perjalanan seribu langkah dimulai dari langkah langka ... · marketing 1.0 product-centric...
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“Perjalanan Seribu Langkah Dimulai Dari
Langkah – Langka Kecil, Mulailah dengan
Kesunggguhan dan Hargailah Proses”
= Petuah Kuno Tionghoa =
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Marketing 1.0 Marketing 2.0 Marketing 3.0
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Marketing 1.0Product - Centric
Marketing 2.0
Consumer - Oriented
Marketing 3.0
Values - Driven
BUSINESS MODEL
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DAYA TARIK PRODUK PRODUK KOMODITAS PRODUK BERNILAI TAMBAH
SEGMEN YANG HANDAL TIDAK TERIDENTIFIKASI TERIDENTIFIKASI
STRATEGI HARGA PRICE QUALITYCOST LEADER
STRATEGI MEREK VALUE BRANDAWARENESS
TIDAK FOKUS PD BRAND
JALUR DISTRIBUSISELEKTIF &EKSEKUTIF
INTENSIF
CONSUMER CARE DEKAT & AKRABKURANGTERIDEKTIFIKASI
NILAI +PRODUK
M U H D I K U R N I A N T O . C O M
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APA HAL YANG TERPENTING
MEMBANGUN BISNIS??
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RENTAL CAR KURSUS STIR GO CAR /UBER