Perfume SWOT Analyze – Miss Dior Cherie

Group Member : 企二乙 499382227 陸怡茹 Lulu 企二乙 499382186 呂佳欣 Anna 英文二 499110167 吳昀璇 Chloe 英文二 599061028 廖家欣 Cindy 法文二 499120083 杜碩佳 Alice 法文二 499120485 邱芷薇 Vivian

Outline

Introduction of Product and Slogan By Anna & Lulu SWOT Analyze -Strength By Alice -Weakness By Vivian -Opportunity By Chloe -Threat By Cindy

Dior's girl is grown up and is now a woman who loves.

Miss Dior Cherie EDPReleased in 2011Created by Francois Demachy

SWOT AnalyzeStrength⍣ Have a long history⍣ Have distinctive tastes for designs

Weakness⍣ The high price of the Dior’s perfume⍣ The high cost

Opportunity⍣Developing in the right time⍣Benefits-Fashion Show⍣Loyal Costumers⍣Having Target market

Threat⍣ Illegal version of perfumes⍣ Economic depression⍣ Limitation of consumer group⍣ Restriction of consumer market⍣ Many competition of perfumes

Strength

Have a long history

─ Since1947 Have distinctive tastes for designs ─ sensitive, persist ,own professional

perfumer Loyal Costumers Having Target market

Opportunity

Developing in the right time─ WWⅡ

Benefits-Fashion Show ─ sponsors, cooperators→commercial potential

Loyal Costumers Having Target market

Weakness

The high price of the Dior’s perfume. The high cost of hiring a professional

personal Perfumer.

Threat

Illegal version of perfumes Economic depression Limitation of consumer group Restriction of consumer market

Conlusion

S>W T>ODior should take stability strategy

Thanks for your listening

Present by Anna Alice Vivian Chloe Cindy

PPT by Lulu