perilkon ppt bab 16
TRANSCRIPT
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L/O/G/O
PERILAKU KONSUMENBAB 16
PROSES PENGAMBILAN KEPUTUSAN KONSUMEN : PENGENALAN KEBUTUHAN, PENCARIAN INFORMASI, DAN EVALUASI
ALTERNATIF
PERILAKU KONSUMENBAB 16
PROSES PENGAMBILAN KEPUTUSAN KONSUMEN : PENGENALAN KEBUTUHAN, PENCARIAN INFORMASI, DAN EVALUASI
ALTERNATIF
Diani Olyvia Sari (I14100123)
INSTITUT PERTANIAN BOGORBOGOR
2012
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OUTLINEOUTLINE
1
3
2 Pencarian Informasi
Evaluasi Alternatif
Pengambilan Keputusan
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EMPAT PERSPEKTIF DARI MODEL MANUSIA (Schiffman dan Kanuk) EMPAT PERSPEKTIF DARI MODEL MANUSIA (Schiffman dan Kanuk)
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LANGKAH-LANGKAHKEPUTUSAN
KONSUMEN
LANGKAH-LANGKAHKEPUTUSAN
KONSUMEN
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Katagori Merek yang diingat dari memori saat pencarian internal.Sumber : Mowen dan Minor, 1998 FIGURE 11.7 hal.362
Katagori Merek yang diingat dari memori saat pencarian internal.Sumber : Mowen dan Minor, 1998 FIGURE 11.7 hal.362
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FAKTOR-FAKTOR YANG MEMPENGARUHI PENCARIAN INFORMASI
FAKTOR-FAKTOR YANG MEMPENGARUHI PENCARIAN INFORMASI
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3 FAKTOR PENENTU PROSES PENCARIAN INPORMASI 3 FAKTOR PENENTU PROSES PENCARIAN INPORMASI
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Lanjutan Langkah-Langkah Keputusan KonsumenLanjutan Langkah-Langkah Keputusan Konsumen
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Proses evaluasi alternatif mengikuti :
- Model pengambilan keputusan
- Model eksperiental
- Model perilaku
Proses evaluasi alternatif:
1.Pembentukan kepercayaan
2.Pembentukan sikap
3.Keinginan berperilaku
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Kriteria EvaluasiKriteria Evaluasi
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1. Harga
adalah atribut produk atau jasa yang paling sering digunakan oleh sebagian besar konsumen untuk mengevaluasi produk
2. Merek
adalah simbol dan indikator kualitas dari sebuah produk.
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3. Asal Negara
Konsumen Indonesia terkenal sebagai konsumen yang lebih menyukai produk impor.
Produk impor dianggap lebih berkualitas.
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Menentukan Alternatif PilihanMenentukan Alternatif Pilihan
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MENENTUKAN PILIHAN PRODUK
MENENTUKAN PILIHAN PRODUK
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L/O/G/O
Terima KasihTerima Kasih