personas 2009

Project managerAt client site, behind firewall, forgo8en RSA fob, feels disconnectedMay be distributed & large teamLives in project Mingle, client calendar and email

Ask quesDons

Collaborate on documents

Timesheets

Book travel

Share informaDon with client/ 3rd party

Complete reviews

Find stuff to help run project

Get equipment

Instant messaging

Onboard new team members

Project planning and tracking

Share innovaDve ideas & knowledge

Feel connected, part of TW community

Email, calendars & to do lists

Work across Dme zones Who is doing what?

MulDple stakeholders with mulDple requirements

Developer on Client ProjectAt client site, behind firewallLives in IDE, project Mingle, Google and personal blog (WordPress), Dev Forums

Request soVware

Request hardware

A8end conference

Ask and answer quesDons

New hire orientaDon

Build and publish code

Build reputaDon in TW

Set up/ a8end geek nites

Connect to TWers with same interests


Developer for TW appsMaybe at client site, behind firewall, maybe in OfficeLives in IDE, project Mingle, Google and personal blog (WordPress), Dev Forums

Request soVware

Request hardware

Ask and answer quesDons

Collaborate on IOS

Build and publish code

Build reputaDon in TW



Business ConsultantMulDple projectsLives in PowerPoint, excel, email

Work on the train

Access to training

Access to analyst reports

Access to document templates

Share new tools & methods

Share large documents w/ client



SalesOn the road, disconnectedLives in Salesforce, calendar and email

Proposal wriDng

Locate experts

Ask quesDons

Find case studies

“what have we done before…”

Manage contacts

Margin & revenue calculaDons

Book room in office


MarkeDngIn office, at eventLives in Salesforce, inDesign, Office

Case study workflow

CulDvate Thought Leadership

Campaign management

Share creaDve docs with agency

Event management

Whitepapers


Manage Collateral Repository

Client principalIn office, at client siteLives in email, calendar

Track account profitability

Manage contacts

Invoicing

Pull team together

Team events

Alerts on company acDvity (Google / twi8er)

Industry news

Client research


GMT DudeIn office, at client site, on the roadLives in excel, salesforce, email, calendar

Review reports What is the health of TW projects?

What are TWers saying?

Broadcast announcement

GMT Dude AssistantAt homeLives in email, calendar

Access his calendar & email Manage his life Where is he?


Drive Change

RMIn officeLives in BB/ Jigsaw, salesforce, email, calendar, physical RM wall

What is availability of people?

Share project info with ‘prospects’Who does what? Manage career

development

What do people prefer to do?

What projects are in pipeline?


RecruitmentIn officeLives in notes database, email, calendar

Track and Manage recruitment process

New hire orientaDon Manage documents


People personIn officeLives in notes database, email, calendar

Policies and procedures Salary reviews Run review process Who is where?

CRUD TWers Benefits management

Holiday management

Sponsorship management


Need to connect with Global People

Team

ISIn officeLives in notes database, email, calendar

Ticket management How‐tos


Other opsIn officeLives in notes database, office, email, calendar

Collaborate on documents …


ClientOn client siteLives in their own world. Outlook, email size restricDons

Access large TW files and docs

View account dashboard(?)

Access prototypes and PoCs


personas 2009

Technology