What is Plants vs. Zombies?

An “Industry” Favorite The top “casual” game in 2009 / 2010

Puzzle Game of The Year (2009), PC Gamer

Nominee, Outstanding Achievement in Game Design (2009), Academy of Interactive Arts & Sciences

Nominee, Casual Game of the Year (2009), Academy of Interactive Arts & Sciences

Nominee, Best Downloadable Game (2009), Game Developers Choice Awards

Nominee, Best Innovation in Game Design (2009), Game Developers Choice Awards

Nominee, Best Game Design (2009), Game Developers Choice Awards

Best Downloadable PC Game of 2009, CrispyGamer.com

Top Casual Games of 2009, AdrenalineVault

Casual Game of The Year (2009), Chicago Sun-Times

Finalist, Best PC Strategy Game 2009, IGN.com

Inductee, Game Hall of Fame (2009), MacWorld

Nominee, Best Strategy Game of 2009, Gamespot.com

Best Games of 2009 (#3), PadsAndPanels.com

Best PC Game of 2009, Boysie Awards (Boys' Life Magazine)

Best Hand-held & Downloadable Games of 2009, San Jose Mercury News

Top 5 Games of 2009 (#5), MTV.com

Top 20 Downloadable Games of 2009 (#13), CNET

Downloadable Game of the Year (2009), Machinima.com

Top 10 Games of 2009 (#3), CrispyGamer.com

Best Downloadable Game of 2009, Inside Gaming Awards

Best Games of 2009, BoingBoing.net

Best Strategy Game of the Year, USAToday.com (2009)

Finalist, PC Game of the Year, Spike TV Video Game Awards (2009)

Finalist, Downloadable Game of the Year, Spike TV Video Game Awards (2009)

Editor’s Choice Award, Mac|Life Magazine (Sept. ’09)

Maximum Kick Ass Award, Maximum PC (July ‘09)

Editor’s Choice Award, PC Gamer (June ’09)

Editor’s Choice Award, WorthPlaying.com (2009)

Editor’s Choice Award, GameShark (2009)

Heavenly Gold Award, GamingHeaven.com (2009)

Editor’s Choice Award, Destructoid.com (2009)

Editor’s Choice Award, GamePro (July ’09)

Editor’s Choice Award, IGN.com (2009)

Elite Award, 411Mania.com (2009)

A Global Award-Winning Phenomenon!

Plants vs. Zombies Popularity

Feb Mar Apr May Jun Jul Aug

2010

Australia Greater China Singapore Philippines Japan

Plants vs. Zombies Mobile Unit Sales By Region

1. Build a great game

• Harder than it looks • Lots of bad games out there • Need to be willing to:

– Innovate – Take creative risks – Iterate & polish

• Don’t ship until you love playing it yourself

2005

2006

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2009

2. Build a great SMARTPHONE game

• Intuitive controls • Adapt to the UI • Don’t sacrifice performance

PC Version iPhone Version

3. Update frequently

• Stay current with technology • Continually add new features • Listen to your players

4. Leverage social networks

• Social networks are very powerful • Most games benefit from playing w/ friends • Viral effects can help game grow quickly

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iPhone - Bejeweled 2

5. Support many devices

• Number of devices we support is exploding: – iPhone – iPad – Android – Windows Mobile 7 – Meego – Bada – Symbian

• Tablets are fantastic game devices

6. Consider F2P in Asia

• Mobile game DRM is easily hacked • Lots of OEM embed opportunities • Enables viral distribution • AppStores make this even easier

The PopCap Games Story

PopCap PC/Mac games downloaded

1,000,000,000

Mobile devices on which Bejeweled has been deployed

50,000,000

Minutes consumed playing PopCap games each month

3,000,000,000

Monthly unique Facebook players

12,537,004

23 PopCap CONFIDENTIAL

at a glance - a unique blend of Pachinko and Pinball - numerous industry accolades including “Casual Game of the Year“

“We expected a fantastic game, and PopCap gave us one” (Pocket Gamer)

24

PopCap CONFIDENTIAL

at a glance - recently launched extension to the best-selling Bejeweled franchise - unprecedented online distribution and marketing worldwide - state-of-the-art graphics and effects

25 PopCap CONFIDENTIAL

at a glance

Whether you consider yourself hardcore, casual or somewhere between the two, Chuzzle Mobile is an essential download” (Pocket Gamer)

26 PopCap CONFIDENTIAL

at a glance - a unique mix of entertainment and education - state-of-the-art graphics and sound, for a great gaming experience “Five letter words: G-R-E-A-T !“ (Pocket Gamer)

27 PopCap CONFIDENTIAL

at a glance

-Innovative elements added to the classic game mechanic - Refreshed presentation, new power-ups and more

28 PopCap CONFIDENTIAL

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