performance 2010 daphne hoogenboom transavia
DESCRIPTION
TRANSCRIPT
![Page 1: Performance 2010 Daphne Hoogenboom Transavia](https://reader036.vdocuments.pub/reader036/viewer/2022062615/547d1380b4af9f47128b45f5/html5/thumbnails/1.jpg)
Golden Rules online marketing @ transavia.com
Daphne HoogenboomEmerce Performance EventAmsterdam, 2 december 2010
![Page 2: Performance 2010 Daphne Hoogenboom Transavia](https://reader036.vdocuments.pub/reader036/viewer/2022062615/547d1380b4af9f47128b45f5/html5/thumbnails/2.jpg)
| Daphne Hoogenboom | 02 – 12 | Emerce Performance Event 2
![Page 3: Performance 2010 Daphne Hoogenboom Transavia](https://reader036.vdocuments.pub/reader036/viewer/2022062615/547d1380b4af9f47128b45f5/html5/thumbnails/3.jpg)
| Daphne Hoogenboom | 02 – 12 | Emerce Performance Event 3
Verkoopkanalen
![Page 4: Performance 2010 Daphne Hoogenboom Transavia](https://reader036.vdocuments.pub/reader036/viewer/2022062615/547d1380b4af9f47128b45f5/html5/thumbnails/4.jpg)
| Daphne Hoogenboom | 02 – 12 | Emerce Performance Event 4
Facts
Online marketing in 9 landen• 2 thuismarkten• 7 inbound markten• 80 miljoen impressies/mnd• 42% van bezoek via OM• 37% van sales via OM• 2,5 miljoen e-mails/jr
![Page 5: Performance 2010 Daphne Hoogenboom Transavia](https://reader036.vdocuments.pub/reader036/viewer/2022062615/547d1380b4af9f47128b45f5/html5/thumbnails/5.jpg)
| Daphne Hoogenboom | 02 – 12 | Emerce Performance Event 5
Golden rule 1:
Stuur op balans: Doelstelling is 30% van totale sales
![Page 6: Performance 2010 Daphne Hoogenboom Transavia](https://reader036.vdocuments.pub/reader036/viewer/2022062615/547d1380b4af9f47128b45f5/html5/thumbnails/6.jpg)
| Daphne Hoogenboom | 02 – 12 | Emerce Performance Event 6
Stuur op product: Variabel belonen op bestemming en dag
Golden rule 2:
![Page 7: Performance 2010 Daphne Hoogenboom Transavia](https://reader036.vdocuments.pub/reader036/viewer/2022062615/547d1380b4af9f47128b45f5/html5/thumbnails/7.jpg)
| Daphne Hoogenboom | 02 – 12 | Emerce Performance Event 7
Golden rule 2:
Stuur op product: Variabel belonen op bestemming en dag
![Page 8: Performance 2010 Daphne Hoogenboom Transavia](https://reader036.vdocuments.pub/reader036/viewer/2022062615/547d1380b4af9f47128b45f5/html5/thumbnails/8.jpg)
| Daphne Hoogenboom | 02 – 12 | Emerce Performance Event 8
Golden rule 3:
Stuur op een goede verhouding tussen kosten creatie en creativiteit
![Page 9: Performance 2010 Daphne Hoogenboom Transavia](https://reader036.vdocuments.pub/reader036/viewer/2022062615/547d1380b4af9f47128b45f5/html5/thumbnails/9.jpg)
| Daphne Hoogenboom | 02 – 12 | Emerce Performance Event 9
Golden rule 3:
![Page 10: Performance 2010 Daphne Hoogenboom Transavia](https://reader036.vdocuments.pub/reader036/viewer/2022062615/547d1380b4af9f47128b45f5/html5/thumbnails/10.jpg)
| Daphne Hoogenboom | 02 – 12 | Emerce Performance Event 10
Golden rule 4:
Optimaliseer SEO to the max!
![Page 11: Performance 2010 Daphne Hoogenboom Transavia](https://reader036.vdocuments.pub/reader036/viewer/2022062615/547d1380b4af9f47128b45f5/html5/thumbnails/11.jpg)
| Daphne Hoogenboom | 02 – 12 | Emerce Performance Event 11
Golden rule 5:
Vind de juiste balans tussen kosten en exposure in display advertising
Okt Nov Dec Jan Feb Mar Apr Mei Jun Jul Aug Sep Okt
Visits
Okt Nov Dec Jan Feb Mar Apr Mei Jun Jul Aug Sep Okt
Bookings vs. CPA
Bookings
CPA
![Page 12: Performance 2010 Daphne Hoogenboom Transavia](https://reader036.vdocuments.pub/reader036/viewer/2022062615/547d1380b4af9f47128b45f5/html5/thumbnails/12.jpg)
| Daphne Hoogenboom | 02 – 12 | Emerce Performance Event 12
Golden rule 6:
Investeer in e-mail marketing database
![Page 13: Performance 2010 Daphne Hoogenboom Transavia](https://reader036.vdocuments.pub/reader036/viewer/2022062615/547d1380b4af9f47128b45f5/html5/thumbnails/13.jpg)
| Daphne Hoogenboom | 02 – 12 | Emerce Performance Event 13
Golden rule 7:
Optimaliseer ook na de klik: webanalytics!
![Page 14: Performance 2010 Daphne Hoogenboom Transavia](https://reader036.vdocuments.pub/reader036/viewer/2022062615/547d1380b4af9f47128b45f5/html5/thumbnails/14.jpg)
| Daphne Hoogenboom | 02 – 12 | Emerce Performance Event 14
Golden rule 8:
- Offline op online marketing- Online marketing kanalen op elkaar
Weet wat het effect van de verschillende kanalen op elkaar is
![Page 15: Performance 2010 Daphne Hoogenboom Transavia](https://reader036.vdocuments.pub/reader036/viewer/2022062615/547d1380b4af9f47128b45f5/html5/thumbnails/15.jpg)
| Daphne Hoogenboom | 02 – 12 | Emerce Performance Event 15
Golden rule 9:
?
![Page 16: Performance 2010 Daphne Hoogenboom Transavia](https://reader036.vdocuments.pub/reader036/viewer/2022062615/547d1380b4af9f47128b45f5/html5/thumbnails/16.jpg)
| Daphne Hoogenboom | 02 – 12 | Emerce Performance Event 16
Vragen?
![Page 17: Performance 2010 Daphne Hoogenboom Transavia](https://reader036.vdocuments.pub/reader036/viewer/2022062615/547d1380b4af9f47128b45f5/html5/thumbnails/17.jpg)
| Daphne Hoogenboom | 02 – 12 | Emerce Performance Event 17
Hartelijk dank!