PHN BIT CONTENT V

CONTENT MARKETING

S giao thoa gia Content v Content marketing ln n ni m hu ht mi

ngi ang nh ng hai mng cng vic ny.

Bi vit ny Subiz s gip bn phn bit chng, v nu cng vic ca bn lin

quan n Content hay Marketing, hn ai ht, bn cn l ngi hiu thu o nht.

Khc bit gia Content v Content Marketing

http://www.dichvuonline.info/search/label/Content

u l khc bit gia ni dung v tip th ni dung?

c ca tng rt nhiu nhng him thy c mt chc danh gim c ni dung

trong mt cng ty bt k. Vai tr ny c phm vi hot ng rng v thm quyn

chc nng cho.

Cng vic ca mt gim c ni dung l thm nhp vo b phn nghin cu v

pht trin (R&D), b phn sn phm, nhn s, chm sc khch hng, thng tin

lin lc ni b V d nhin, cc t chc cng ln th s xa b chc danh ny

cng ln.

Trong khi , mt gim c tip th ni dung lun lm vic vi cc n v bn ngoi

tip th, pht trin tng, chin dch v ngun cm hng cho cc sng kin

ca mnh, mc tiu chin lc.

Tip th ni dung s c thit k v pht trin dnh cho mc ch tip th, ch

khng dnh cho vic pht trin, m rng cng ty. Ni dung s gii quyt cc phn

khc v/hoc cc c nhn trong cc giai on khc nhau ca phu mua hng. Cc

ni dung s gn kt vi doanh s bn hng, khch hng, sn phm, i tc, trin

lm thng mi v cc sng kin tp trung bn ngoi khc.

C hai loi ni dung phi ph hp, nht qun v m iu, cm xc, hnh nh, i

din thng hiu

Ranh gii gia ni dung v tip th ni dung

Video gii thiu sn phm; ti liu qung co sn phm; cc trang web, ti liu v

cc bn cp nht phn mm thng xuyn v nng cp; cc phn mm h tr

khch hng; bng c im sn phm l ni dung hay tip th ni dung? Tt c

u l ni dung.

Mt cu hi t ra l khi mt chin lc ni dung ang c thit lp th ni dung

nh th no v t u th ph hp vi tip th ni dung.

C phi chng ta to ra ni dung ? Hy kim tra m iu, cm xc c tun th

hng dn ca thng hiu khng, phn chia phm vi hot ng ca nhng

sng to v ni dung khng phi tip th.

C g pha trc?

iu g c th xut hin trong tng lai vi con ng s nghip ca cc chuyn

gia ni dung. Cc cng ty ang thu cc chuyn gia ni dung thng qua cc tng

phn cp. Bin tp vin v bin tp vin qun l gn nh ph bin ti hu ht cc

cng ty.

Tip th ni dung tuy chm nhng chc chn s c to ra trong b

phn marketing.

Con ng pht trin? Cc giai on nh cao s nghip l mt v tr gim c

ph hp. Ni dung s c ng cnh cc CEO, CMO, CTO, CIO, CRO v vai

tr lnh o cao cp khc?

N s khng xy ra sm, v cng s khng xy ra khp mi ni. N ch n

gin l khng thc t. Hi ng qun tr cng ty hu nh khng mc sai lm

nhng ch cho ai vo vai tr lnh o mi.

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Trong tng lai, cc cng ty s nhn ra ni dung khng ch l ht nhn ca tip

th m n cn l n v tin t chng ta lin h, tng tc, giao tip v l du

hiu chng ta bit mnh l ai v nhng g chng ta cn ng h.

Gim c ni dung c th s khng bao gi c mt khp ni. Nhng nu nng

lc ca bn p ng tt th nhiu kh nng s tr thnh mt v tr ln hn trong

vi nm ti.

Bi lin quan: [Infographic] 21 Quy lut mi ca Content Marketing

Subiz.com - Ngun: marketingland.com

http://www.dichvuonline.info/2015/03/infographic-21-quy-luat-moi-cua-content.html