personas and scenarios

6
Rohan Rajput Sex Male Age 21 Years Location Ann Arbor Occupation Graduate Student Education Master’s in Information Sciences Familiarity with Technology High “I think that working hard is as important as socializing. Its always good to strike a balance” Needs A way to connect with people of similar interests. A way of keeping himself updated on current events in his city Goals Should be easily accessible through any platform. Accurately provide him with suitable information. Coming from New Delhi, India, Rohan holds a bachelors in computer science degree from the IIT New Delhi. He dreams of making it big one day as a user experience designer and currently studies Human Computer Interaction at the University of Michigan. Socially, Rohan is neither active nor passive and prefers the company of friends. He likes to cooks and sing and feels he is ready to take head on the challenges of living alone away from home for the first time.

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Rohan Rajput

Sex Male

Age 21 Years

Location Ann Arbor

Occupation Graduate Student

Education Master’s in Information Sciences

Familiarity with Technology

High

“I think that working hard is as important as socializing. Its always good to strike a balance”

Needs● A way to connect with people of similar

interests.● A way of keeping himself updated on current

events in his city

Goals● Should be easily accessible through any platform.● Accurately provide him with suitable information.

Coming from New Delhi, India, Rohan holds a bachelors in computer science

degree from the IIT New Delhi. He dreams of making it big one day as a user

experience designer and currently studies Human Computer Interaction at the

University of Michigan. Socially, Rohan is neither active nor passive and prefers the company of friends. He likes to cooks and sing and feels he is ready to take head on the challenges of living alone away from

home for the first time.

Suzy Xiao

Sex Female

Age 26 Years

Location Ann Arbor

Occupation Lab Tech - UMHS

Education MS in Pharmacology

Familiarity with Technology

Medium

“I wish there was an easier way I could get to know my community”

Needs● An easier way of getting to know the people in

her community.● A easier way of finding stuff that is interests her

and her neighbours.

Goals● Should be highly user friendly .● Information about her community needs to be

always up to date.● Provide information about interesting events.

Suzy came to the Ann Arbor four years ago from Beijing to pursue her masters. She

wants to someday work for big companies like Ranbaxy, Johnson & Johnson, etc. She is very fond of playing her violin.

Having recently moved in to a new place, Suzy has been able to properly fit in. Due

to her busy schedule, she isn’t able to properly socialize with her neighbours.

Moreover she feels that finding things that interests her neighbours and herself is a

time consuming task and will eat away from her busy schedule

Maddie Jones

Sex Female

Age 18 Years

Location Ann Arbor

Occupation Student

Education Bachelors in International Markets

Familiarity with Technology

Low

“I like to spend time with my friends, the more the merrier, by exploring new places”

Needs● An easy way of sharing her interests with other

people.● A way of communicating events/things of

interest with people who are near her.

Goals● Should be visually appealing and easy to use.● Should be able to provide a way of collaborating

with friends.

Maddie, was born and brought up in Santa Barbara,California. She has recently

moved to Ann Arbor in hopes of pursuing her bachelors degree. Maddie like to go

out with her friends and try out new places. She is socially very active and likes to

share pictures and information about the places she visits. She wants to be able to

share information with her friends in such a way that they may be able to join her, if

they are nearby.