PRESENTATION

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PAKISTAN INTERNATIONAL AIRLINESPAKISTAN INTERNATIONAL AIRLINES By:By:

MUHAMMAD MOEEN AKHTARMUHAMMAD MOEEN AKHTAR Exam No. 488Exam No. 488 BBA(HONORS)BBA(HONORS)

DBA GOMAL UNIVERSITY D.I.KHAN.DBA GOMAL UNIVERSITY D.I.KHAN.

INTRODUCTION

BACK GROUND OF STUDY

PURPOSE OF THE STUDY

SCOPE OF STUDY

METHODOLOGY OF STUDY

HISTORICAL BACKGROUND OF PIA

Birth of a Nation, Birth of an Airline Orient Airways Takes to the Skies A New National Flag Carrier for Pakistan PIA’s First International Service New Planes, New Directions, New

ManagementHistoric Firsts and Unbroken Records

The Pursuit of Excellence Through Technology and Quality Control

Ushering In a New Era of Growth and Development

HISTORIC ACHIEVEMENTS OF PIA

Corporate VisionCorporate VisionTo be a World Class Airline exceeding To be a World Class Airline exceeding

Customer Expectations through Customer Expectations through Dedicated Employees Committed to Dedicated Employees Committed to

Excellence.Excellence.

Corporate MissionCorporate MissionEmployee teams will contribute towards Employee teams will contribute towards making PIA a global airline of choice:making PIA a global airline of choice:Offering quality customer services and Offering quality customer services and innovative productsinnovative productsParticipating in global alliancesParticipating in global alliancesUsing state-of-the-art technologiesUsing state-of-the-art technologiesEnsuring cost-effective measures in Ensuring cost-effective measures in procurement and operationsprocurement and operations

CorporateCorporate ValuesValues• Customer Expectations (Convenience, Care and Competitive tariff)

• Service (Personalized and Courteous)

• Innovation (Cherishing new ideas, translating into actions)

• Reliability (Loyalty and Consistency)

• Safety (Passengers, Employees, Environment and Health)

• Cohesiveness (Respect for individuals, Team Work and Effective __Communication)

• Integrity (Business Ethics, Accountability and Transparency)

Fleet

Type NumbersAirbus A310-300 10ATR 42-500 7Boeing 737-300 6Boeing 747-200 2Boeing 747-300 6Boeing 777-200ER 4Boeing 777-200LR 2Boeing 777-300ER 3Total 40

CURRENT FLEET OF PIAC

ORGANIZATIONAL STRUCTURE OF PIA CHAIRMAN

PIAC

SA to Chairman Secretary PIAC

Managing Director

Director Precision Engineering

Director Coordination/ SA to MD

Chief Operating Officer

Director Flight ServicesDirector Network & Route Planning

Director Flight Operation’s

Director Airport Services

Director

Administration

Director Cargo Sale & Service

Director Marketing

Director Finance

Director Engineering

ORGANIZATION STRUCTURE – PIAC ISLAMABAD OFFICE

Ticket Officer Manager

AdminOfficer

DISTRICT MANAGER

Passenger Sales Manager

Finance Manager

Public Relation Manager

Manager Tours Promotion

Cargo Sales Manager

DOMESTIC NETWORK OF PIAC

INTERNATIONAL NETWORK OF PIAC

DEPARTMENTS OF PIAC Network & Route Planning Administration Finance Marketing Engineering Flight Operations Airport Services Cargo Sales & Services Precision Engineering Complex Flight Services Coordination

FINANCE DEPARTMENT OF

PIAC Planning

Budgets

Controlling

Department of Finance

PIAC Islamabad Revenue

• Cash Sales

• Credit Card Sales

• Sales to Defence Personal against voucher

• Incentive Ticket to different Client and Agents

• Staff Rebate Tickets.

Agency Sales

General Sales Agents

Passenger sales Agent

IATA Agent

Refund Unit

Accounting Unit

Sales Unit

Disbursement Unit

TYPES OF REPORTS Report No 1 (R1) Counter Pax Sale Report No 2 (R2) Counter Cargo Sale Report No 3 (R3) Other Station Cargo Sale Report No 4 (R4) Miscellaneous Receipts Report No 5 (R5) Credit for Embassy & Customers Report No 6 (R6) Refund Report No 7 (R7) Due Payments Report No 8 (R8) Sales on Credit Report No 9 (R9) Programmed Reports Transferred

into R-9, from R-1, R-2 Report No 10 (R10) Agent’s Reports

Revenue Composition

Revenue Composition

Cargo 8%

Others 5%

Passangers 87%

Operating Expenses Composition

4%2%4%

10%

40%

16%

7%

7%

10% 0%0%

PassengerServicesDistribution andAdvertisementFlight EquipmentRentalsOthers

Aircraft Fuel

Salaries andWagesAmortization andDepreciationMaintenance

Aeronauticall/handling

HUMAN RESORUCE MANAGEMENT AT PIAC ISLAMABAD/RAWALPINDI

My experience and Observation at PIA Rawalpindi

Administration Department in PIA Administration Department At Rawalpindi

Station Office Procedures Manager Administration Recruitment and Selection Other Human Resource Management functions The PIA training centre

Latest Products by PIA Boeing -777 Operating to Middle East! Flight Barcelona! Linking Abu Dhabi and Rahim yar Khan! Flights from D.I.Khan to Peshawar and Islamabad! Earlier buy cheaper fly ! Bradford- Islamabad Non Stop! Pak & Glasgow! Flight from Multan and D.G.Khan to Dubai! Lowest Business Class Fare Pakistan Dubai! Connecting Multan and Quetta, Islamabad with

Chitral and Nawabshah with Hyderabad! Promoting Web Ticketing and SMS booking,

Ticketing delivery at Door step!

SWOT Analysis-Internal Factor Strengths

Status of Being Flag CarrierStatus of Being Flag Carrier Network Presence all aroundNetwork Presence all aroundAutomated System Automated System Superior Operating Structure Superior Operating Structure Hub airport at Karachi Hub airport at Karachi

WeaknessOver StaffingOver StaffingCharging of Higher fare as Charging of Higher fare as

compared to Competitor compared to Competitor Lack of Marketing ActivitiesLack of Marketing ActivitiesOld Aging Fleet Old Aging Fleet

SWOT Analysis-External Factor OpportunitiesHuge Potential Market for Middle Huge Potential Market for Middle

East and Europe! East and Europe! Demand for low cost airlinesDemand for low cost airlinesShifting customer needs Shifting customer needs Good Market for Growth in Web Good Market for Growth in Web

reservation and Mobile reservation reservation and Mobile reservation Threats

Law and Order Situation in the Law and Order Situation in the country country

Grounding of PlanesGrounding of PlanesCompetitors at Domestic and Competitors at Domestic and

International RoutesInternational RoutesFluctuating Oil PricesFluctuating Oil Prices

PROBLEMS AND SUGGESTIONS AB0UT

PIAC

Transparent policy for recruitmentMarketing policiesUp Gradation of fleetOverstaffing in PIACPolicies to over come losses New Products for Market, IT experts

needed

WE WILL RISE AGAIN!!!

THANKS