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    2008Hotel Marketing in Central JavaBe a good

    HOST

    Treat YourGUEST

    Properly

    Build a HOMESweet Home

    Ir. H. Heru Isnawan, MMKETUA BPD PHRI JAWA TENGAH

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    DIFFERENTIATION

    BRAND

    POSITIONING

    Brand Integrity

    3i Marketing Triangle

    Being StrategyCore Tactic

    Value Indicator

    Positioning Differentiation - Brand

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    PositioningBeing Strategy

    Differentia

    tion

    Core Tactic

    Selling

    Mar

    keting Mix

    Process

    Nice Core Elements of Marketing

    Explore

    (mind share)

    STRATEGY

    (market share)

    TACTIC

    Engage

    (mind share)

    VALUE

    Execute

    CoordinatedCentral Java

    Strategy

    CustomizedLocal

    Tactic

    ConsistentGlobal

    Value

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    HOTEL

    Market Supply

    SEMARANG OUTSIDE SEMARANGSTAR HOTEL STAR HOTEL

    No. Classification Amount No. Classification Amount

    1 5 Stars (Luxury) 4 1 5 Stars (Luxury) 1

    2 4 Stars (First Class) 1 2 4 Stars (First Class) 6

    3 3 Stars (Comfort) 4 3 3 Stars (Comfort) 12

    4 2 Stars (Standard) 8 4 2 Stars (Standard) 13

    5 1 Star (Tourist) 12 5 1 Star (Tourist) 31

    Sub Total 29 Sub Total 63

    NON STAR (MELATI) NON STAR (MELATI)1 Melati 3 15 1 Melati 3 108

    2 Melati 2 12 2 Melati 2 230

    3 Melati 1 28 3 Melati 1 431

    Sub Total 55 Sub Total 769

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    HOTEL

    TREND NUMBER OF ROOM

    YEARROOM AVAILABLE

    STAR NON STAR

    2001 5.216 15.635

    2002 5.279 15.818

    2003 5.371 16.209

    2004 5.449 16.874

    2005 6.098 17.724

    2006 6.181 18.055

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    0

    2000000

    4000000

    6000000

    8000000

    10000000

    12000000

    14000000

    16000000

    18000000

    20000000

    Year 2002 2003 2004 2005 2006 2007

    Tourist 14.744.000 16.001.260 17.457.776 15.759.444 15.314.118 16.064.510

    1 2 3 4 5 6

    THE VISIT OF TOURIST IN CENTRAL JAVA(DOMESTIC & FOREIGN)

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    Class. Hotel / Room Facilities Class. Hotel / Room Facilities

    1 star

    2 stars

    3 stars

    Single room / Double Room

    Guest Reception Service

    Breakfast

    Bath / Toilet or Shower

    Fax service

    Deposit

    Single room / double room

    Breakfast buffet

    Room have toilet / shower

    Color Television

    Beverage available

    Single room / bed room

    Room with toliet / swr/bath

    Reception open 24 hours

    Beverage in rooms

    4 stars

    5 stars

    Color Television

    Credit / debit cards accept.

    Restaurant

    Single rooms/double rooms

    Room service 24 hours

    Minibar 24 hours

    Cosmetic mirror, hair dryer

    Arm chair / couch

    Laundry & ironing services

    Lobby / Restaurant / Bar

    Single Room / bed room

    Suites

    Reception open 24 hours

    Wash basin, cosmetic articl

    Safe deposit in room

    Reception hall, rest., bar

    HOTEL FACILITIES

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    CENTRAL JAVA TOURISM VALUE CHAINS

    Food

    Souvenirs

    ConstructionAnd Building

    Materials

    Shopping

    EntertainmentFinancialServices

    PublicRelation &

    Media

    InternationalTransportation

    Tour OperatorTour Agency

    HOTELS

    Restaurants

    DomesticTransportation

    Core activities

    SuppliersServices Providers

    Educational &Training Institute

    GovernmentAgencies

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    MARKETING 2008

    1. Familization Tour

    Tour Writer Tour Operator Mass Media

    2. Road Show

    Jakarta

    Surabaya Singapore Kuala Lumpur

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    Thank You

    E-mail : [email protected] : http://hotelgrasia.blogspot.comWebsite : http://www.hotelgrasia.com

    mailto:[email protected]://hotelgrasia.blogspot.com/http://hotelgrasia.blogspot.com/mailto:[email protected]