CASE STUDY: SUBWAYL I Z E T H D A N I E L A G A R C Í A M U R I L L O

I N T E R N AT I O N A L M A R K E T I N G

S:*LOW PRICES*FAST GROWTH*PERSONALYZED SERVICE*FRESH AND HIGH QUALITY INGREDIENTS*GLOBAL RECOGNITION

W:*LOW NUMBER OF EMPLOYEES PER STORE*WAITING TIME*FRANCHISES DEPENDENCE

O:*European and Asiatic

Markets*The demand of healthy fast food is growing high.

*Health consious movement

T:*LAW BARRIERS*COMPETITION

*HUGE AMOUNT OF FAST FOOD RESTAURANTS