personal branding via social media
DESCRIPTION
Donderdag 23 januari was de eerste Café Plus van Assistant Plus in Antwerpen. Bedankt voor jullie enthousiaste aanwezigheid. Hier vinden jullie de slides, zoals beloofd!TRANSCRIPT
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Anke Van OosterhoutE-Commerce & Conversation Manager
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Personal branding in een digitale wereld.
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Het internet vandaag
25%
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Het internet vandaag in België
67,3%
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Waarom zou ik mij ‘personal branden’ op SM?
HR
Marketing
P.A.
Sales
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Jouw ‘personal brand’
Ontdekken
Ontwikkelen
Overbrengen
Onderhouden
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Personal branding
“Mensen kopen geen producten, mensen kopen
dromen van iemand die ze vertrouwen”
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Personal branding
Wanneer wordt ‘personal branding’
arrogant’?
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Wat is Social Media?
netwerking
video
muziek
kennis
foto
games
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• 200 miljoen leden• Over 200 landen• Elke minuut een nieuw lid• Gemiddelde leeftijd 41
jaar
WERELDWIJD• 1,4 miljoen leden
BELGIË
13%
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De kracht van je netwerk zit in de 2e graad
In 5 stappen heb je al meer mensen bereikt dan er op de planeet rondlopen...
Een simpele berekening leert ons:
250 * 125 = 31 250 * 15 625 = 488 281 250 ...enz
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LinkedIn - Home
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LinkedIn - Profile
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Profile Picture
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LinkedIn - Profile
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LinkedIn - Recommendations
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LinkedIn - Endorsements
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LinkedIn - Network
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LinkedIn – Job search
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LinkedIn – Companies
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LinkedIn – Groups
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LinkedIn – Pulse
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LinkedIn – Pulse
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Twitter - Settings
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Twitter - Connect
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Twitter - Discover
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Twitter - Me
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Pinterest Assistant Plus
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Facebook Assistant Plus
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Facebook Secretary Plus
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Social Media: Do’s & Don’ts
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10 Do’s and don’ts on social media
✓ Do Create an Online Presence
✓ Do Be Consistent
✗ Don't Get Fired
✓ Do Google Your Name and Check What's Online
✓ Do Be Careful What You Tweet
✗ Don't Forget Your Facebook Privacy Settings
✓ Do Network Before You Need To
✓ Do Give to Get
✗ Don't Connect With Everyone
✗ Don't Spend Time Online on Your Boss's Dime
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Anke Van OosterhoutE-Commerce & Conversation Manager