7/30/2019 playtex10-03

1/12

To strengthen its core products in 2004, theBanana Boat Sun Care line is introducing a fewnew products, improving a few others and restag-ing the Sport, Kids,Tanning and Aftersun lines.

Two of the new products are designed toexpand on the 2003 success of Suntanicals.Suntanicals SPF 30 takes the light non-greasySuntanicals formula(with Aloe,Chamomile andLavender) and com-bines it withstronger UVA/UVBprotection a level thats preferred by con-

sumers two to one. Suntanicals is also enteringthe Aftersun segment with Suntanicals AftersunLotion. This product contains botanicals thatnourish the skin and senses, and its also infused

with the antioxidant Lutein to help reduce thesigns of sun damage.

These two introductions come on the heelsof the successful 2003 launch of Suntanicals,which are designed for consumers who want ahealthy looking tan by combining some sun pro-tection with soothing moisturizers, says ParkerGilbert, Vice President, Marketing.

Major changes are also underfoot in thestrategically important kids segment. BananaBoat Kids with SPF 50 is being introduced, offer-ing parents the highest SPF available to protecttheir kids from sunburn. In addition, the KidsQuikblok product, a successful introduction five

years ago, is increasing its SPF to35 from 25. Its also incorporatingnew packaging graphics that arealigned with the kids line and

using a new, more contemporarytrigger spray. As a result, BananaBoat Kids is well positioned for

growth in 2004, says Parker.In the sport segment,

Banana Boat is introducing an innovative8-hour SPF 30 waterproof product calledSurf. This product, using a patented

1

Fall 2003

Banana Boat Sharpensits Focus for 2004

Baby Magic Pumpedfor 04

The Baby Magicbrand will be muchstronger in 2004 withnew eye-catchingpackage designs and product improvements thatsatisfy evolving consumer needs. Packaging hasbeen restaged to update the overall look, to moreeffectively communicate product benefits, and toimprove the brands visual impact on store shelves

Essentially, were striving to modernize thebrand image, stand out from the competition atshelf, and simplify the shopping experience forthe consumer by brand and by segment, says

Continued on page

Continued on page

7/30/2019 playtex10-03

2/12

2

Extra Gentle Mr. BubbleBased on consumer research that identified a clear need in the marketplace, Playtex is

introducing a new Mr. Bubble bubble bath that promises no fragrance, no dyes, no tears.Scores on concept testing for a fragrance-free variant were extremely high 75% ofcategory users and 85% of Mr. Bubble users said theyd buy this product, says KarenEsposito, Product Manager. And no competitors currently offer a fragrance-free variant, sotheres a void in the market that we expect to capitalize on.

The new variant will be launched in January. Initially, the product is expected to beavailable in such leading retail stores as Wal-Mart, Target and Publix.

Cindy Abella, Sr. Product Manager,Baby Magic Toiletries and Wipes.Our terrific new look is the resultof a corporate design team headedby Joanne Zuckerman.

In addition, the Marketing and

R&D teams continue to look for ways to improveBaby Magic formulas. We continue to see trendsin adult skin care crossing over into baby careand drive growth in the baby toiletries category.Our research shows that the all-day moisturizingtrend in adult skin care products is a unique andrelevant benefit within baby care as well, so wecapitalized on this opportunity, Cindy explains.Dr. Karen Costa, Director Regulatory &Biomedical Affairs, developed the protocol to sub

stantiate the claim for our formulas. Starting in2004, all Baby Magic Lotions will provide All-DayMoisturization. Cathy Piterski and the entireR&D team did an outstanding job in developingthese new formulas.

The Baby Magic Team is also launching Newand Improved All-Day Moisturizing Creamy BabyOil in 2004 a rich and creamy formula thatsextra moisturizing like baby oil but feels like alotion, so its not greasy or runny. The uniqueproduct now contains vitamin A, B, D and E, andprovides all-day moisturization.

Baby Magic will communicate all the newsto its target audience in 2004 through year-longfull-page print ads, as well as targeted directmail, sampling, and on-pack promotions.

Baby Magic continued from page 1

emulsion system, offers unsurpassed waterproofsun protection making it ideal for water enthusiasts

who want to block the suns reflected rays whiletheyre in and out of the water. The Sport line isalso being refreshed with upgrades in Banana BoatQuik Blok Sport Spray Lotion,which now features

SPF 35, and Banana Boat Quick Dry Sport Spray,now in a clear spray SPF 30.

Sport is the number one segment in theBanana Boat line, says Parker. Were excited aboutthe innovative, patented protection technology inSurf, and we find great value in reinvigorating thecore sport and kids segments. Clearly, parents wanthigher SPFs for their kids, and guys love the con-

venience of the Sport Spray triggers.Meanwhile, Banana Boat is continuing to

update its package graphics with changes inAftersun and Tanning in 2004. Were continuallyupgrading our designs so our products are morenoticeable on the shelf, says Parker. With somany SKUs, we want to be sure theres order andconsistency across each segment, he adds. Thenew graphics in Tanning and Aftersun highlightSKU differentiations and add personality to thesegment and to the brand. It took a great cross-functional effort to make this happen.

The strengthened Banana Boat brand will besupported in 2004 with a national TV ad cam-paign, to be launched in early summer, as well asprint advertising and sampling programs andpromotions aligned with infant care products.

Banana Boatcontinued from page 1

7/30/2019 playtex10-03

3/12

Sidney Celebrates a

Thousand Safe DaysOn August 9, Playtex-Sidney reached the

plateau of 1,000 days without a lost-time acci-dent. To thank employees for this significantaccomplishment, a special ManagementCooks Steaks event was held on Tuesday,August 19 at which managers cooked rib eyesteaks and chicken for all three shifts.

In reaching the milestone, Eric Simmons,the Director of Operations, said, We owe thisto our people in recognition of their continu-ous efforts in making our facility a saferplace to work.

New HR Web Site

BENERGY is Live!Once only an idea, an Internet web site that

enables Playtex personnel to access humanresources services, policies and employee benefitsis now live.

Launched during the week of October 13th initially for employees in Westport, Allendale,Dover, Sidney, Streetsboro and Field Sales thesite known as Benergy is available for benefitsopen enrollment November 3 21. Employees willbe able to access their personal benefit informa-tion and register enrollment changes online,resulting in a truly paperless process.

Our Benergy web site is designed to be quickand easy to use, says Julie Roe, Director of

Benefits. With pull-down menus on every page,youre just two clicks away from most of theinformation you need. And you can access thissite anytime, from anywhere in the world, as longas you can get on the Internet.

Key features of the Benergy portal include:

The latest company and site-specific news

Key Human Resources information, policiesand forms

Benefit plan summaries, user tips, frequentlyasked questions, and forms, with links toprovider web sites and directories

Health news and information maintained byHarvard Medical School

Pertinent phone numbers, addresses and links

Connections to other benefit/provider sites

Online calculators to help with insurance,investment and retirement decisions

Benevent checklists for major life events (i.e.,marriage, divorce, births, etc.) that affect benefitdecisions.

After a long development process, we arethrilled the site is up and running and offers somuch, notes Sumon Acharjee, MIS Business

3

Analyst. We owe a debt of gratitude to projectteam members from MIS and Human Resourcesin Dover, Sidney and Westport who conducted acareful review of requirements and available service offerings and tested the site before its launch.

Thanks, also, to the many employees who helpedby testing the site and providing valuable feed-back. They made it all possible.

Dale Musser and Richard Finfrock being served by Eric

Simmons, Director of Operations.

Celebrate Our Success

7/30/2019 playtex10-03

4/12

Supplier Quality Program Off

To a Good Start

A corporate-wide Supplier Quality Programhas been launched to maintain a consistent baseof high-quality suppliers, encourage continuousimprovement, and evaluate potential new suppliers.

The program, still in Phase One, is beingmanaged by a team including Chairperson GaleLydic, Director of Quality, Consumer Products;Bruce Gould, Senior Quality Manager for InfantCare; Chris Eberhardt, Senior PurchasingManager; and Karen McClintock, SupplierQuality Manager.

After establishing criteria with representativesfrom Operations, R&D, Quality and Purchasing,the team recently completed and communicated

its quality requirements to existing A suppli-ers nearly 80 companies that provide suchcritical products and services as chemical ingre-dients, components and packaging components.

These suppliers must demonstrate their abili-ty to comply with requirements or provide anaction plan to do so. Playtex will also work withthem to help fill the gaps.

Getting this far has been a huge accomplish-

ment for Playtex; weve never defined our qualitystandards so clearly before, says Gale Lydic.Now our suppliers must commit to and regularlysubstantiate their ability to meet our standards.As part of the review, suppliers must providefinancial and operational histories, and Playtexrepresentatives will audit manufacturing facilities

and systems.So far, our suppliers have responded very

positively, says Karen McClintock. Most want abetter understanding of our needs, and this for-malizes everything. Our goal is to make supplierrelationships true strategic alliances.

Driving out inconsistency in everything we dois a key objective because its so costly, notesChris Eberhardt. This program will help us toconsistently deliver great products of value and

quality. Every time a consumer chooses a Playtexconsumer or personal product, it should be apleasant buying and using experience. This guar-antees a high rate of return customers.

Phase Two of the program will formalize andredefine the qualification process for all new sup-pliers, based on criteria developed in Phase One.This second phase wont be completed until theend of 2004, says Gale.

4

Binaca Expands Brandwith Gel Bursts

The venerable Binaca brand has recently launched a uniquenew product called Gel Bursts Liquid Mints, which will beshipped to retailers in January 2004 to seize opportunities in thecompetitive, and somewhat trendy, breath-freshening category.

Little blue gelatin beads with a flavorful peppermint liquid inside, Gel Bursts are made with aproprietary technology, says Brand Manager Peter Standhart. Theres really nothing like them, andwere thrilled to introduce an exciting new product under the well-known Binaca banner.

Not quite as strong as breath strips, Gel Bursts meet the needs of todays consumer who looks forportability, efficacy and taste, while offering a whole new look and feel thats expected to generateinterest. Results of concept tests were very promising, Peter says.

Wrapped in a push-through foil blister pack, Binaca Gel Bursts will be distributed nationally andsupported by a vigorous sampling program. Theyll be given away at venues like concerts, SpringBreak activities and even the Academy Awards, as well as specific customer programs, Peter explains.

7/30/2019 playtex10-03

5/12

New Technologies Streamline

Sales/Operations Planning

Thanks to the implementation of sophisti-cated new software tools, the demand planningprocess, within the Sales & Operations Planningorganization, can be standardized across brands

and sales divisions. As a result, the company canshare and implement best practices and deployresources more efficiently.

The companys Demand Planning Groupspent the last year designing the new process,which is being implemented on the companystechnology platform, as well as redesigning theDemand Planning Database over the last coupleof years.

Several people have played significant roles.

They include John Riley, who served as teamleader and project manager; Natasha Agosto, whoworked on technical implementation, with a full-time focus since becoming System Administratorin May; Doug Jones, Cristina Olexy, Karin Grann,Tracie Longpre, Joan Mittra, Jason McKernan andLaura Bagnasco, who are testing and refiningdata definitions in the pilot stage.

Demand Planners are implementing theprocess that defines the product and creates acommon hierarchy for attributes data. This helpsto identify such potential demand drivers aspackage closure, sun care SPF, tampon absorben-cy, size, etc. In addition, Wes Grau, Kathy Swann,James Ventura, Mike Dickerson and CharlesSkelly in MIS mapped fields, created the testenvironment, and set-up, configured and main-tained the server/operating environment.

Ultimately, these new capabilities are a PC-based forecasting tool that works like a giantspreadsheet, with powerful embedded algorithmsand lots of automation for handling largeamounts of data. It is known as the best value inforecasting software from a functionality/coststandpoint.

The process will free up Demand Plannersto penetrate the details of promotion plans and

other significant drivers of volume. This willresult in ever-increasing forecast accuracy, whichwill help drive Operations costs and investments.The impact on costs will also be realized in manufacturing and distribution, as well as inventoryinvestments as forecasting accuracy ratesimprove.

PCC Packaging Moves In-

House Very Cost EffectivelyWhen Personal Cleansing Cloths, the femi-

nine hygiene wipe, were introduced in 2001, theyhad to be packaged by an outside supplierbecause the spun-laced, non-woven fabric wastoo soft and flexible for the flow wrapping equip-ment in Sidney. But all that has changed and the

results couldnt be better.In June, the facility installed a new flowwrapper and now all production for the cloth(cutting, folding and packaging) is done in-house. With the installation of the flow wrapper,future cost savings are expected to be achievedeach and every year.

Were generating pretty big cost savings,says Director of Operations Eric Simmons.We installed the equipment and within a week

we were running at full steam, he adds.Simmons says Eddie Hurley, Senior IndustrialEngineer; Mike Hiler, Electronics Technician; andRick Dues, Mechanic, were instrumental in get-ting the flow wrapper specified and installed.

5

Published for the employees ofPlaytex Products, Inc.

Editor: Donald L. HeymannCoordinator: Gretchen Crist,

Director of Human Resources

Celebrate Our Success

7/30/2019 playtex10-03

6/12

Compass Award WinnersAt the Personal Products Division Sales

Meeting in September, several members of thesales organization received Compass Awardswhich are presented for achievements againstsales milestones. Recipients are: Anna Celic-DAmato, Manager, Business

Planning Wal-Mart Mike Esposito, GroupManager, Category Development ConnieJansen, Associate Manager, Sales Planning Rich Scalzo, Team Leader Toys R Us.

Jane Wadler, Marketing Director, also receiveda Compass Award for her outstanding contribu-tions to the sales organization.

6

Compass Award

Winners: Mike

Esposito (top), RichScalzo (middle left),

Connie Jansen (middle

right), and Anna Celic-

DAmato (bottom) who

is being congratulated

by Paul Kenny, left, and

Rick Powers.

Banana Boat Testing

Vending Machine SalesSunscreen in vending machines? Thats

the new idea being tested in Florida byBanana Boat. And why not?

Banana Boat vending machines let peo-

ple conveniently obtain our Sun Care prod-ucts at the POS or Point of Sun exposure,says Gary Parsons, Vice President of Sales.By locating machines at swimming pools,golf courses, resorts, waterparks, marinas andother outdoor recreation facilities, we candeliver a convenient sun protection solutionfor the consumer right where its needed.

Banana Boat vending machines are alreadysituated at the Doral Golf Resort and Spa

in Miami; Avis Rent A Car at the MiamiInternational Airport; Boomers family amuse-ment park located in Dania, Florida, andthe Grand Bay Club in Key Biscayne. Themachines merchandise 14 Banana Boat prod-ucts, including various sunblocks, sunscreens,tanning oils, aloe vera gel, and lip balm.

Gary says the e-Port intelligent vend-ing machine marketed by USA Technologieswas selected for Banana Boat because itdelivers the most convenient credit card pay-ment method as well as providing Playtexwith real time, Internet-based access to salesand operating data from each location.

We lookat everymarketingopportunitythat makessense, saysGary, andwell assessthe success ofvendingmachine salesduring thenew year.

7/30/2019 playtex10-03

7/12

Playtex Gloves will be implementing severalpromotional package changes that communicateproduct benefits and impact the consumer at theshelf and in floor displays.

Starting in November, and phasing inthroughout the fourth quarter, the entire house-hold line reusables and disposables willfeature reduced size packages and new graphics.The new package will communicate a strongPlaytex Gloves logo and a more uniform look tofortify the brands image and generate stoppingpower on store shelves, according to SeniorProduct Manager Barbara Lindner.

The smaller packages reflect retail trends and

focus on utilizing planogram space more efficient-ly. Playtex Gloves should be able to gain extrapegs in accounts across the country as a result ofthe reduced size packaging, Barbara says.

Whats more, a new disposables decorated bagpromotion will offer unique-ly designed, colorful pack-ages for both latex and vinylproducts.These appealingdesigns will stimulateimpulse sales, and displayswill attract consumer atten-tion in the housecleaningcategory starting inNovember.

The disposables promo-tion was planned to seizeopportunities in a growingmarket. The all-purpose household disposablesegment grew 1.8% over the summer months,while sales of Playtex products grew by morethan 11% in the same period, says Barbara.Were outpacing the household disposablessegment, and we want to strengthen ourmomentum.

Newly designed HandSaver two-packs willalso help increase consumption, adding a touchof color while reinforcing the main uses of the

product.The new two-pack willinclude a purple glove for thebathroom and an orange glovefor the kitchen. People tend

to keep a pair of gloves in eachof the two rooms, Barbaraexplains. By highlighting theseuses on the store shelf, weremore closely aligning the prod-uct with consumer behavior.

Meanwhile, all of these marketing initiativesare just a prelude to 2004, which marks the 50thanniversary of Playtex Gloves. Were working onseveral interesting new projects for next year,

says Barbara. Keep your eyes open for an excit-ing anniversary celebration.

7

Exciting New Looks for Gloves

Grace Riccardi Wins Young

Scientist Award

Grace Riccardi, aPlaytex scientist based inthe companys R&D facili-ty in Allendale, won the2003 Young ScientistAward from the Society ofCosmetic Chemists (SCC).Each year, companiesnominate scientists whoare relatively new to the industry, and the SCCboard selects recipients based on contributions,eagerness to learn, motivation, etc.

Grace, who has been with Playtex sinceOctober 2001 working in Baby Magic productdevelopment, was instrumental in developingthe Baby Magic Calming Shampoo, which wasrecently launched to the sales team. She alsohelped with a major product improvement forBaby Magic Lotions, which enabled the compa-ny to make an all-day moisturizing claim.

7/30/2019 playtex10-03

8/12

Sun Care Sales AwardsThe Playtex Sun Care Sales Force held their annual

sales meeting the week of October 6th at the HyattGrand Cypress Resort in Orlando Florida. Sales Awards

were given to the top territory manager in each dis-trict and to the top district manager for the season.

This years District Manager of the Year is BillPiche, Hawaii District. The District TerritoryManagers of the Year are: South Florida, Jill Shirin Central Florida, Bev Lavery Southeast, AshleyWaldo Northwest, Debbie Litsey Texas, JuneHruska Garrison Central, Mike Kavanaugh Northeast, Rich Willmunder Mid Atlantic, SherriePidgeon.

The Territory Manager of the Year for the entiredivision is picked from the district winners.Thisyears winner is Rich Willmunder.

A special Sales Achievement Award also went to the entire Hawaii District for an outstanding job inits first year as a Playtex Sun Care sales district.Territory Managers from Hawaii are: Maui, Shereen Banks Leeward, Keith Guigui Windward, Brian Kaupiko Big Island, Jon Mabuni Waikiki, Randy Murai.

Playtex Scientists Reporton Breakthrough

A research paper by four Playtex scientists isgetting high marks from their peers. The reportdiscusses a breakthrough in the ability to predict asunscreens UVA performance, which would helpguide future product development work.

Entitled an Integrated Approach for In-VitroPrediction of In-Vivo UVA Protection Provided bySunscreens, the paper was researched and writtenby Dr. Olga V. Dueva-Koganov, Barbara Donovan,Dr. Ovid Romanoschi, and James SaNogueira, whoare based in the Allendale, NJ, R&D facility. Thepaper was presented by Dr. Dueva-Koganov inSeptember, at the 9th Biannual SunscreenSymposium held by the Florida Chapter of theSociety of Cosmetic Chemists (SCC) in Orlando.

The presentation was very well received andgenerally considered to be the best paper at thesymposium, says Jim SaNogueira. Weve receivedmany requests for copies and follow-up inquires,he adds. Playtex gained a lot of respect for the

8

Directors Choice Award

At the Consumer Products Sales Meetingheld in early July, several individuals received thegroups Directors Choice Award.This yearsrecipients were: Parker Gilbert, Vice President,Marketing Eric Bretan, Senior Manager,National Accounts Sun Care Christine King,

Western Division Manager Sun Care BobLittle, Senior Manager, Category Development

Wal-Mart Brad Lakeson, Region BusinessManager Liz Hernandez, Team Leader Safeway. Jean Fufidio was granted a specialaward in recognition of her assistance in theplanning and execution of the sales meeting.

Sun Care Territory Manager of the Year Rich

Willmunder (holding award) is flanked by division

colleagues Christine King, Western Division Manager;

Jeff Gunter, Director, National Sales; and Lenny Polcaro,

Eastern Division Manager.

work and for being the kind of organization thatcan do this type of research.

An updated version of the paper will be pre-sented in December at the SCCs annual scientificmeeting in New York, and will be published nextspring in the Journal of Cosmetic Science.

7/30/2019 playtex10-03

9/12

Aloe products are examples of excellent executionof brand strategy. The work really captures the

essence of the product, while also being consis-tent with the overall brand design.

Im very proud that this group producesexciting and inviting design, while also managingeverything from concept to printing, says PaulLa Placa, the departments Director. This is anoutstanding group of talented and dedicated pro-fessionals, who have a lot of respect for eachother, he explains. We work very hard, try to havesome fun while were at it, and do whatever it takes

to exceed our clients expectations.

In Focus

Corporate Design: A Key to Product Success

Top to bottom, left to right: Paul LaPlaca, Kim Walker,

Joanne Zuckerman, Pam Kehlenbach, Louis Navarre,

Barbara Gaughan, Walter Dankowski, Patrick Reeves, Louie

Chan, Lori Van Name, Frank Reilly, Rachel Sanzeni, Patty

Ochs, Carlos Mercado, Lynda Meek, Lynne Vail

The main focus of the Playtex CorporateDesign Department when it was founded in 1997

was to build a first-class internal graphicsdepartment with the best talent in the industry.Reducing and potentially eliminating outsourcingof creative services was the goal.

Responsible for creating high-quality artwork,managing pre-press and print production, andarchiving all graphic assets, the department hasexceeded all expectations and goals, consistentlyproviding excellent service, creative design, speed-to-market and incredible cost savings. Whats

more, all of the departments equipment, servers,tracking systems, and work flow procedures weredesigned, engineered and implemented by themembers of the department.

The department has not only fulfilled itspromise but has done so in a period of enormouscompany growth. Since the group was founded,in fact, Playtex has gone from 500 design proj-ects a year to nearly 4,000. Corporate Designsfull-time staff, with the help of a few freelancedesigners, handles this enormous volume ofproduct introductions, line extensions, restagingsand promotions.

Were very lucky to have the CorporateDesign Department as an internal resource,says Jean Fufidio, Vice President, Marketing Household Products. The quality of the work isextremely high. Recently, they designed the pack-aging graphics for Woolite Oxy Deep and met thetough challenge of creating a look thats synergistic

with the rest of the line while giving it a real pointof difference. They really do a great job for us.

Parker Gilbert, Vice President, Marketing Sun Care, agrees. The design group is very sup-portive and conscientious, especially managinglast-minute changes, Parker says. Overall, thecreative work is excellent. The design of BananaBoat Surf and the redesign of the Tanning and

9

7/30/2019 playtex10-03

10/12

Infant Pack Department

Achieves Efficiencies

Costs are being kept in line thanks to contin-uing efficiency and productivity improvementsin Dovers Infant Feeding and Soothing ProductPack Department. In fact, according to John

Roberts, Vice President of Operations-Feedingand Soothing, the department has exceeded lastyears output by 14%.

Much of this success has been attributed tothe teamwork of the 50 people in the depart-ment, who operate 8 to 10 lines that pack suchinfant care products as spill-proof cups, nipples,pacifiers and a variety of related feeding andsoothing products.

People are working together very well, says

Senior Supervisor Liz McGuire. If, for example,a machine breaks down, theres a real team effortto move the crew to another line and immediatelycommunicate with our mechanics, Les Barry andFred Foster, who address the problem quickly.

One reason for this quick response, McGuirenotes, is the effectiveness of cross training, whichenables people to move from one line to anotherwithout missing a beat. Whats more, a few yearsago, teams of employees wrote work instructionsfor the lines, which helped institute flexibilityand responsiveness. The department also starteda Visual Factory Management Program in 2003,which was completely designed by hourlyemployees. Several ergonomic improvements towork stations have enabled employees to do theirjobs more effectively, says IFS Plant ManagerDavid Conant.

Everyone knows more than their own jobs,and group leaders Mary Bower, Susie Louie,Marsha Kibler and Donna Pettit stay on top ofthe action, notes McGuire. We couldnt ask fora better group of people.Theyre all willing to gothe extra mile, and now were seeing the results.

New News in InfantPlaytex created the spill-proof infant cup

category in 1994 with the launch of the OriginalSpill-Proof Cup and has built on its market-lead-ing position with periodic design changes andnew products, like the launch of the highlysuccessful Insulator cup two years ago. Now the

Original brand is undergoing a dramatic restag-ing, with a whole new look and a new spout forfirst sippers.

Weve done a lot of research on cup shapesand designs, says Brenda Liistro, Vice President,Infant Feeding and Care. Parents told us they

want to have the right cup for the right stage oftheir babys development. They also said thatappearance is important, so weve created a wholenew look and feel. Now there are exciting new rea-

sons to buy the best cup on the market, she addsIn addition to adding color to the cup and anew design to the entire line, the 6-oz. SipsterCup, designed for infants, features a thinner and

more tapered spout, which makes it easier forbabies to latch onto. The Sipster Cups familiarpackaging has also incorporated a purple starburst image, already used on the Insulator package in blue, to reinforce brand identity. As aresult, the more unified product look has moreimpact at the shelf.

The Project Team consisting of CorporateDesign, Marketing, Operations, Quality and R&Dworked very hard on these product develop-ments. The Product Manager, Anna Martignoni,even created her own private test market withthe birth in April of her daughter Madeleine.

10

Celebrate Our Success

7/30/2019 playtex10-03

11/12

Playtex Helps Hurricane VictimsBelow is a letter from Karen Cartlidge, a Volunteer Coordinator and former Playtex employee, who helped organize an effort

to help people in North Carolina devastated by Hurricane Isabel, which swept through the Southeastern coastline in September.

What a day yesterday! When that Priority Transportation truck pulled down the lane, I had tears in my eyes. I

cant thank all of you enough for what you did! I was simply amazed at all the product in that trailerWOW! (I

had this vision of Karen Sipple being in the back of the truck with one box of tampons and a toothbrush). Im soproud to have been part of such a great organization, and to call ALL of you my friends (not just co-workers).

We loaded the majority of the Playtex goodies in to the shop at East Carteret High School. On Saturday, theyare having a free giveaway to all the families in the community. You would not believe the devastation here in someof the small towns. We also loaded a smaller truck and distributed Playtex items to Atlantic Elementary School(where over 50 families lost absolutely everything) and also to the Cedar Island and Stacy fire houses. They were

stunned by Playtexs concern for their little towns. I wish I could have videotaped our drive to these areaspiles ofdebris, furniture, refrigerators, etc.just piled along the side of the road in front of their homes.

My husband, Jim, and I just drove in silence. One of the funniest moments was at the Stacy firehouse. Themen were unloading tampons and asking me what the boxes had inside (so they could put them on the right table in

the firehouse).Playtex had some excellent coverage on TV yesterday and today. In one of my interviews, I mentioned the motto

over the front door at Plant 1Where People Make the Difference. And that just fits the whole project: YOUhave made an incredible difference in the lives of the folks down here. And Im so proud to have been part of such agreat company like Playtex. I miss all of you tremendously, and I look forward to treating you all to lunch when Ican make my next trip to Delaware.

Thanks again from all of us here in Carteret County!

Hugs,Karen Cartlidge,

Coordinator of Volunteers

Meanwhile, theres news on Diaper Genie aswell. Diaper Genie is already shipping new refillswith more effective odor neutralizers that arespecifically designed for Stage I (babies who arebreast and bottle fed) and Stage II (babies whoare starting to eat solid food).

11

Product Manager Joe Franzino and AssistantProduct Manager Brian Kim, who have overseenthe improvements, also have a private test mar-ket in their homes for Stage II Joes son Luca,who is just about a year old, and Brians daughteGrace, whos 15 months.

To support these product advancements, newadvertising for both the Sipster Cup and DiaperGenie brands will appear in major parentingmagazines. In-store displays for new Sipster Cupswill also be available. And Diaper Genie will con-duct promotional programs with leading mass-market retailers.

7/30/2019 playtex10-03

12/12

35 yearsRobert Gautier Allendale

Charlotte Allen Dover

Barbara Bailey Dover

John Balderson Dover

Grant Barner, Jr. Dover

Betty Bennett Dover

Richard Betts DoverCrosby Bull Dover

Hilda Burris Dover

Mary Cain Dover

Thomas Cooper Dover

Melvin Dernberger, Jr. Dover

Barbara Durham Dover

Gloria Hatton Dover

Jane Henry Dover

Kenneth Huey Dover

Margaret Jackson Dover

Betty Johns Dover

Donald Krumm Dover

Wayne Melvin Dover

Rudi Merkel Dover

Bruce Pruden Dover

Oscar Walls Dover

Gloria Williams Dover

Anita Wright Dover

30 yearsMarilyn Booth Arnprior

Glen Bresson Arnprior

June Brohart Arnprior

Wallace Brohart Arnprior

Feodor Olynyk ArnpriorShirley Timmins Arnprior

Elizabeth Benson Dover

Nancy Bernard Dover

Patricia Brayboy Dover

Gloria Brown Dover

Dana Dougherty Dover

Phillip Ebert Dover

Ruth Fisher Dover

Vivian Hampton Dover

Marshall Hutson Dover

Karen Jenkins Dover

Joyce Jones Dover

Anna Lewis DoverSusann Miller Dover

Marilyn Munson Dover

Mildred Tate Dover

Alverta Taylor Dover

Debbie Thierwechter Dover

Henry Tieman Dover

Penny Wahlfeldt Dover

Bonnie Wertanen Dover

Evelyn Wright Dover

Leroy Smith Dover

Darlene Smith Dover

Shirley Stevens Dover

Ramona Stevenson Dover

25 yearsPatricia Eades Arnprior

Deborah Virgin Arnprior

Harold Ewton, Sr. Dover

Peter MacLachlan Mississauga

20 yearsAudrey Sledge Allendale

Nancy Marsh Dover

Chris Crowell Dover

Denise Hosmer Dover

Terry DeWilde Mississauga

Christine King Field Sales

Daniel Kruk Westport

Philomena Lauria Westport

Fran Mariano Westport

Playtex Salutes 20+Years

of Dedicated ServiceThe people of Playtex would like to honor those employees who have reached a significant milestone

this year achieving 20 years or more of service. We are proud of each and every one of the employees

listed below and thank them for their dedication and commitment. We would also like to recognize andthank those employees who have celebrated other service milestones this year.

50 years Allen Urry Dover

12