pioneers festival 25 slides

25 slides fromPioneers Festival

André MarquetVienna, 30.10.2012@amarquet

850 entrepreneurs, 58 countries, 1 winner... and 1 halloween party!

Terça-feira, 6 de Novembro de 12

Pioneers Festival, Oct 30 - Nov 1, Vienna, Austria

850 entrepreneurs

58 countries

1 winner

Halloween party


What made Pioneers Festival a great event?


It’s about cool merchandising.


It was mostly about central Europe.

Portugal was the outlier from the West of

Europe.


No is a designer best friend and function always wins.Tom Hulme (IDEO)

In 2006, Terese Alstin started working on Hovding, the invisble bicycle helmet.


I think we should go to Mars!


Let’s use mobile technologies to get fit.Florian Gschwandtner (runtastic.com)

1...2...3...57!


Speaker’s Insights


You can predict the future.

• Usable Access is Key (10)

• Social Networking Takes Off (10/10)

• All media becomes digital (9/10)

• Intelligent Assistants (ML) (8/10)

• Public & Private Content (8/10)

In 2004, Adam CheyerSiri Creator, made 10 predictions about the web in 8 years. He got 5 right and 5 wrong.


Sometimes you can’t.

• Structure: Disconnected towards to Semantically Organized (5/10)

• Customized Products (5/10)

• Unstructured: Editor towards Collaborative; (4/10)

• Unstructured & Structured will Merge; (4/10)

• Applications are transformed (3/10)


Predictions for the next five years.

• Speech recognition finally works

• Collaborative coding

• Health care has intelligence breakthroughs

• Augmented reality goes mainstream (think Google glasses)

• Dynamic knowledge repositores


Dave McLure lessons

• There are six languages that you should take care on the web: English, Mandarin, Spanish, Arabic, Hindi and Portuguese.

• Look at the top spenders’ markets;

• Localize requires natives speakers.

• There are reasons to stay local though: you don’t speak English, your local market is 50M+ people, you have great living situation (family, kids, etc)


Mike Butcher

Negative Aspects of Europe:

• Small consumer markets

• Outsourcing slows down dev

• Customers less “hip to the new”

• Startups are underfunded

• Less capital=cautious investors

• Ecosystem still early

• Revenue focus slows growth

• No IPO exits (right now)

• Need a new generation to arrive.


Mike Butcher

Positive (+) Aspects of Europe:

• Test something in a smaller market

• Cheaper to hire vs the Valley?

• Closer to costumers

• Ads/ fashion/ music/ CULTURE!

• International! 66 langs.

• It’s generating its ecosystem

• Revenue focus vs craziness

CULTURE!


Colette Ballou

Public Relations Management for Startups

• First things first, a good Press Release starts by:

• The location and date

• Paragraph one:

• What the company does;

• What are they annoucing;

• EXTRA-TIPS:

• Email key press only;

• Copy-Paste text of the PR into email body.

DON’T GET ROASTED BY THE MEDIA


TOP 10 - Great Things on Pioneers


Free BeerPowered by Pioneers Pint (really great lager by the way)


Great CateringAll you can drink café powered by Nespresso. Brilliant!


The Games RoomA great way to relax with friends.


International Connections.Pioneers created an European Network of Ambassadors to promote it!


Meeting friends from all over Europe.Vienna is at the core of Europe = more friends


The VenueHofburg Palace and the House of Industry are simply outsanding venues.


Great SpeakersAnd great moderators.


Everything was properly signedSo you don’t get lost


ChampagneOnly for the winner though


Halloween Party Words for what! See you next year


pioneers festival 25 slides

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