phri presentation

7/31/2019 PHRI Presentation

1/10

2008Hotel Marketing in Central JavaBe a good

HOST

Treat YourGUEST

Properly

Build a HOMESweet Home

Ir. H. Heru Isnawan, MMKETUA BPD PHRI JAWA TENGAH


2/10

DIFFERENTIATION

BRAND

POSITIONING

Brand Integrity

3i Marketing Triangle

Being StrategyCore Tactic

Value Indicator

Positioning Differentiation - Brand


3/10

PositioningBeing Strategy

Differentia

tion

Core Tactic

Selling

Mar

keting Mix

Process

Nice Core Elements of Marketing

Explore

(mind share)

STRATEGY

(market share)

TACTIC

Engage

(mind share)

VALUE

Execute

CoordinatedCentral Java

Strategy

CustomizedLocal

Tactic

ConsistentGlobal

Value


4/10

HOTEL

Market Supply

SEMARANG OUTSIDE SEMARANGSTAR HOTEL STAR HOTEL

No. Classification Amount No. Classification Amount

1 5 Stars (Luxury) 4 1 5 Stars (Luxury) 1

2 4 Stars (First Class) 1 2 4 Stars (First Class) 6

3 3 Stars (Comfort) 4 3 3 Stars (Comfort) 12

4 2 Stars (Standard) 8 4 2 Stars (Standard) 13

5 1 Star (Tourist) 12 5 1 Star (Tourist) 31

Sub Total 29 Sub Total 63

NON STAR (MELATI) NON STAR (MELATI)1 Melati 3 15 1 Melati 3 108

2 Melati 2 12 2 Melati 2 230

3 Melati 1 28 3 Melati 1 431

Sub Total 55 Sub Total 769


5/10

HOTEL

TREND NUMBER OF ROOM

YEARROOM AVAILABLE

STAR NON STAR

2001 5.216 15.635

2002 5.279 15.818

2003 5.371 16.209

2004 5.449 16.874

2005 6.098 17.724

2006 6.181 18.055


6/10

0

2000000

4000000

6000000

8000000

10000000

12000000

14000000

16000000

18000000

20000000

Year 2002 2003 2004 2005 2006 2007

Tourist 14.744.000 16.001.260 17.457.776 15.759.444 15.314.118 16.064.510

1 2 3 4 5 6

THE VISIT OF TOURIST IN CENTRAL JAVA(DOMESTIC & FOREIGN)


7/10

Class. Hotel / Room Facilities Class. Hotel / Room Facilities

1 star

2 stars

3 stars

Single room / Double Room

Guest Reception Service

Breakfast

Bath / Toilet or Shower

Fax service

Deposit

Single room / double room

Breakfast buffet

Room have toilet / shower

Color Television

Beverage available

Single room / bed room

Room with toliet / swr/bath

Reception open 24 hours

Beverage in rooms

4 stars

5 stars

Color Television

Credit / debit cards accept.

Restaurant

Single rooms/double rooms

Room service 24 hours

Minibar 24 hours

Cosmetic mirror, hair dryer

Arm chair / couch

Laundry & ironing services

Lobby / Restaurant / Bar

Single Room / bed room

Suites

Reception open 24 hours

Wash basin, cosmetic articl

Safe deposit in room

Reception hall, rest., bar

HOTEL FACILITIES


8/10

CENTRAL JAVA TOURISM VALUE CHAINS

Food

Souvenirs

ConstructionAnd Building

Materials

Shopping

EntertainmentFinancialServices

PublicRelation &

Media

InternationalTransportation

Tour OperatorTour Agency

HOTELS

Restaurants

DomesticTransportation

Core activities

SuppliersServices Providers

Educational &Training Institute

GovernmentAgencies


9/10

MARKETING 2008

1. Familization Tour

Tour Writer Tour Operator Mass Media

2. Road Show

Jakarta

Surabaya Singapore Kuala Lumpur


10/10

Thank You

E-mail : [email protected] : http://hotelgrasia.blogspot.comWebsite : http://www.hotelgrasia.com
mailto:[email protected]://hotelgrasia.blogspot.com/http://hotelgrasia.blogspot.com/mailto:[email protected]

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