pinterest slides

Digital Marketer -‐ DigitalMarketer.com

Presented By

Kate Buck Jr. Social Media Manager Founder: Let’s Get Social Follow Kate on Twi@er @katebuckjr


What Is Pinterest?


!   Virtual Scrapbook

!   Content curaGon site

!   Bookmarking site !   Social networking site

!   All in one!

Why should I care about Pinterest?


!   #3 most popular social network in the US – behind only Facebook (#1) and Twi@er (#2)

!   Pinterest refers (according to Shareaholic) more traffic than LinkedIn + YouTube + Google+ = COMBINED

Why should I care about Pinterest?


Current Site Stats:

Note: Pinterest is sGll an invite only

site, so you will need to request an invite here:

[email protected]


Our Goal For You: To create a unique Pinterest profile that helps you find new customers,

drive traffic & boost your biz!


Best Prac<ces: Pinterest

What Is Pinterest? •  Sedng up your Pinterest account •  Tools to make managing your account easy •  Using Pinterest for Business

The Visual Revolu5on of the Social Web Facebook and Pinterest: Love or Hate Rela5onship? •  Key differences between markeGng on Pinterest vs.

Facebook Q&A


Pinterest: SeAng Up Your Profile


Pinterest: Your Profile Page


Pinterest: Home


Pinterest: Single Pin


Pinterest: Ways to Pin


!   Upload from your computer

! Bookmarklet in your browser !   Mobile App

!   From any URL on the web

Pinterest: Ways to Share


!   Re-‐Pin a pin to one of your boards !   Over 80% of all pins are re-‐pins!

!   Share on Facebook or Twi@er !   98% of all pins have been shared on Facebook

!   Send via Email

!   Embed the pin on your site

!   How to know if you’ve been pinned:

hMp://pinterest.com/source/YourWebsite.com/

Pinterest: Following


!   Like Twi@er, you can follow anyone

!   Not “friends” relaGonship – so they don’t have to follow you back

!   You can follow parGcular boards a user has

created, you don’t have to follow all of their boards

!   You’ll noGce a discrepancy between boards follows and people follows on both your account and others

Pinterest: What are people sharing?


!   Pictures !   Bookmarks !   Recipes !   MoGvaGonal quotes !   Home décor ideas !   Places to visit !   Wedding inspiraGon !   Crap projects !   Books !   Magazine Covers !   Movies !   Gips ! Infographics !   Apps & Home Screens !   VIDEO

!   Style !   Clothes !   Shoes !   Accessories !   Humor !   InspiraGon !   Causes !   Links to their

social sites !   Porqolios !   Screen caps of

tesGmonials & social proof

Pinterest: What are people sharing?


Pinterest: Brands


Pinterest: Brands – Who?


!   Online Retailers !   Offline Retailers !   News outlets !   Sports teams !   Airlines !   Clothing brands !   Hotels !   Car manufacturers !   Television Networks !   Cosme<cs companies !   Interior Designers !   Wedding planners !   Related product

providers !   Restaurants !   Non-‐Profits

!   Bloggers !   Digital Agencies !   Tourism & Des<na<ons !   Universi<es !   Electronics

manufacturer !   SoXware developers

Pinterest: And Facebook


Facebook Sedngs Auto publish your Pinterest content to Timeline

Pinterest: Add a Tab to Your Fan Page


!   See your Facebook Page content in Pinterest format h@p://apps.facebook.com/pinvolve

!   Add your Pinterest account to your Fan Page h@p://woobox.com/pinterest h@p://tabfusion.com/

Pinterest: Video


!   Pin video from YouTube & Vimeo

!   Video is filtered to it’s own page for easy viewing: h@p://pinterest.com/videos/

!   Videos play on Pinterest & link back to the video source

! Chill.com – Pinterest for video

Pinterest: Contests


!   PersonalizaGon !   MulGple chances to win !   Fun & interacGve !   Easy Steps & clear InstrucGons

Basic contests: !   Encourage users to pin content from your site !   Encourage users to repin a pin

CreaGve Examples: !   Kotex – Sent custom goody bags to 50 influenGal pinners

h@p://www.youtube.com/watch?feature=player_embedded&v=UVCoM4ao2Tw

!   BMI’s lo@ery h@p://storify.com/therabbitagency/the-‐bmi-‐pinterest-‐lo@ery

!   Peugeot Puzzle compeGGon h@p://econsultancy.com/us/blog/9342-‐peugeot-‐uses-‐pinterest-‐to-‐launch-‐puzzle-‐compeGGon

Pinterest: Tools


Dashboards & AnalyGcs

h@p://pinterest.com/source/yoursite.com/ Google AnalyGcs

19 Tools for Pinterest Pros h@p://socialmediatoday.com/node/483747

Pinterest: On your site


!   Make an effort to add visually engaging content to your site & posts !   Photos !   Video ! Infographics !   InstrucGonal

!   Ensure that your content is opGmized & “pinnable” !   All images used on your site are linked to your site !   Have a keyword rich Gtle !   Keywords in alternaGve text

!   Add a “Follow Me on Pinterest” Icon to your other social icons !   h@p://pinterest.com/about/goodies/

!   Add a “Pin It” bu@on to your Pages & Posts ! Digg Digg for Wordpress

!   Add a Call-‐to-‐AcGon in your posts and YouTube videos to “Pin this!”

Pinterest: Why does it maMer?


!   The social web is becoming increasingly visual. THINK ABOUT IT:

Pinterest: the Visual Revolu<on


!   It’s not just photo – it’s video, too! !   Be Prepared !   Strong visual imagery & storytelling !   Graphic presence on web & social sites !   Image Strategy: Plan of a@ack on all the different plaqorms !   Who on your team is visually inclined?

!   Things to consider: !   Logo, Corporate idenGty !   Typography !   Icons !   Photography !   Storytelling

!   Strategy !   Engagement -‐> Site Visitor -‐> Prospect -‐> Customer

Pinterest: Resources, oh my!


!   Pinterest account dedicated to nothing other than Pinterest! h@p://pinterest.com/pinterestbiz/

!   43 ways to build your Pinterest presence h@p://www.socialable.co.uk/pinterest-‐43-‐ways-‐to-‐build-‐your-‐presence/

!   103 Resources for becoming a Pinterest expert h@ps://provenstratgz.wordpress.com/2012/03/13/103-‐resources-‐for-‐becoming-‐a-‐pinterest-‐expert-‐social-‐media/

!   Brands on Pinterest h@p://pinterest.com/kellylieberman/brands-‐on-‐pinterest/

!   Pinterest knockoffsh@p://agbeat.com/real-‐estate-‐technology-‐new-‐media/33-‐pinterest-‐knockoffs-‐some-‐will-‐thrive-‐pinspire-‐will-‐fail/


Pinterest: Q&A

Presented By

Kate Buck Jr. Social Media Manager Founder: Let’s Get Social Follow Kate on Twi@er @katebuckjr
