PowerPoint Presentation

PITCH DECK DESIGN

Dr. Evi Dekoulou / Dr. Nicholas Nicoli

WHAT IS A PITCH DECK?Presenting a startup idea to investors to secure funds for its creation

TYPES OF PITCHESThe short version and the shorter versionPitches usually last anywhere between 30 - 60 seconds (the elevator pitch) to 10 minutes.

Most commonly pitches last 3-6 minutes.

Who do you pitch to?

MOST IMPORTANT THING TO REMEMBERTHE TOUGHER AN INVESTOR IS DURING YOUR PITCH THE BETTER IT IS FOR YOU!TYPES OF PITCHES

Elevator pitch

TYPES OF PITCHES

THE TEAMTHE PROBLEMTHE SOLUTIONTHE TARGET GROUPTHE BUSINESS MODELTHE MILESTONESTHE NEEDSTHE ABILITY TO ANSWER QUESTIONS

WHAT TO INCLUDE IN A PITCH DECK

YOUR TEAMPROFILE OF TEAM:Entrepreneurial mindsetDiversewith common visionFearlessOpen-minded (all founders and co-founders)WHAT TO INCLUDE IN A PITCH DECK

THE PROBLEM / NICHE Make it personal, give it a story

WHAT TO INCLUDE IN A PITCH DECK

THE SOLUTION / THE COMPETITIVE ADVANTAGEso, because of this problem, we want to create

What kind of competition exists?

Ask yourselves, does it do it better than what is already out there?WHAT TO INCLUDE IN A PITCH DECK

WHAT TO INCLUDE IN A PITCH DECK

THE TARGET GROUPWho is it for?Why do they need it?What are their lifestyle habits?What is the potential market size?

WHAT TO INCLUDE IN A PITCH DECK

THE BUSINESS MODELScalableRepeatableProfitable WHAT TO INCLUDE IN A PITCH DECK

THE MILESTONESWhat have you done thus far?What are the next stepsWhat are your projections?

WHAT TO INCLUDE IN A PITCH DECK

THE NEEDSWhat are you asking for?

WHAT TO INCLUDE IN A PITCH DECK

QUESTIONSAnswer honestlyShare the burden with the teamPrepare with Q&AsDont be naveWHAT TO INCLUDE IN A PITCH DECK

Lesson #1: Do Bring Your PassionIf you are not excited at your business, no one else will be

Lesson #2:Dont Pitch Like a GirlDont use soft language and phrases such as One day wed like to, We hope to, We think it may be possibleBe confident, use action-phrases like We are, Were making it happen by

Lesson #3: Do Know Your AudienceWho are you pitching your business to? Investors? Media? Employees? Partners? Customers? Make your pitch relevant to your audience

Lesson #4: Do Boast About your Dream TeamInvestors are not just showing a commitment to your ideaThey are investing in you and your people

Lesson #5: Be Prepared to Answer Questions

Lesson #6:Be Willing To ListenIts not uncommon for investors to offer ideas and suggestions during a pitch

Lesson #7: Do Acknowledge The RisksTheres an inherit risk when investing in a startup, and investors want to know they will receive a return on their fundsTurning a blind eye to the potential risks send investors heading in the opposite direction

Lesson #8:Dont read your speech or stare at the screenMake eye contact & pay attention to your body language

Lesson #9:Dont ramble! Keep your pitch short, simple & specific

Lesson #10: Use limited technical jargon