Pepsi 2009-

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71.55 3 2.7 (84.5% )

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make greater when being together700,000 millennials volunteered for Olympics700000

**700,000 millennials volunteered for Olympics

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enable!everythingICANCreate/Innovate

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Pepsis battle of the bands

looking for the voice of a new generation

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unparalleledconsumerExperience

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sustainablebrand buildingmodeldiscoverraw talents

incubaterising stars

establishcelebrity status

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a non-stop 7 months activation program to make band search a national revolutionary7

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a nation-wide Movement

6000+ 700+ 120+

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through a solid partnership with 16 TV stations

amplify 16

bands, songs, shows

a brand newTV showon a national syndication101winner hit song mm dream prize

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band ambassadorMAYDAY#1 band in China (View MayDay theme song MTV)

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unprecedented360 viewingInnovative online/ on-air integration360 /

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Mobile Video/TV) 20 Downloading K-Play, Pepsi Space ) Pepsi Music)MP3MP3 Mobile Band Broker Game News Updates

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**700,000 millennials volunteered for Olympics**

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