ponencia andres perez
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Andrés Pérez
Personal Branding Sherpa
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Asociación
Conjunto de personas que se unen para lograr un fin común, lícito y determinado.
Diccionario RAE
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00002
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Una Marca es una huella.
Es lo que queda cuando ya no estamos.
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1. Ser conocido.
2. Ser reconocido.
3. Ser tenido en cuenta.
4. Ser elegido.
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Una marca es información comprimida
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La fuerza de la
marca viene de
los demás
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La fórmula del RECONOcimiento
RElevancia
X
COnfianza
X
NOtoriedad
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00003
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Think Different