penny market leaflets for openings
TRANSCRIPT
2013 DECEMBER
CALENDAR OF OPENING LEAFLETS
In December 2013 Penny Market had 9 store openings, on top of starting on 12 December a national campaign of rewarding loyal customers, by turning their shopping basket into bonus points, which at a certain amount generates 100% or 91% discounts for PYREX knives.
NEGRESTI OAS
BRASOV, TARGOVISTE
BRAD, DOROHOI, GALATI
SIBIU
BUSTENI,TARGU MURES
2013 DECEMBER
Driving consumer advantages in first page leaflet 10 lei vouchers, offered in the first 2 day of
opening, which can be used in a certain period for purchases of minimum 50 lei on a receipt.
temporary price reduction for food articles, 6 in average, whose individual prices were lower than 10 lei. 3 of them were present in all leaflets:
o Bananas – the minimum price was 2.99 lei/kg.
o Coffee (private label) – the minimum price was 6.49/250 gr.
o Sugar (brand) – the minimum price was 3.59/kg.
temporary price reduction for non-food articles, 2 article reduction in average of high money value.
2013 DECEMBER
Special exposure in the opening leaflets 2 pages of non-food articles with
temporary price reductions.
private label presentation, with at least 1 price reduction of an article in each range:o BONI (range of dairy products)o COLIBA CIOBANASULUI (cheese
range)o HANUL BOIERESC (Romanian
products)o TOP APETIT (basic foods range)o FRUIT&FRIENDS (soft drinks range)o DOLCE MOMENTO (sweets range)o CIAO (detergents range)
2013 DECEMBER
1 page of PENNY ADVANTAGES:o Freshly baked bread and pastry
specialtieso Daily freshness: fruits and
vegetables, bread, dairy and cold cuts are frequently checked in terms of quality and freshness
o Trust: All products are permanently tested in terms of quality in both internal and external laboratories and institutions
o Quality: great taste of productso Low prices every day for
international and national brands with the best quality
2013 DECEMBER
Structure of opening leaflets
Market level 1 Brands type TotalBAZAR NATIONAL BRAND 41
NO NAME BRAND 25BAZAR Total 66ELECTRO-FOTO-CINEMA-SUNET NATIONAL BRAND 75
NO NAME BRAND 2ELECTRO-FOTO-CINEMA-SUNET Total 77FMCG NATIONAL BRAND 183
PRIVATE LABEL 52NO NAME BRAND 3
FMCG Total 238FRESH PRIVATE LABEL 60
NATIONAL BRAND 49NO NAME BRAND 55
FRESH Total 164PAGINI DE IMAGINE Total NATIONAL BRAND 1TEXTILE Total NO NAME BRAND 4Grand Total 550
2013 DECEMBER
Thank you for your attention
Florentina VasileLeaflet Monitor Director [email protected]+40 (0) 743 216 282
I remain at your disposal for further information or a live demo
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