Platform +1Platform +1Universal Demand Side Platform Universal Demand Side Platform

[ + ] Make every interaction count

Who we are

[x+1]’s mission is to help the best companies in the world achieve customer‐relevant, data driven marketing.g

We  provide an audience targeting platform, tools and services that enable marketersandagenciestooptimizeacrossmultipledigitalchannelsmarketers and agencies to optimize across multiple digital channels. 

© [x+1] 2010, Proprietary and Confidential2

[x+1] Product Suite

Platform +1 is the only end‐to‐end digital marketing platform for optimizing multiple channels at scale

MEDIA+1 SITE+1LANDINGPAGE+1

PLATFORM+1

MEDIA+1 SITE +1LANDING PAGE +1

Real‐Time Bidding Platform 

Personalizes websites based on 

Dynamically assembles

(RTB) that Targets audiences 

for agencies and ad ertisers

Individual users’ characteristicsand behaviors

landing pages for maximizing

relevance after the click

© [x+1] 2010, Proprietary and Confidential3

advertisers  click

Benefits & Features

Choose your brand environmentPlatform+1 offers multiple options to control where your ads are shown and not shown using site inclusion 

Unify your digital marketing campaignsManage shared audience segments across all of your digital marketing programs in a user‐friendly 

and exclusion, leading ad verification vendors and semantic content filtering.

Access and import audiences and dataLeverage [x+1]’s Predictive Optimization

interface.

Act on insights in real timeRespond in real‐time to campaign and customerinsights to innovate your marketing strategy Leverage [x+1] s Predictive Optimization

Engine (POE™) continually finds and refinesaudience profiles using customer and third‐party data.

Find audiences across the entire internetI d il bl l i biddi

insights to innovate your marketing strategy.

Bring value to every customer interactionSynchronize inbound and outbound communications to deliverl i d i ROI l i l Integrate and access every available real‐time bidding 

inventorysources.

Drive and measure offline transactions

relevant messaging and increase ROI across multiple channels.

Information transparencyPlatform+1 offers 100% transparency into advanced 

CPG Connect powered by IRI will showyou how display ad impressions translate intoactual in‐store purchase behavior.

p yreporting ofcampaigns and inventory sources.

Get support from digital marketing experts

© [x+1] 2010, Proprietary and Confidential4

Get support from digital marketing experts[x+1]’s team provides training and support to maximize your usage

of the [x+1] Universal DSP.

The heart of the targeting platform…

MANY APPLICATIONS•Target your customers and prospectsFi d l k lik f i i i

POETM (P di ti O ti i ti E i ) id tifi

•Find look‐alikes for acquisition•Remarket to non‐buyers•Bid at the right price for each audience

POETM (Predictive Optimization Engine) identifies attributes correlated with positive responses to a marketer's advertising and uses this information to generate target audience profiles.

CUSTOM  ALGORITHMSThis is not a one‐size‐fits‐all solution.  The system selects the best of many statisticalsystem selects the best of many statistical methods; the best for your situation.

WHITE BOX TRANSPARENCYEverything about POE is transparent.  You can see the data and details of the models behind the scenes.

© [x+1] 2010, Proprietary and Confidential5

Unify your digital Marketing Campaigns

© [x+1] 2010, Proprietary and Confidential6

Bring relevancy to every customer interaction

© [x+1] 2010, Proprietary and Confidential7

Technology matters… to act on insights in real time

© [x+1] 2010, Proprietary and Confidential8

Transparency at every step

© [x+1] 2010, Proprietary and Confidential

Find Customers across the entire Internet

© [x+1] 2010, Proprietary and Confidential

Choose Your Brand Environment

© [x+1] 2010, Proprietary and Confidential11

Access and import audience and data

© [x+1] 2010, Proprietary and Confidential12

Fingertip control and easy access to reporting

10.0%

20.0%

1,000,000

1,500,000

2,000,000

-10.0%

0.0%

0

500,000

© [x+1] 2010, Proprietary and Confidential13

Open Data Bridge

Tools and POE Engine

-par

ty d

ata

third

-

• Bring your own data and third‐party data to leverage through [x+1] Platform

• As most data providers are new to the online space testing their accuracy and efficacy is critical [x+1] is set up to make this as easy as possible

© [x+1] 2010, Proprietary and Confidential

and efficacy is critical. [x+1] is set up to make this as easy as possible.

1414

Video Tutorials and Helpdesk Support

© [x+1] 2010, Proprietary and Confidential15

The [x+1] Team

• Billions of impressions served and thousands of campaigns managed has taught us that the expert people of [x+1], using g g p p p [ ], gthe best technology, can truly make a difference in achieving superior results.

• Our process includes:• Campaign and Solution teams functioning as one on each client.

• Our experts pass in‐depth training to become a certified [x+1] Platform Architect –also available to clients.

• Bestpractices ineffectiveforecastingcampaignresults andultimately• Best practices in effective forecasting campaign results, and ultimately P&L’s.

© [x+1] 2010, Proprietary and Confidential16

Contact Us NowContact Us NowContact Us NowContact Us NowF F f d tf d tFor a For a free demo accountfree demo account

Dave PolletDave Polletdpollet@xplusone.comdpollet@xplusone.com

(704) 560(704) 560--33103310

xplusone.com/platform.phpxplusone.com/platform.php