podim2016 | learning to say no. the secret power of hyper-focused startups
TRANSCRIPT
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Learning to say NO The secret power of hyper
focused startups
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Helped 200+ venture backed startups in Silicon Valley scale sales.
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We’re hiring! Profitable. Fast Growth. Remote. Awesome.
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80/20 Principle of building a
7-‐figure SaaS business
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Learning to say NO The secret power of hyper
focused startups
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You can’t be focused if you don’t say NO
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Startups suck at saying NO
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Fear of missing out. Fear of making a mistake. Fear of confrontaKon.
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When to say NO: • DistracKng • Broadening • Shortcuts (“Hacks”) • Not serving core customer/user
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How to say NO: • OVen • Politely • Decisively • Without second guessing
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Say NO to:
“Can I quickly interrupt you?”
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Say NO to:
Coffee meeKngs Hour long meeKngs MeeKngs period
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Say NO to:
Business Partnerships
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Say NO to:
Assholes with skills or money
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Say NO to:
Consultants and Advisors
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Say NO to:
Bad fit customers who want to buy
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The ANTI-‐Product Roadmap
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Do YOU hear NO enough yourself?
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How to respond to NO: • Appreciate the honesty • Don’t take it personal • Don’t fight -‐ listen • Marinate/deliberate/decide • Not the end -‐ it’s the beginning
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What to say YES to? 1. Core customers / users 2. Building product and distribuKon 3. Core no-‐bs metric
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We’re hiring! Profitable. Fast Growth. Remote. Awesome.