pesquisa nacional os 60+ e a internet
TRANSCRIPT
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A SeniorLab - Inteligência em mercado sênior, se dedica ao entendimento, pesquisa e estudo docomportamento da população 60+ sob a visão de consumo. Consumo de produtos, serviços emarcas. Se relacionar e vender, bem, para este público é diferente de se relacionar e vender para ageração X, Y e Z, foco de atenção atual do marketing.
Entendemos que a inclusão dos seniores na sociedade já aconteceu e se confirma neste momentoonde 13% da população 60+ responde por 20% do consumo de produtos e serviços no País. Vivemmais, vivem melhor e querem ser atendidos adequadamente sem serem fragilizados, sem seremsubestimados.
Em 2015 passaram pelas carteiras e contas bancárias dos 60+ R$ 634 bilhões em renda. Eles já estãoaí. Comprando, escolhendo, aprovando, reprovando e cheios de planos.
Bem vindos ao mundo do novo consumidor sênior!
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Depoimentos: As vantagens da Internet
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Depoimentos: As vantagens da Internet
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Depoimentos: As vantagens da Internet
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Depoimentos: Qual a maior desvantagem da Internet?
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Depoimentos: As vantagens da Internet
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Martin Daniel Henkel
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www.seniorlab.com.br
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