J o n a t h a n S c o l a r oPOR T FO L I OM a s t e r s o f A r c h i t e c t u r e +M B A

S p r i n g , 2 0 1 5

C:480-370-7058jscolaro@asu.edu

uggenheim,helsinki

uggenheim,helsinki

uggenheimhelsinkiuggenheim,helsinki

Process Models

Q: Can we design a museum that is both physically and intellectually accessible to the public, that promotes Nordic art and culture, and that sustains a constant flow of local and foreign visitors, without resorting to commercial gimmicks and dumbed-down exhibitions?

Less like this... More like this...

Less like this...

Nordic Inspiration

More like this...

With curved wood paneling, Guggenheim, Helsinki remains architecturally sensitive to the Finnish heritage of Mid-century Modern furniture design. Meanwhile, unlike its two predecessors, 80% of the ground floor is free and open to public access. Ground floor amenities include an Artist Studio and Woodworking Shop where visitors can learn local crafts from Finnish masters. Furthermore, hosting the ferry terminal to Tallinn ensures a constant stream of visitors. If this werent enough, the museum facilitates a natural path of travel between primary tourist destinations in downtown Helsinki.

Wall Concept

Galleries

section a

Roof Terrace

Auditorium

Museum Store

Tallinn Ferry Terminal Entrance

Galleries

Woodworking ShopArtist Studio

Ticketed Entry

Free Public Access

Under the infamous leadership of Thomas Krens, the Guggenheim became known as the McDonalds

of the museum world. In order to bolster attendance, Krens programmed exhibits with questionable artistic merit, such as the Armani exhibit and The Art of the Motorcycle. Simultaneously, he franchised the Guggenheim overseas with the controversial Guggenheim Bilbao, possessing a radical architectural form that alienated the local community. Guggenheim, Helsinki rescues this failed paradigm by providing a museum that is physically and intellectually accessible to the general public without resorting to exhibition gimmicks.

uggenheimhelsinkiuggenheim,helsinki

New York

Bilbao

Helsinki

Ground Floor Free Public Access

aa

Cafe

Gallery

Gallery

Gallery

Concept Model

Gallery

Event Space

Roof Terrace4

3

2

1

RestaurantMulti-Purpose

Space

Maintenanceand Operations

Tallinn Ferry Terminal

Art Storage and Preservation

WoodworkingShopArt

StudioMuseum

Store

Tickets

N12m 25m

uggenheimhelsinkiuggenheim,helsinki

VisitorDrop-Off Zone

Loading Zone

building + site plans

Hillside P

ark and

Observato

ry

Stockholm Cruise

Tallinn Ferry

Architecture and Design Museum

Esplanade and Theater

Market Square

Market

Museum of Helsinki History and Culture

Senate Square

N

Pedestrian/Bike Route

Vehicular Route

Double Layer of U-Profile Glass

with Translucent Insulation

Motorized Solar Control Shades

Lighting

Single Layer Laminated Glass

Wall System

Catwalk Assembly for Service Access

Steel Brace for Horizontal Load

Steel Truss

uggenheimhelsinkiuggenheim,helsinkiwall detail

Located in the design capital of the world, Guggenheim, Helsinki differentiates itself from other museums by delivering hands-on exposure to famous 20 and 21st century furniture and industrial design products. The museum cafe and restaurant allows patrons to choose which designer furniture and flatware they wish to use as part of their up-scale, curated dining experience. First-hand exposure to works of Eliel Saarinen, Arne Jacobson, and other legendary designers injects visitors with inspiration to catalyze their own design endeavors.

Mid-Century Modern Design Fantasy

Marketing Analysis

Trad

ition

al

Exp

erie

nce

Pric

e

Tast

e

Ser

vice

Wai

t Tim

e

Am

bian

ce

Food

S

elec

tion

Flat

war

e S

elec

tion

Furn

iture

S

elec

tion

Lear

ning

E

xper

ienc

e

Value Curve

Ideal Customer Profile

Caf Helsinki Typical Cafe

POGs Set FactorsSOCIAL

TECHNOLOGYECONOMICUsers cant afford (or dont want to invest) in all the expensive designer items they like. But they still want to try them out.

Designers like to travel to destinations known for their high design. They want a sense of feeling informed and experiencing things first-hand to later share with their friends.

The smart inventory system and iPad menu allows you to select from furniture and flatware available in real-time, so you dont choose an item that is occupied by another customer.

Users cant afford (or dont want to invest) in all the expensive designer items they like. But they still want to try them out.

Economic

Technology

Social

Environmental

Designers like to travel to destinations known for their high design.

They want a sense of feeling informed and experiencing things first-hand to later share with their friends.

A smart inventory system and iPad menu allows you to select from furniture and flatware available in real-time, so you dont choose an item that is occupied by another customer.

Product-Opportunity

Gap Analysis

Helsinki residents may rent furniture and flatware from the museum for special events, reducing the storage and manufacturing demand for similar products.

Name: Jason ScottJob: Project Architect (licensed)Income: $55,000Peers: Designers, ConsultantsAge: 33Relationship: Married, no kidsRisk Profile: ModerateSocial Media Involvement: High

Needs Met: Craves design/art exposureLimited incomeCraves travel experienceLimited vacation daysSpend more time with wife

Architectural Connection for Urban RenewalColegio Deportivo

FactoriesPark

To begin the design process, we hit the ground to explore the site. Many people generously shared their stories of the neighborhood they live in. Our goal was to assemble these cultural pieces to tell a story of Comuna 8.

HOUSING TYPOLOGY city within a city

barrio nagera lugano 1 y 2 barrio soldatiHOUSING TYPOLOGY city within a city

barrio nagera lugano 1 y 2 barrio soldati

HOUSING TYPOLOGY city within a city

barrio nagera lugano 1 y 2 barrio soldati

Social HousingHOUSING TYPOLOGY city within a city

barrio nagera lugano 1 y 2 barrio soldatiHOUSING TYPOLOGY city within a city

barrio nagera lugano 1 y 2 barrio soldati

HOUSING TYPOLOGY city within a city

barrio nagera lugano 1 y 2 barrio soldati

Social Housing

HOUSING TYPOLOGY types

villas housing grid residential complexes

Villas de Emergencia

Argentina Buenos Aires

comuna 8

BuenosAires

Social Housing Projects Informal Housing

Local Interviews

Comuna 8 is well known for being one of the most fractured parts of Buenos Aires. Known for its cultural tension and political unrest, a lack of infrastructure and disjointed urban fabric are partly to blame. In order to best understand the factors at play, our team conducted a series of in-person interviews with local community leaders which included a youth program coordinator, a high school janitor, a librarian, a local architect, and a community center manager. These interviews, combined with our own urban studies, led to our proposed design solution.

Our solution weaves together the holes in the urban fabric around a New City Park. This park provides a neutral territory for the celebration and development of the diverse cultures inhabiting Comuna 8. The main feature of the New City Park is a Ribbon, or recreational thoroughfare, which not only facilitates connections to key nodes in the community, but also provides clear boundaries inhibiting illegal squatting, or invasions. New City Park re-brands Comuna 8 from an economically depressed area that people avoid to an athletic hub for the rest of Buenos Aires.

Research and Urban Context Mapping:Colegio Deportivo

1

2

3

4

2010

2014

3

1Copello

4Cildanez

2Nagera

Sandre

FactoriesPark

Immigration Tribes Informal Settlements Villas de Emergencia Social Housing Projects

Consolidate Green Space

N

Existing

Proposed

Control Invasions

N

MANZANAS

SOCIAL HOUSING

COMERCIAL

CITY GOVERNMENT

VILLAS

GREEN SPACE

Master Plan

02_Conjecture (Intervention)

Consolidate Green Space

N

Existing

Proposed

1. Urbanize Dead Green Space 3. Construct New City Park

2. Place Urban Growth Boundary (The Ribbon)

Existing

DeadActive

Proposed

Colegio Deportivo

Colegio Deportivo

Urban Design Solution:

Villa Infill

Social Housing Infill

Social Housing Connection

Manzana Infill

Commercial Infill

Civic InfillPreserved

Green Space

Informal Housing Infill

Case study: Red Ribbon ParkQinhuangdao, Hebei, China

Manzana Infill

Colegio Deportivo

New City Park is littered with myriad sports facilities in varying states of disrepair. The City of Buenos Aires plans to revamp these sports facilities in order to host the International Youth Olympics in 2018.

Although the Youth Olympics will only visit for one year, we proposed constructing the Olympic venues in such a way that they may be re-purposed as a Sports High School afterwards, named Colegio Deportivo

Control Invasions

N

MANZANAS

SOCIAL HOUSING

COMERCIAL

CITY GOVERNMENT

VILLAS

GREEN SPACE

Turenscape, Red Ribbon Park, Qinhuangdao, Hebei, China

0m 40m

10

Classrooms

Classrooms

Library

Auditorium

Administration

Cafeteria Gym

Locker rooms

Student Lounge

Aquatic Center

Colegio Deportivo is a high school where academics and athletics intermingle to stimulate both mental and physical excellence. A winding path (the Ribbon) provides a recreational spine leading students and community members across the campus.

The signature forms of the school roof mimic the human figure in motion. High activity spaces, such as the gymnasium, have long structural spans, representing how the gait of an athlete increases with speed. Low activity spaces, such as classrooms, have shorter spans.

Architectural Design Solution:Colegio Deportivo

0 m 10

5 20

0 m 10

2.5 20

0 m 10

5 20

Roof Diagram and Column DiagramRoof Diagram and Column Diagram

Cafeteria Section

Aquatic Center Section

Gymnasium Rendering

0 m 2

1 4

Metal Decking

Pipe

Wide Flange Beam

Hat Channel

Finish Material

Hollow Structural Tube

0 m 2

1 4

Metal Decking

Pipe

Wide Flange Beam

Hat Channel

Finish Material

Hollow Structural Tube

Classroom Model1/4 = 1-0

Roof Detail

Constructability:Colegio Deportivo

Terraced classrooms accommodate physical demonstrations where appropriate by providing views to adjacent athletic fields as an educational opportunity in the same way that traditional bleachers provide clear sight lines at a sporting event.

0 m 10

5 20

0 m 10

2.5 20

illill MenilMenil

illill MenilMenilThe Menil Collection in Houston, Texas consists of modern artwork housed in a series of buildings scattered throughout a cozy neighborhood of antique bungalows. Commissioned to introduce a new building dedicated to the display and preservation of contemporary drawings, team Ill-Menil designed a pair of shimmering treasure boxes hovering above the expansive public lawns. Visitors entering the glass enclosed bookstore on the first floor ascend a dramatic, steel staircase beckoning them upwards to the galleries where a series of light wells with operable louvers mediates the correct level of daylight.

In addition to the bookstore, the first floor also includes a 200-seat auditorium, a cafe, and an outdoor sculpture patio to accommodate public events. The second floor also includes curator offices, storage, preservation space, and a public library room.

SUL ROSS ST

BRANARD ST

MAIN ST

MA

ND

ELL ST

MU

LBERRY ST

LORETTO

DR

N

First FloorConcept Sketch

lobby

bookstore

sculpture patio

cafe

wet bar

auditorium amphitheater

Second Floor

2 3 5 6 7 8 9 10 11 12 13 14

B

C

D

E

A

4

C

gallery gallery

workspace

library

workspace

workspace

workspace

illill MenilMenil

work spacelibraryoffices work space

auditoriumwet bar

work space work space

illill MenilMenil

South Elevation

1/4=1-0 Scale Model

N

illill MenilMenil

1=1-0 Detail Model