1. DIGITAL VIDEO

2. ! 3. ! , 4. 5. , , , 6. , , , DIGITAL VIDEO 7. 4 + 999 + 100 + 1 500 8. 4 + 999 + 100 + 1 500 , 9. , 10. 40% (+25% vs. YA) YouTube 38% (+35% vs. YA) 11. 2014 , , :- - BAD GOOD ! , , 12. OWNED BY Facebook Viddy Twitter CoubLAUNCH DATE Video launch Aug13 Apr11 Jun12Site Apr12App Dec13# OF DOWNLOADS/USERS150M global9M RU40M 40MSite 5,1M (w/o embeds)Site with embeds 45.8MApp 320K uploadsVIDEO LENGTH 15 sec. 15 sec. 6 sec. loop 10 sec. loopCONNECTS WITH FB, VK, TW FB, YT, TW TW, FB FB, YT, TW, VK MOBILE APP.,BOOM 2013 13. ? :Engaging 14. ? :Engaging 15. ? :EngagingEducational 16. ? :EngagingEducational 17. ? :EngagingEducationalContests/ social events 18. ? :EngagingEducationalContests/ social events 19. ? :EngagingEducationalContests/ social eventsBranded UGC 20. ? :EngagingEducationalContests/ social eventsBranded UGC 21. How should we use that kind of tools in our market? o As video mobile apps (except Instagram with 9 MM) inRussia are still not sizable, effective way to use videomicrocontent it is as a part of existing content/socialstrategies;o Dont hesitate to hire local influencers to create and/orspread the content;o Involve users into video creation: provide themopportunity to create video answers to branded ads oreven their own version of TV spot;o Be creative: standard TV ads will not work here: usehumor, drama or hypnotize plot. 22. MAKE NEW, MAKE TREND / alex.alexandrovna / shukamos !