Platform War In MWC 2013

2013. 3. 27. mobizen

Platform

Before iPhone..?

Telco Had Platform

The Choice Was Android

Others2%

Win Phone3%

Symbian3%

BlackBerry5%

iOS19%

Android69%

Smartphone OS Market Share

- Source : IDC

Fragmentation

0%

25%

50%

75%

100%

iOS Amazone Google Play

23%

89%

100%

Store 이용자당 매출 비교

- Source : Flurry

Google’s X Phone

They Need The Spare

Where Is User?

Firefox OS Ubuntu Touch Tizen

Two Questions

#1. Will They Succeed?

#2. Why Web OS?

Who Needs Them?

End UserPlatformProvier

OEMVendor

Telco

사용자들의 스마트폰 선택 요인

네트워크 품질

OS

전체 요금

데이터 요금

사용가능한 앱

단말 가격

통신사 브랜드

단말 브랜드

0 3 6 9

7.5

7.5

7.7

7.8

7.9

8.0

8.2

8.4

- Source : comScore

개발자들이 관심있는 플랫폼

- Source : Developer Economics 2013

0%

10%

20%

30%

40%

50%

Win Phone iOS Android Facebook BlackBerry HTML QT

9%

15%15%

23%22%

27%

47%

Emerging Market

0

200

400

600

800

iOS Android HTML

800

4510

개발자 생태계

0

200

400

600

800

iOS Android HTML

800

4510

개발자 생태계

............ So?

Others14%

Android21%

iOS65%

Global Mobile Traffic Share By OS

- Source : TenFingerCrunch

Market Share Numbers Don't Matter

Web

vs.

Platform Base On Web Technology

‘I Can, Too’ Is Not Enough

Mobile Web Server

https://www.youtube.com/watch?v=Kyjp510DHnE

Standard Is Slower Than Innovation

They Don’t Like Google

They Don’t Like Google

They Don’t Hate Android

&

http://www.mobizen.pe.kr@mobizenpekr

Thanks For Listening.