014. 7. Buffa E S, & Sarin R K, Modern Production / Operations Management (8th edition) John Wiley, 1994.8. Gaither and Frazier, Operations Management, Thomson South-Western, 2010.

CY1120 ENVIRONMENTAL SCIENCE [3 0 0 3]

The multidisciplinary nature of environmental studies: definition, scope and importance; Natural resources: Forest, water, mineral, land and food resources of India; Human Population and the Environment: Population Growth, Human Rights, Value Education, HIV / AIDS, Women and Child Welfare; Biodiversity and its conservation: Genetic, species and ecosystem diversity, Value of biodiversity, Threats to biodiversity, Conservation of biodiversity; Environmental Pollution: Air pollution, Water pollution, Soil pollution, Marine pollution, Noise pollution, Thermal pollution, Nuclear hazards; Social Issues and the environment : From unsustainable to sustainable development, Urban problems related to energy, Water conservation, rain water harvesting, watershed management, Climate change, global warming, acid rain, ozone layer depletion waste land reclamation, Air (Prevention and control of pollution ) Act, Water (Prevention and control of pollution ) Act.


1. Bharucha, E., “Text book of Environmental Studies for undergraduate courses”, Universities Press, Hyderabad, 2nd Edition, 2013

2. Rao, P.V., “Principles of Environmental Science and Engineering”, PHI, 20083. De, A. K., De, A. K., “Environmental Studies, New Age International Publishers”, New Delhi,

20074. Joseph, B., “Environmental Studies”, 2nd Edition, Tata McGraw Hill, 20095. Goel, S.L., Kumar, R., “Disaster management”, Deep and Deep publications, 2001

EN1316 SPOKEN ENGLISH [1 1 0 2]

Situational and Structural Dialogues, Greeting, Self-introduction, Invitation, Making Request, Expressing gratitude, Complimenting and Congratulating, Expressing Sympathy, Apologizing, Asking

28

for information, Seeking permission, Complaining and Expressing Regret, At the Bank/ Post office/ College office, At the Green Grocer, At the Temple, At the College, Canteen or Restaurant, At the Police station, At the Railway Station/ Bus Station, At the Medical Shop, At the Library, Interviews, Booking a Room in a Hotel, At the Travel Agency; Extempore; Presentation; Picture & Video description; Group Discussion; Vocabulary, Antonym, synonym & One word substitution; Talk Show; Foundation of English Pronunciation, word stress and intonation.


1. D Jones. English Pronouncing Dictionary, London: ELBS 2003.2. G Radhakrishna,G et al. Spoken English for You. CIEFL. Emerald Publication, 2014.3. Sadanand K and Punitha S. A Foundation Course in Spoken English (Part – 1 & Part 2 (English) 1st Edition. Hyderabad: Orient Longman. 2005.4. Bansal R K and Harrison J B . Spoken English for India. Mumbai: Orient Longman. 2009.5. Patil. Z N English for Practical Purpose. New Delhi: MacMillan India Ltd, 2010.

BB1380 TERM PAPER – III [0 0 0 2]


BB1381 SUMMER PROJECT [0 0 0 3]

SEMESTER IV

BB1406 RISK MANAGEMENT [3 0 0 3]

Objective:

To introduce concept of risk & risk management strategies.

Contents:Uncertainty and Risk in Economics, Concept of risk and origin of risk Types of risk – systematic and unsystematic, Risk management strategies, Credit ratings and risk management, Mechanics and tools of managing risk, Factors affecting risk, Numerical and case studies

Suggested Book:

29

1. George E. , Rejda G E and Namara M, Principles of Risk Management and Insurance, Pearson Publication, 2015.2. Indian Institute Of Banking , Amp ,Finance(IIBF), Risk Management, Macmillan Pub. Delhi 20133. CAIIB : Treasury Management Macmillan Pub. Delhi 20104. Berstein, P L : Against the Gods: The Remarkable Story of Risk Paperback – Unabridged, Amazon.com 1998.

BB1407 ENTREPRENEURSHIP MANAGEMENT [3 0 0 3]

Objective:

To introduce the concept of entrepreneurship, its nuances, its actualization and its effectiveness measurement.

Contents:

Meaning, concept, types, and factors contributing to entrepreneurship, Theories of entrepreneurship Business opportunity identification, business plan preparation, innovation for business development Forms of business organization, legal requirements for starting business, Financing of new business organization, loan, venture capital, private equity and other sources of initial finance. Government support system for entrepreneurship, schemes, procedures and requirements, Business models. Franchising and other options for new business organizations, Business plan formulation. Social entrepreneurship – case studies.


1. Arora, R. and Sood, S.K. Fundamentals of Entrepreneurship and Small Business Management. Kalyani Publishers, Ludhiana, 2015.

2. Desai, V. Small-Scale Industries and Entrepreneurship. Himalayan Publishing House, Mumbai, 20143. Ramachandaran, K. Managing a New Business Successfully. Global Business Press, New Delhi, 2013.4. Gupta C B and Khanka S, Entrepreneurship & Small Business Management, Sultan Chand and Sons,

New Delhi, 2010.

BB1409 MANAGING SOCIAL SECTOR and NGOs [2 0 0 2]

Objective:To introduce the concept of NGOs, social work and disaster management. How to organize and promote an NGO and social entrepreneurship.

Contents:

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http://www.flipkart.com/author/finance-iibf

http://www.flipkart.com/author/amp

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Awakening of social sector in India, Emergence of NGOs – failure of government sector, Study and analysis of select social sector schemes – NAREGA and MNAREGA, Organization and functioning of NGOs, Inclusive growth and poverty alleviation, Disaster Management. Foreign Funding of NGOs, Case studies on select NGOs.

Suggested Book:

1. Kishor C. Samal and Meher, S: State, NGOs and Disaster Management, Rawat Publications, 2015

BB1410 RESEARCH METHODOLOGY [3 0 2 4]

Objectives:- To enable the students to learn the importance of Business Research and apply it to their Term Papers, Project Work and Dissertation.

Contents:

Research Methodology: Problem Formulation, Objectives; Research Process; Types of Research (Quantitative & Qualitative only), Research Designs; Hypothesis, Sampling: Meaning, Types of Sampling. Determination of Sample Size. Data Collection Method – Observational, Questionnaire, Interviews & Schedule. Data Processing: Classification, Tabulation, Coding of Data, Diagrams, Meaning of Level of Significance. Analysis of Data: Central Tendency, T-Test, ANOVA, Non-Parametric Tests: Chi Square test. SPSS Software, Report writing.

Suggested practice sessions (using software’s like MS Excel, MS Word, SPSS etc.):Statistical tests for data analysis etc. Use of APA style sheet in referencing.

Reference Books:

1. Donald R. Cooper, Pamela S. and Schindler. Business Research Methods, Tata McGraw Hill Publication, New Delhi, 2015.

2. Kothari C.R. (2006). Research Methodology Methods and Techniques, New Age International Publication, New Delhi.

3. Sharma K.R; Operational Research & Quantitative Techniques, Kalyani Publications, 2014.4. Kapoor; V.K. Operational Research, Sultan Chand & Co, 2015.

EN1416 THE ART OF COMMUNICATION [1 1 0 2]

Communication in English, nature of spoken English and language, effective public speaking, pronunciation, stress, intonation, dialogue delivery, body language, rhythm of utterances, principles of communication, researching & writing skills, speech delivery skills, understanding and appreciating consequences of communication, etiquette in communication, presentations for specific audience, Tribute Speech, Informative Speech, Persuasive Speech, Impromptu Speech, Corporate Speech, Parliamentary Speech, Academic Speech etc.

31

Text / Reference Books:1. Simmons. A: Whoever Tells the Best Story Wins. New Delhi: Tata McGraw-Hill Amacom, 2007.2. J Heinrichs. J Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach

Us about the Art of Persuasion. New York: Three Rivers Press, 2007.3. Duarte. N Resonate: Present Visual Stories that Transform Audiences. New Jersey: John Wiley &

Sons, 2010.4. Noonan. P On Speaking Well. New York: William Morrow, 1999.5. Elliott B and Carroll. K Make Your Point! Bloomington: Author House, 2005. 6. Spence. G How to Argue and Win Every Time. New York: St. Martin’s Press, 1995.7. Weeks, H Failure to Communicate: How Conversations Go Wrong and What You Can Do to

Right Them. Boston: Harvard Business Press, 2008.8. Allison J and Gediman. D This I Believe: The Personal Philosophies of Remarkable Men and

Women. New York: Holt Paperbacks, 2007.9. Copeland. L The World’s Great Speeches. 4th Edition, Mineola New York: Dover, 2000.

BB1480 TERM PAPER - IV [0 0 0 2]


BB1481 MINOR PROJECT [0 0 0 2]

BB1412 FOREIGN LANGUAGE [3 0 2 4]

Training will be imparted in any one foreign language.- German / Chinese / Japanese/ French.

SEMESTER V

BB 1503 INTERNATIONAL BUSINESS [2 0 2 3]

Objective:

To introduce concept of international business, foreign trade, exchange rate determination & related concepts.

32

Contents:

International Business: Nature and Competitive Advantages, Approaches and theories of International Business. Modes of Entering International Business, International Business Analysis, Modes of Entry, Exporting, Licensing, Franchising, Foreign direct investment, Mergers and Acquisitions and Joint ventures, Contract manufacturing – Manufacturing contract-Near Shoring, Turnkey projects. Globalization/ MNCs and International Business International Marketing Intelligence Foreign Trade, Process, Documents financial institutions focusing on exports (ECGC, EXIM Bank – functions and roles). Exchange rate determination, Balance of trade and payments.

Suggested practice sessions

1. A book review on international trade.2. Calculation of exchange rates.3. Calculation of options, futures and forward rates with regard to exchange rates. 4. A visit to an MNC5. Understand and present one emerging economy6. A critical Review on present issues in WTO7. Visit to a franchisee unit.


1. Bo Soderstein: International Trade and Finance2. Kindleberger C: Readings in International Economics3. Paul, J International Business, 2014.4. Sundaram & Black, International Business Environment the Text and Cases, 2015.5. Cherumilam ,F International Business Text & Cases, 2015.

BB1504 STRATEGIC MANAGEMENT [2 0 0 2]

Objective:To equip students with the necessary inside into designing strategies for an organization and linking the organizations strategies with the changing environment.

Contents:

Introduction to the strategic management, Company’s mission statement. Environmental Analysis & Diagnosis: Analysis of company’s external environment analysis of specific Environment - Michael E. Porter’s 5 Forces model, Michael E. Porter’s Value Chain Analysis. Formulation of competitive strategies, Michael E. Porter’s generic competitive strategies, Formulating Corporate Strategies Strategic analysis & choice, portfolio analyses – BCG, GE, Product.


33

1. Pearce, J Robinson R, Amita Mital A , Strategic Management: Formulation, Implementation and Control, McGraw Hill Education (India) Private Limited; 12 edition (27 February 2012).

2. Saloner G, Shephard A and Podonly J Strategic Management, John Wiley and Sons 20053. Pearce J A and Robinson E B Strategic Management, Irwin / McGraw Hill (2004) 201`04. David N D Strategic Management: a competitive advantage approach, concepts and cases,

Prentice Hall 2014

BB1581 SUMMER PROJECT [0 0 0 3]

BB1580 TERM PAPER - V [0 0 0 2]



Training will be imparted in any one foreign language.- German / Chinese / Japanese/ French.

SEMESTER VI

BB1604 CONTEMPORARY BUSINESS ENVIRONMENT [3 0 0 3]

Objective:

To study the latest developments in business environment.

Contents:

Transformation of Indian Economy – from controlled to regulated to decontrolled, review of current economic issues, government policies and programmes. Emergence of privatisation, vis a vis failure of controlled economy, Globalisation and MNCs, new business order – restructuring of family business houses and emergence of tech based organisations, IPR. Creativity, Innovation and Development – Mandate for new business enterprises, Elements of competition – seller’s market, buyer’s market, Joint Venture and PPP, RTI

34


1. Mishra & Puri, Business Environment, Himalaya Publishing House (2013)2. Union Budget Statement, Published by Govt. of India, latest available edition.3. Economic Survey, Published by Govt. of India, latest available edition.4. Stduents are expected to read any one Economics Times, Financial Express, Business Standard

regularly

BB1683 DISSERTATION [0 0 0 4]


Training will be imparted in any one foreign language.- German / Chinese / Japanees/ French.

PROGRAM ELECTIVES

[SEE NOTATION ABOVE ON PAGE 13]

GROUP FINANCE AND BANKING

V – SEMESTER

BB1655 CAPITAL MARKET OPERATIONS [3 0 0 3]

Objective:

To study the capital financial & commodity markets, mutual funds & to study derivatives & instruments.

Contents:

Capital markets in India – stock exchange, concept and functions of stock exchange, New issue markets, Secondary markets, SEBI and recent trends in Indian capital markets, Financial derivatives in India – concept and types, options, future, forward. Types of options. Option strategies, Commodity derivatives

35

in India – role of forward market commission, Mutual funds in India – concept, types and status, regulation of mutual funds, schemes of mutual funds, problems and prospects of mutual funds in India.


1. Bhole, L.M: Financial Markets and Institutions, Tata McGraw Hill., New Delhi, 2015.2. Hooda, R.P.: Indial Securities Market-Investors view point, Excell Books, New Delhi, 2014.3. Khan & Jain, Indian Financial System, Tata McGraw Hill., New Delhi, 2015.

BB1657 STRATEGIC FINANCIAL MANAGEMENT [3 0 0 3]

Objective:

To introduce tools & techniques of strategic financial management.

Contents:

Concept, issues in strategic financial management, Financial Policy and Corporate StrategyMergers, acquisitions and and Restructuring. Factoring, securitization, venture capital, PE funding.Security Analysis Portfolio Theory and Asset Pricing. Leasing decision including cross border leasing.

Suggested Book:

1. Chandra P Strategic Financial Management: Managing for Value Creation, McGraw Hill Education (India) Private Limited, 2015.

2. Weaver, Samuel C Strategic Financial Management: Application of Corporate Finance Cengage Learning, 2007.

3. Jakhotiya, G.P. Strategic Financial Management Sangam Books Ltd. 2003. 4. Rao P.M. and Jain T.K. Strategic Financial Management, Deep and Deep Publications Delhi, 20025. Grundy, Tony, Jahnson G, Scholes K Exploring Strategic Financial Management, Prentice Hall,

Delhi, 1998

GROUPFINANCE AND BANKING

36

VI – SEMESTER

BB1653 MANAGEMENT OF [3 0 0 3]BANKING SERVICES

Objective:To introduce the concepts of banking & financial services.

Contents:

Concept of banks and types of banks, Regulation of banking services in India - Salient provisions Product and services of banks, Marketing of banking services – customized, tailor made, new innovations, Contemporary issues in banking services in India – competition, consolidation and entry of new banks, NPA – issues, challenges and governance, Introduction to treasury and call money market. Micro finance. Financial inclusion & Financial literacy.

Reference Books

1. D.M. Mithani; Money, Banking & International Trade , Himalya Publishing House, Mumbai, 2015.2. Trivedi, Choudhary & Kumar; Indian Bank System; Ramesh Book Depot, Jaipur, 2014.3. Sukvinder Mishra Banking Law & Practice, S. Chand publication, 2010.4. S Gurusamy; Banking Law & Practice. Tata MC Graw hill Education, 2010. 5. Stephen G. Cecchetti; Money Banking & Financial Markets, Tata Mc grew hill Education, 2015.

BB1656 INSURANCE MANAGEMENT [3 0 0 3]

Objective:

To introduce the concept of insurance and to review latest developments in the field of insurance management.

Contents:Concept of insurance, types of insurance, Essentials of insurance contract, Regulation of insurance in India, IRDA, Life insurance – policies, ROI, and social security, surrender value, loan against policy

Non-life insurance – types and essentials of contract, Recent trends in insurance in India – competition, consolidation and capital adequacy

Suggested Readings

1. Mishra M.N.; Insurance Principles &Practice , Sultan Chand & Co., New Delhi, 2015. 2. Vinayakam N. Radhaswamy & Vasudevan SV; Insurance – Principles & practices, S. Chand

&Co. ,New Delhi, 2015.3. Gupta O.S.; Life Insurance, Frank Brothers, New Delhi, 2014.

GROUP

37

SALES AND MARKETINGV – SEMESTER

BB1658 MARKETING RESEARCH [3 0 0 3]

Objective:

Introduce the concepts tools & techniques of marketing research. Without knowledge of this subject no specialization in Marketing and Business Management is possible

Contents:

Concept of market and market research, Evolution of marketing research in India, Identification of problem and marketing research design, Data collection and analysis through software, Validation of data, Review of select marketing research organisations in India, Report writing and follow up.


1. David A. Aaker ,V. Kumar, Robert Leone, George S. Day, Marketing Research, Wiley, 2015.2. Gupta S.L. Marketing Research, Excel Books, Delhi, 20043. Reddy and Acharyulu, Marketing Research, Excel Books, Delhi, 20094. Beri, G.C. Marketing Research, Tata McGraw Hill, Delhi, 20045. Arora, R and Mahankale Marketing Research, Prentice Hall of India, Delhi, 2014

BB1659 CONSUMER BEHAVIOUR [3 0 0 3]

Objective:

The course of Consumer behavior equips students with the basic knowledge about the issues and dimensions of consumer behavior and with the skill and ability to analyses consumer information and develop consumer behavior oriented marketing strategies. It helps in determining the variables that influences consumer purchase behavior in the market place and thus helps in designing marketing strategies and marketing mix of the products offering.

Contents:

Consumer Behavior: Nature, scope & application: Importance of consumer behavior in marketing decisions, characteristics of consumer behavior, role of consumer research, consumer behavior- interdisciplinary approach. Personality & Consumer Behavior: Importance of personality, theories of personality- Freudian theory, Jungian theory, Neo-Freudian theory, Trait theory : Theory of self- images; Role of self-consciousness. Consumer Perception: Concept of absolute threshold limit,

38

differential threshold limit & subliminal perception: Perceptual Process: selection, organization & interpretation. Learning & Consumer Involvement: Importance of learning on consumer behavior, Consumer Attitudes: Formation of attitudes, functions performed by attitudes. Family & Consumer Behaviour: Consumer socialization process. Culture & Consumer Behavior : Characteristics of culture, core values held by society & their influence on consumer behavior. opinion receivers, interpersonal flow of communication. Diffusion of Innovation & Consumer Behavior: Consumer Decision making process, Models of Consumer Decision making: Nicosia model, Howard-Sheth model, Howard- Sheth family decision making model, Engel, Kollat & Blackwell model, Sheth Newman gross model of consumer values.

Rural Marketing:

Concept of rural markets, rural marketing v/s urban marketing, Size and state of rural markets in India, Identification of rural markets and process of penetration, Pricing, positioning and packaging decisions in rural marketing Case studies


1. Leon G.S & Leslie L.Kanuk: Consumer Behaviour, Prentice Hall Publication, 2015.2. Engel, B & Miniard : Consumer Behaviour, Thryden Press International, 2015.3. Hawkins B C, Consumer Behaviour Building Marketing Strategy, McGraw Hill 8th

International Edition, 2015.4. Foxall G R., Goldsmith, R E., Brown, S Consumer Psychology for Marketing:

Second Edition Thompson Business Press, 2015.5. C.S.G. Krishnamacharyulu & Lalitha Ramakrishnan, Rural Marketing: Text and Cases, Pearson

Education India, 2015.

GROUP

SALES AND MARKETINGVI – SEMESTER

BB1660 MARKETING OF SERVICES [3 0 0 3]

Objectives:-To introduce students to the concepts and techniques of marketing services. The course is designed to cover all important aspects of marketing of services. To increase students understanding of marketing practices & strategies as applied in the service sector.

Contents:

39

Introduction to Services Marketing: Differences in Goods versus Services, Emerging Service Environment, Classification of Services. Service Market Segmentation, Targeting & Positioning: Process of market segmentation, Targeting and Positioning service value addition to the service product, new service development. Implementing Services Marketing: Improving Service Quality and Productivity, SERVQUAL, Service Failures and Recovery Strategies Service promotion: The role of marketing communication. Implication for communication strategies, setting communication objectives, marketing communication mix. Customer Relationship Marketing: Relationship Marketing, the nature of service consumption understanding customer needs and expectations. Marketing of Services in Sectors: Financial Services, Health Service, Hospitality Services including travel, hotels and tourism, Professional Service, Public Utility Services, Educational Services. Managing Service Delivery Process: Managing Physical Evidence of Services, Designing and Managing Service Processes


1. Chowdhary N & Chowdhary M (2005). Textbook of Marketing of Services The Indian Experience. Macmillan India Ltd.

2. Lovelock, C. (2003). Services Marketing: People Technology, Strategy 5/e, Pearson Education, New Delhi.3. Zeithaml, V and Bitner, M. (2003) Services Marketing, McGraw Hill, New York. 4. Delong T J & Nanda A: Managing Professional Servies-Text and Cases, McGraw-Hil International, 2002.5. Christopher Lovelock: C Services Marketing People, Technology, Strategy, Fourth Edition, Pearson

Education, 2002.6. Jain T K and Singh M Services Marketing, Garima Publications, Jaipur. 2015.

BB1661 ADVERTISING AND SALES PROMOTIONS [3 0 0 3]

Objective:

To introduce concepts & tools of advertising and sales management.

Contents:

Advertising: Objectives of Advertising, Role of Advertising in the Marketing Process, Types of Advertising, Advertising Planning and advertising process. Advertising Budgeting and Advertising agency: Advertising budgeting methods, Advertising Agency functions and types, Creative Strategy: Creativity in advertising, Creative Process, Creative Strategy-Appeals and execution Styles, Advertising Copywriting, copy principles for print advertising and broadcast copy, Advertising art-Layout-Functions and Types. Media planning & Scheduling: Overview of Media Planning, Establishing Media objectives, Evaluation of Media mix –print. Event, Public Relations, Interactive Marketing: Key elements of Events and Sponsorship, Public relations meaning, objectives, tools of public relations. Interactive Marketing and Social media Marketing -Meaning, Components. Monitoring, Evaluation and control: Measuring the effectiveness of the Promotional Program Evaluating the social, ethical and economic aspects of advertising and promotion.

40


1. Panda T K and Sahadev S, Sales and Distribution Management, Oxford University Press, New Delhi, 2015.

2. Stanton W J etc. Management of a Sales Force. Chicago, Irwin, 1995.3. Still, R R, Cundiff G, Sales Management: Decisions, Strategies and Cases, Prentice Hall India Pvt

Ltd., 2015.4. Batra, M and Aaker, D A., Advertising Management, Prentice Hall of India, New Delhi, 2014.5. Jethwaney & Jain: Advertising Management, Oxford University Press, New Delhi, 2015.6. Jain T K and Singh S: Advertising, Garima Publications, Jaipur. 2015.

GROUPPEOPLE MANAGEMNT

V – SEMESTER

BB1664 INDUSTRIAL RELATIONS [3 0 0 3]

Objective:

To introduce the concept of industrial relations in Indian context. Contents:

Meaning & Characteristics Industrial Relations - Parties to Industrial relations - Nature of Trade Unions - Problems of Trade Union - Measures to Strengthen Trade Union Movement in India - Causes for Industrial Disputes - Settlement of Industrial Disputes, collective bargaining – Comparison of Industrial Relations Movement in different countries


1. Monappa A, Ranjeet N, and Patturaja S, Industrial Relations and Labour Laws, McGraw Hill Education (India) Private Limited, 2015.

2. Ravindranath, Industrial Relations in India, McGraw Hill, Delhi, 20133. Raj, Aparna, Industrial Relations in India, New Century Publications, 20034. Rao, P.L. and Raju P.R.K. Industrial Relations in India, Excel Books, Delhi 2010

BB1665 HR ADMINISTRATION [3 0 0 3]

41

Objective:To introduce human resource management performance management.

Contents:

What is HRA & how does it differ from Personal Management, Assessing the internal and the external environment, Human Resource Audit & Managerial Styles Audit, Organizational Structure & Design Filing & Record Keeping Systems, Confidential Credit Rules, Conventional Performance Systems Model Management Systems, HRIS, Corporate Culture Building, Role of HR in Containing Unethical Managerial Behavior, HR and the Management of Change HR Interventions.


1. Aguinis H, Performance Management, Pearson Education, 2015. 2. Deb, T., Kohli A. S Performance Management (Oxford Higher Education), Oxford University

Press, 2014.3.Truss, Mankin and Kelihar Strategic Human Resource Management, Oxford University Press, UK,

20134.Budhwar and Bhatnagar The Changing Face of People Management in India, Routledge, 2009

GROUPPEOPLE MANAGEMNT

VI - SEMESTERBB1666 TRAINING and DEVELOPMENT [3 0 0 3]

Objective:

To study HRD tools & techniques and apply them in real life situations of industry and business. This is critical for all HR intervention

Contents:

Human Resource Development, A Systematic Approach to Training, Needs Assessment, Objective Setting, Program Design: Incorporating Learning Principles, Instructional Techniques: An Overview Training Evaluation: Evaluation Designs, Reaction, Learning, Job Application, Business Impact and ROI Process Model, Training Trends Worldwide, Strategy and Training, Training Department and Trainers’ Roles, Moving from Training to Performance


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1. Grugulis I , Skills, Training and Human Resource Development: A Critical Text (Management, Work and Organisations), Palgrave Macmillan, 2015.

2. Beebe and Mottet, Training & Development: Communicating for Success , Pearson 2012 3. Ulrich, Dave Global HR Competencies: Mastering Competitive Value from the Outside-In , Pearson, 2012. 4. Pareek U Training Instruments in HRD and OD , 2 nd Ed. Tata McGraw Hill, New Delhi : 2002 5. Rao T V (1990, 2004): The HRD Missionary , Oxford and IBH, New Delhi 6. Rao T V (1999, 2003): HRD Audit , Response Books, New Delhi and London.

BB1668 COMPENSATION MANAGEMENT [3 0 0 3]

Objective:

To enable students understand the important concepts of wage, salary and compensation management in India.

Contents:

Introduction: Concept of Compensation and Compensation Management. Importance of an ideal Compensation Plan. Compensation Plan and Business Strategy. Factors affecting Compensation. Legal Provisions for Payment of wages in India {as per the Payment of Wages Act, 1936} Globalization and challenges to Compensation Management.Wage Concept And Wage Theories: Concept of Minimum Wages; Statutory Minimum Wage {with reference to The Minimum Wages Act, 1948} Concepts of Fair Wage and Living Wage. Systems of Wage Payment-Piece Wage and Time Wage. Advantages and Disadvantages of Piece Wage and Time Wage. Wage Theories- Subsistence Theory of Wages Exploitation Theory of Wages Bargaining Theory of Wages. Wage Policy: Concept of Wage Policy and its importance. Determinants of Wage Policy. Wage Policy in India. Income Tax/ Direct Tax Code[DTC] and its impact on wage and salary. Wage Boards and Pay Commissions in India-with special reference to Sixth Pay Commission. Pay Packet: Constituents of Pay Packet- Basic Wage Dearness Allowance House Rent Allowance City Compensatory Allowance Other Allowances –with reference to Public Sector and MNCs in India. Pricing Managerial and Professional jobs in India in the light of Liberalization. Pay-For-Performance & Financial Incentives: Meaning. Definitions. Pre-requisites of effective incentive system. Role of Performance Appraisal in fixing compensation. Types of incentives with special reference to India. Group incentive plans. Incentives for indirect workers. Incentives for sales personnel. Executive Compensation-Compensation for Managers and Professionals. Cafeteria Compensation package. Performance Linked Compensation: Statutory Bonus {as per The Payment of Bonus Act, 1965}. Employee Retention Strategies: Meaning; Need for Benefits and Services. Types of employee benefits and services in India. Fringe Benefits. Future of Fringe Benefits. Fringe Benefit Tax and ESOPs. Recent Trends In Compensation Management: Use of Computers/Information Technology in Compensation Management

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http://www.amazon.com/Training-Development-Communicating-Steven-Beebe/dp/0205006124/ref=sr_1_1?s=books&ie=UTF8&qid=1437809140&sr=1-1&keywords=training+and+development






1. Bhattacharyya D K, Compensation Management, Oxford University Press (16 February 2009).

2. Muller, Max The Manager's Guide to HR: Hiring, Firing, Performance Evaluations, Documentation, Benefits, and Everything Else You Need to Know AMACOM; Second Edition edition (August 15, 2013)

3. Herod, Roger Global Compensation and Benefits: Developing Policies for Local Nationals, Society for Human Resource Management, UK, 2009

4. Cocks, David Compensation Planning: The Key to Profitability, Real Estate Brokerage Managers Council, UK, 1995

GROUPIT AND E-BUSINESS

V – SEMESTER

CA1401 DATABASE MANAGEMENT [3 0 0 3]

Introductory concepts of DBMS : Introduction and applications of DBMS, Purpose of Data base, Data, Independence, Database System, architecture- levels, Mappings, Database, users and DBA,. Relational Model : Structure of relational databases, Domains, Relations, Relational algebra – FUNDAMENTALS operators and syntax, relational algebra queries, tuple relational calculus, Entity-Relationship model : Basic concepts, Design process, constraints, Keys, Design issues, E-R diagrams, weak entity sets, extended E-R features – generalization, specialization, aggregation, reduction to E-R database schema, Relational Database design : Functional Dependency – definition, trivial and non-trivial FD, closure of FD set, closure of attributes, irreducible set, of FD, Normalization – 1Nf, 2NF, 3NF, Decomposition using FD- dependency preservation, BCNF, Multivalued dependency, 4NF, Join dependency and 5NF. , Query Processing & Query Optimization: Overview, measures of query cost, selection operation, sorting, join, evaluation of expressions, transformation of relational expressions, estimating statistics of expression results, evaluation plans, materialized views. Transaction Management : Transaction concepts, properties of transactions, serializability of transactions, testing for serializability, System recovery, Two- Phase Commit protocol, Recovery and Atomicity, Log-based recovery, concurrent executions of transactions and related problems, Locking mechanism, solution to concurrency related problems, deadlock, , two-phase locking protocol, Isolation, Intent locking. Security: Introduction, Discretionary access control, Mandatory Access Control, Data Encryption, SQL Concepts : Basics of SQL, DDL,DML,DCL, structure – creation, alteration, defining constraints – Primary key, foreign key, unique, not null, check, IN operator, Functions - aggregate functions, Built-in functions – numeric, date, string functions, set operations, sub-queries, correlated sub-queries, Use of group by, having, order by, join and its types, Exist, Any, All , view and its types. transaction control

44

commands – Commit, Rollback, Save point, PL/SQL Concepts: Cursors, Stored Procedures, Stored Function, Database Triggers.

Suggested Books:

1. Philip J. P and Mary Z. L, Concepts of Database Management, Course Technology; 8 edition (September 8, 2014).

2. Joseph P. T., SJ. E-Commerce: an Indian Perspective, PHI. 20103. Joseph P. T., SJ, and Mahapatra S Management Information Systems in a Knowledge Economy

PHI 20134. Chaffey D: E-Business and E-Commerce Management, McGraw Hill 2013

CA1403 MANAGEMENT INFORMATION [3 0 0 3] &

DECISION SUPPORT SYSTEMS

Objectives:

To manage the information systematically for effective decision making.

Contents:

Information Concept Data and Information: Meaning and Importance, Relevance of Information in Decision Making, Sources and Types of Information, Cost Benefit Analysis, Quantitative Aspect, Assessing Information Needs of the Organization. Information System for Decision Making: Decision Making and MIS, Decision Making Concept, Organizational Decision Making and Decision Making Concept, MIS as Technique of Program Decisions, Decision Support System, MIS and Role of MIS.


1. Goyal, D.P. - Management Information Systems, MacMillan Publication, India, 2014.2. Davis & Olson - Management Information Systems McGraw-Hill, New York, 2015.3. Murdick, Ross & Clagett - Information Systems for Management Prentice Hall

Professional Technical Reference, New Delhi, 2000.4. Dickson, Gary W. Wetherbe, James C. - The management of Information Systems

(McGraw-Hill, Inc, New York, 2015.5. Bidgoli, Hossein - Handbook of Management Information Systems: A Managerial

Perspective, Academic Press, Inc., California, 2014.

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GROUPIT AND E-BUSINESS

VI - SEMESTER

CS 1701 DATA ANALYTICS [2 0 2 3]

Basic concepts on probability, statistic, linear algebra, Latent dirichlet allocation Gibbs sampling for LDA topic model. Need and applications of Big Data, Need and applications of Data-mining, Applications: social network analysis Traditional structure learning techniques: constraint-based and score-based algorithms Project proposal due L1-based structure learning algorithm Structure earning with priors Graph structure learning Applications: microarray data analysis Graph analysis Review due Graph Mining Auto-regression, non-linear time-series analysis Review due Non-stationary time-series analysis Spatial-regression and rigging Time-series and spatial data analysis Spatial-temporal model, Machine Learning, Clustering, Learning from data in other domain Measurement models Learning with less supervision Learning with labeled predicates. Review due Learning with structured-label constraints Learning with crowd sourcing Review due Project mid-term report due Map-reduce for machine learning Nearest-neighbor classifier Clustering stream data Multi-task learning, Data Collection, Sampling and Pre-processing, Predictive and Descriptive Analytics, Survival Analysis, Social Network Analytics, Social Network Matrics, Softwares for big data analytics.

1. Michael Minelli, Michele Chambers Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends, Wiley 2015

2. Frank J. Ohlhorst Big Data Analytics: Turning Big Data into Big Money, Wiley, 2015.3. Bart Baesens Analytics in a Big Data World: The Essential Guide to Data Science, Wiley 20154. Zadrozny, Peter and R. Kodali Big Data Analytics Using Splunk, Apress Publishers, 2015. 5. Prajapati, V Big Data Analytics with R and Hadoop, Packt Open Source Book, 2015.

CS1752 E- COMMERCE [3 0 0 3] AND

CYBER SECURITY

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http://www.amazon.com/Bart-Baesens/e/B00IHSNMNE/ref=sr_ntt_srch_lnk_1?qid=1437994480&sr=1-1-fkmr0

http://www.amazon.com/Michele-Chambers/e/B00B2SED66/ref=sr_ntt_srch_lnk_1?qid=1437994242&sr=1-1-fkmr0

http://www.amazon.com/Michael-Minelli/e/B001JSAU6Q/ref=sr_ntt_srch_lnk_1?qid=1437994242&sr=1-1-fkmr0

Introduction: Meaning, nature, concepts, advantages and reasons for transacting online, categories of E-Commerce. Planning Online Business: Nature and dynamics of the internet, pure online v/s brick and click business; assessing requirement for an online business designing, developing and deploying the system, one to one enterprise. Technology for Online Business: Internet, IT Infrastructure, Middleware, contents: Text and Integrating E-business applications. Mechanism of making payment through internet: Online payment mechanism; Electronic Payment systems; payment Gateways; Visitors to website; tools for promoting websites; Plastic Money: Debit Card, Credit Card. Laws Relating to online transactions: Salient Features. Applications in E-Commerce: E- commerce applications in manufacturing, wholesale, retail and service sector. Virtual existences: Concepts, working, advantages and pitfalls of Virtual organization, workforce, work zone and workspace and staff less organization. Designing an E- Commerce Model for a middle level organization: The conceptual design, giving description of its transaction handling, infrastructure and resources required and system flow chart. Security in E- Commerce: Digital Signatures, Network security, Data encryption with secret keys, data Encryption public keys. An Introduction: To internet based financial system, its Components with specific reference to cyber security and investor protection – financial markets and institutions. IT applications for Financial intermediation. An overview of Information systems in Indian financial system. Role of central bank in regulating and supervising online transactions and e-banking. Indian money market –an overview. Online data security in transactions in Capital Markets–functions, organization and instruments. Information system security in Indian debt market. Indian equity market –primary and secondary markets. Softwares and information systems in stock exchanges in India. SEBI and investor protection.


1. Daniel A – Pearson Edude. E Business R (Evolution), Electronic Commerce: from vision to fulfilment. ELIAS M. AWAD PHI, 2014.

2. Agarwala K N. and Agarwala D: Business on the Net-Introduction to the E-commerce; Macmillan India New Delhi, 2015.

3. Tiwari M D.: Education and E-Governance; Macmillan India New Delhi, 2014.4. Minoli D, Minoli E: Web Commerce Technology Handbook; Tata McGraw Hill, New

Delhi, 2013.

GROUPACCOUNTING & TAXATION

V – SEMESTER

BB1671 ADVANCED ACCOUNTING [3 0 0 3]

Objectives: To provide knowledge about consolidation of Accounts and Special entity accounts. To give introduction about Harmonization of Accenting and IFRS.

47

Contents: Accounting for Amalgamation & Reconstruction of Companies. Consolidated Accounts of Holding and Group Companies. Valuation of Assets: Inventories, Goodwill, Shares and Business Corporate Social Accounting and Environmental Accounting. Value Added Statement, Economic Value Added (EVA) Statement, Human Resource Accounting. Harmonization in Accounting and Reporting: International Accounting Standards Committee & International Accounting Standard Board (IASB), Obstacles in Harmonization, Introduction of IFRS & IAS.


1. Shukla and Grewal: Advanced Accounts, S.Chand & Sons, Delhi, 2015.2. Porwal, L.S.: An Introduction to Accounting Theory, Tata McGraw Hill, 2014.3. Jawahar Lal: Corporate Financial Reporting, Taxmann Publication (p) Ltd., New Delhi, 2010.4. Jawahar Lal: Contemporary Accounting Issue, Vision Book, New Delhi, 2014.

BB1672 DIRECT TAX [3 0 0 3]

Objectives:-To expose the students to the various provisions of Income Tax Act relating to computation of total taxable income of an Individual, H.U.F. To give practical knowledge of total income calculation considering all deductions & exempted Incomes.

Contents: Introduction & Definitions of Basic Terms, Tax administration & Authorities, Residential status and incidence of tax, computation of taxable income under the salary head and house property head, Computation of taxable income from business or profession. Income from capital gain. Taxable income from other sources. Aggregation of clubbing of Income, Set off and Carry Forward of Losses. Exempted Incomes, Deductions from gross total income. Computation of total income and tax liability of an individual. Total income and tax liability of H.U.F. Appeals and penalties. Provisions regarding deduction of tax at source and advance payment of tax. Assessment procedure. Introduction of basics of wealth tax.

Text / Reference Books: (latest books based on latest law must be referred)

1. Choudhary P, Income Tax, Choudhary Prakashan, Jaipur.2. Ahuja G, Gupta R, Systematic approach to Income Tax, service Tax & VAT, Bharat Law

House pvt. Ltd. New Delhi. 3. Singhania V.K., Singhania M, Student Guide to Income Tax, Taxmann Publication Pvt. Ltd.4. Singhania V.K., Direct Tax Laws, Taxmann Publication Pvt. Ltd.

48

GROUPACCOUNTING & TAXATION

VI – SEMESTER

BB1673 AUDITING [3 0 0 3]

Objective:- To give the FUNDAMENTALS knowledge of auditing concept. To gain practical knowledge of the process of auditing, types, internal control & audit of joint stock companies.

Contents:Auditing: Audit Programs; Auditor’s working papers, Test checking and Routine checking. Elementary knowledge of Management Audit, Operational Audit, Efficiency Audit, Corporate Social Audit. Rights, Duties and Liabilities of an auditor and rules. Investigation: Investigation on behalf of perspective purchaser of business, banker and prospective. Internal Control: evaluation of internal control; internal Check and internal audit, Internal control regarding sales, Purchases, Assets, Liabilities and salaries and wages, Vouching. Verification and Valuation of assets and liabilities, Audit Reports and Audit Certificates. Audit of Joint Stock Companies: Appointment, Removal and Remuneration of company auditor, Audit of share capital, debentures and managerial remuneration, Audit of Government Companies with reference to Section 619 of the Company Act 1956. Divisible Profits Including Audit of Reserves & Provisions.

Text / Reference Books:1. Kumar A, Sharma R: Auditing theory & Practice, Atlantic Publishing, 2015. 2. Goyal S: Text book of auditing: Theory & Practice, Subline publishing, 2014. 3. Basu S K; Fundamentals of Auditing, Pearson publication, 20104. Gupta K: Contemporary Auditing, Tata McGraw Hill Publishing Co., 2014

BB1674 INDIRECT TAX [3 0 0 3]

Objective:-

To familiarize the students with tax laws and procedures relating to CST and VAT. To acquire the ability to apply the knowledge of the provisions of the above mentioned laws to various situations in actual practice

49

Contents: Central Sales Tax & GST, Value Added Tax, Customs duty, Excise duty, Service Tax.

Text / Reference Books: (latest books & latest law must be referred)

1. Ahuja G, Gupta R; Systematic approach to Income Tax, service Tax & VAT, Bharat Law House pvt. Ltd. New Delhi.

2. Singhania. V.K., Singhania Monica; Student Guide to Indirect Tax, Taxmann Publication Pvt. Ltd.3. Datey V.S.; Indirect Taxes Law & Practice, Taxmann Publication Pvt. Ltd.

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