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DOMINIC CORDOVABRAND PORTFOLIO

Rojas

PART 2

Opening Ceremony

PART 1

DemographicsLifestyle

AGE: 22-35 GENDER: Female

MARITAL STATUS: Single or Married

INCOME: $60,000-90,000 EDUCATION: Assosicates or higher

OCCUPATION: High-profile event coordinator or buyer. coordinator or buyer.

-PREFERRED ACTIVITIES: Exercising, clubbing, music events, fashion events, shopping, traveling, working. -INTERESTS: Art Galleries, Astrology, Film Festivals, Photography. -LIFE STAGE:She has settled into a new -LIFE STAGE:She has settled into a new & higher position in her career, her professional & social lives thriving.-REFERENCE GROUPS: Adidas, W Magazine, Maison Martin Margiela, Pharrell

TARGET CUSTOMEROPENING CEREMONY-SUMMER 2016

Brand PhilosophyOPENING CEREMONY-SUMMER 2016

Opening Ceremony appropriates the mission statement of the modern day Olympics, creatively merging sports, business, and global participation. Opening Ceremony takes from this

foundation and applies these elements towards fashion.

Mission Statement

Observations

The key items for this brand would be their basic t-shirt line and series of letterman jackets. They were available both online and in store. What caught my eye upon visiting the store was the gar-ments’ colors and shapes, both strategically and well chosen. The strategically and well chosen. The visual aesthetic of the photos online caught my eye immediately.

-COLORS: Mainly pastels, bright pinks, deep blues, mint, calm yel-lows, deep green, burgandy, purple, white, back, grey-FABRICATIONS: Sweat, scuba, pique, tweed,poplin, jersey, jac-quard-TRIMS: Gromets, bulky zippers, large snaps-ORIGINS: New York, Kenya-PRICE POINT: Few in $100 range, most $300 to 1000-FIT: Boxy, fitted, and voluminous-SIZE RANGE: S-XXL -QUALITY: Best

This brand is defined by very minimal, bold, and crisp design elements; focusing on shapes, sharpness, bright colors, texture, and a very mod mood. The combination of such elements can

easily be very visually appealing.

/’kiCH/

. . .becoming /’kiCH/as easy as 1 - 2 - 3. . .

step 3: pop of culture. . .

step 2: art. . .

step 1: fashion. . .

VersaceS/S 2015

Kenzo x Toilet Paper

JumpFromPaper Moschino

Simon Falk Arvida Bystrom Clare Nicolson Iacoli &McAllister

Europe Art Cafe Shade London FKA Twigs Solange

Knowles1957 film

“Funny Face”

/’kiC

H/

Color PaletteOPENING CEREMONY-SUMMER 2016

C O R E

F A S H I O N

A C C E N T

PRINTS / GRAPHICS

PRISM PINK14-1911 TCX

CALM BLUE13-4308 TCX

CRISP WHITE11-0601 TPX

SERENE GRAY14-4102 TCX

POP PINK16-1731 TCX

TRANQUIL TEAL17-5024 TPX

ULTRA BLUE19-4052 TCX

OPTIC ORANGE17-1464 TCX

BOLD BLACK426 C

LUSH LAVENDER16-3931 TPX

RADIANT RED18-1763 TPX

GRID BOX LOGO

FabricsOPENING CEREMONY-SUMMER 2016

FLEECE80% COTTON20% POLYESTER

SCUBA100% POLYESTER

LINING100% RAYON

POWER MESH82% NYLON18% SPANDEX

WONDER MESH100% POLYESTER

DIAMOND KNIT100% POLYESTERWICK’N DRY FINISH

SPECIALTY MESH100% NYLON

MIRROR ORGANZA100% POLYESTER

LEXINTON POPLIN65% POLYESTER35% COTTON

PONTE DI ROMA100% POLYESTER

SPORTS KNIT SOLID82% NYLON18% SPANDEX

VELOUR80% COTTON20% RAYON

Trims & DetailsOPENING CEREMONY-SUMMER 2016

Metal SnapsSilver

20-12.4 mm24-14.8 mm

MetalZippers5 & 14 in.Silver

Invisible Zipper14 inchesNylon

Drawstring Cords100% Polyester3/8’ in.

Metal Grommets3/8’ in.Silver

1x1 Logo Rib95% Cotton 5%Spandex3 inches


Varsity LettersChenille3 inches

Varsity NumbersChenille8 inches

Boyfriend-Fit Polo ShirtStyle #S1601T $295

OPENING CEREMONY-SUMMER 2016

Details and Trims. . .

Fabrics. . .

Colorways and Prints. . .Wht/Blk

BBlue/Gry

Teal/BPink BACK


Metal SnapsSilver

20-12.4 mm


Layered Polo Mini-SkirtStyle #S1602B $295



Fabrics. . .

Colorways and Prints. . .

Wht/Blk

BBlue/Gry

Teal/BPink BACK





Contrast Crop TankStyle #S1605T $110



Fabrics. . .


Wht/Blk

Wht/BBlue

Grid Print

BACK

SPORTS KNIT SOLID82% NYLON18% SPANDEX

Wide-Leg Track PantStyle #S1603B $415



Fabrics. . .


BACKGrid PrintWht/BBlueWht/Black

LINING100% RAYON

PONTE DI ROMA100% POLYESTER

Metal SnapsSilver

24-14.8 mm

Short-Sleeve Sweatshirt Style #S1602T $225



Fabrics. . .


Grid Print

Wht/Pnk

Grid Print

Pnk/Wht

Grid Print

Wht/Blk

BACK

FLEECE80% COTTON20% POLYESTER


Piped Sheer Box TopStyle #S1603T $250



Fabrics. . .


DBlue/Blk

Wht/Red

Blk/Wht

BACK

MIRROR ORGANZA100% POLYESTER

MetalZipper5 in.Silver

Mock-Neck Snapover DressStyle #S1602D $395



Fabrics. . .


Wht/Blk

Lvndr/Wht

Grid Print BACK

LINING100% RAYON

SCUBA100% POLYESTER


Metal SnapsSilver

24-14.8 mm

Double Layer Curvy DressStyle #S1601D $425


BBlue/Orng

BPink/Wht

Wht/Red BACK


Fabrics. . .


POWER MESH82% NYLON18% SPANDEX

SCUBA100% POLYESTER

Metal Zipper 14 in.Silver

Sports Jersey RomperStyle #S1601J $515



Fabrics. . .


Wht/Blk

Rd/Blue

BBlue/Wht

BPink/Wht

BACK

DIAMOND KNIT100% POLYESTERWICK’N DRY FINISH


Varsity LettersChenille3 inches

Varsity NumbersChenille8 inches


Button-Up Paneled RomperStyle #S1602J $595



Fabrics. . .


LEXINTON POPLIN65% POLYESTER35% COTTON

LINING100% RAYON

SPECIALTY MESH100% NYLON

Metal SnapsSilver

24-14.8 mm

BPnk/Wht

Wht/Wht BACK

High-Waist Snap CulottesStyle #S1601B $375



Fabrics. . .


Wht/Blk

BPink/Blk

BBlue/Wht BACK

LINING100% RAYON


SCUBA100% POLYESTER


Metal SnapsSilver

24-14.8 mm

Elongated Blazer VestStyle #S1601O $575



Fabrics. . .


Wht/BBlue

BPink/Wht

Teal/DPnk

BACK

LINING100% RAYON


SCUBA100% POLYESTER

Metal SnapsSilver

24-14.8 mm


Presenting. . .

WHAT WOULD

Y O ULIKE TO

WEAR

TODAY?

/’kiCH/


Presenting. . ./’kiCH/

2901MF - $29UNILATERAL FRENCH TERRY TEE

2901MM - $29UNILATERAL MESH TEE

2900MF - $29TAIL FRENCH TERRY TANK

2902M -$21ELONGATED MESH TEE

2902M - $21ELONGATED MESH TEE

2900MM - $21TAIL MESH TANK

2906M - $55MYLAR JACKET

2907M - $69MYLAR ANARACK

2108T - $21DIGITAL REFLECTIVE TEE

2109T - $39DIGITAL REFLECTIVESWEAT HOODY

2105T - $28REFLECTIVE SWEAT PULLOVER

2104T - $20REFLECTIVE STRIP TEE

2107T - $36REFLECTIVE SWEAT TRACK PANT

2122S - $44S/SLV KING SHIRT

2122S - $44S/SLV GANSTER STRIPE SHIRT

2507P - $39GANGSTER STRIPE JOGGERS

2122S - $45S/SLV NEO PRINT KING SHIRT

2506P - $39NEO PRINT SHORT

2122S - $44S/SLV KING SHIRT2106T - $24

REFLECTIVE SWEAT SHORTS

2123S - $49L/SLV KING SHIRT

2121S - $39MUSCLE LONG SHIRT

2820V - $21PERFORATED VELVET TANK

2823V - $39PERFORATED VELVET JERSEY

2824V - $36PERFORATED VELVET HOODY

2823V - $39PERFORATED VELVET JERSEY

2126S - $29PRINCE TEE

2126S - $29NOBLEMAN HOODY SWEATSHIRT

ROJAS MENS

VELVET PERFORATION

2820V VELVET TANK BLK, ARMY, BLUE S,M,L,XL $21 2821V VELVET MUSCLE BLK, ARMY, BLUE S,M,L,XL $29 2822V VELVET BLOCK L/S BLK,ARMY,BLUE S,M,L,XL $34 2823V VELVET JERSEY BLK, ARMY, BLUE S,M,L,XL $39 2824V VELVET HOODY BLK, ARMY, BLUE S,M,L,XL $36 2825V VELVET PERF SHORTS BLK,ARMY, BLUE S,M,L,XL $26 2826V VELVET PERF TRACKPANT BLK,,ARMY,BLUE S,M,L,XL $44 2827V VELVET PERF DROP PANT BLK,ARMY,BLUE S,M,LXL $44

MESH AND RELFECTIVE

2900M TAIL TANK WHITE SILVER, BLACK S,M,L,XL MESH $21 F$24 2901M UNILATERAL TEE WHITE SIVLER BLACK S,M,L,XL MESH $25 F$29 2902M LONG TEE MESH BTM WHITE, SILVER , BLACK S,M,L,XL $21 2903M NOBLEMAN HOODY WHITE AND BLACK S,M,L,XL $34 2904M SHORTS MESH STRIPENG WHITE,GREY,BLACK S,M,L,XL $24

MYLAY NYON RIPSTOP

2906M MYLAR JACKET SILVER S,M,LXL $55

2907M ANARACK JACKET SILVER, PINSTRIPE, BLACK SHERPA S,M,L,XL $69

SHIRTINGS AND TEES

2121S MUSCLE LONG SHIRT WHITE,PINK, BLACK,NEO S,M,L,XL $39 2122S S/SLV SHIRT LONG SHIRT WHITE,PINK, BLACK,NEO S,M,L,XL $44 2123S KING SHIRT L/S WHITE,PINK, BLACK,NEO S,M,L,XL $49 2124S PRINCE TANK WHITE,GREY,BLACK S,M,L,XL $22 2125S PRINCE TEE WHITE,GREY,BLACK S,M,L,XL $25 2126S PRINCE TUNIC WHITE,GREY,BLACK S,M,L,XL $29

PANTS

2500P DROP PANTS BLK/GREY/WHITE S,M,L,XL $35 2501P DENIM SWEAT JOGGER DENIM AND BLACK S,M,L,XL $35 2503P MESH TRACK PANT WHITE,GREY,,BLACK S,M,L,XL $44 2504P TRACK PANTS DENIM BLOCK light,dark,black S,M,L,XL $44 2505P SHORTS DROP WHITE, GREY, BLACK S,M,L,XL $29 2506P NEO PRINT SILVER S,M,L,XL $39 2507P GANGSTA STRIPE PANT BLACK S,M,L,XL $39 2509P PRINT FLAT FRONT SHORT BAHAMAS OR GATE S,M,L,XL $29 2510P PRINT FLAT FRONT SHORT CACTUS, DESSERT, S,M,L,XL $29

TEES AND REFLECTIVE

2101T UNILATERAL PKT WHITE,GREY, BLACK ,VELVET S,M,L,XL $29 2102T MUSCLE ANGULAR PKT WHITE . GREY,BLACK,VELVET S,M.,L.XL $27

2104T REFLECTIVE STRIPE TEE BLACK AND GREY S,M,L,XL $20 2105T REFLECTIVE SWEAT BLACK AND GREY S,M,L,XL $28 2106T PEFLECTIVE SHORTS BLACK AND GREY S,M,L,XL $24 2107T REFLECTIVE TRACKPANT WHITE AND GREY S,M,L,XL $36 2108T TEE DIGITAL REFLECT WHITE,GREY,BLACK S,M,L,XL $21 2109T SWEATHOODY DIGITAL GREY AND BLACK S,M,L,XL $39 2110T DIGITAL REFLECITVE SHORTS GREY ONLY S,M,L,XL $29

ACCESSORIES 1091A COLLAR SUSPENDER BLACK AND PLAIDS $25 1092A REFLECTIVE HARNESS BLACK $19. 1093A TIE COLLAR SUSPENDER BURG, NVY/GRN, MULTI $29 1094A HARNESS SUSPENDER BLACK ,IVORY/BLK,IVORY/MULTI $14 1095A HOODIE SUSPENDER BLACK $25 1096A LOOP HOODY STRAP BLACK $34 1097A HARNESS SHOULDER QUILT AND SCUBA $24 1098A COLLAR HOLSTER SIDE POCKETS $39 1099A HOLSTER SUSPENDER $34 $39LEATHERETTE 1100A HOODIE HOLSTER SIDE PKTS $36 $39LEATHERETTE

1900M - $69 MYLAR JACKET

1870R - $24 CROP HOODY TOP

1871R - $24 BOXER SHORTS

1880S - $29 CROP SHIRT

1877R - $34 SATIN BOXER

1820V - $25 DOLL HALTER

1817V - $19 VELVET SHORTS

1818V - $19 TIE HALTER

1817V - $19 VELVET SHORTS

1813V - $49 TRACK JACKET

1883S - $44

KING SHIRT DRESS

1880S - $29 CROP SHIRT

1885S - $39 NEO SKIRT 1884S - $34 NEO CROP SHIRT

1885S - $39 NEO SKIRT

1815V - $20 VELVET HALTER

1816V - $22 VELVET SKIRT

1815V - $20 VELVET HALTER

1821V - $22 VELVETCLOUD SHORT

1814V - $69 LONG TRACK JACKET

ROJAS 2015 WOMENS

CACTUS OR DESERT 1100C CROP SHIRT CACTUS OR DESERT ONESIZE $29

1101C BUSTIER BRA CACTUS OR DESERT S,M,L $161103C SHORTS CACTUS OR DESERT S,M,L $191104C SKORT CACTUS OR DESERT S,M,L $34

SHIRTINGS AND TEES 1880S PRINCESS CROP WHITE, BLACK, PINK XS/S ANKD M/L $29

1881S PRINCE SHIRT UNILATERAL WHITE ,BLACK,PINK XS.S AND M/L $361882S QUEEN SPLIT BACK SHIRT WHITE ,BLACK ,PINK XS/S AND M/L $391883S KING LONG SHIRT WHITE ,BLACK,PINK XS/S AND M/L $441884S NEO PRINT SHIRT SILVER XS/.S AND M/L $341885S NEO FLIRT SKIRT SILVER XS/S AND M/L $39

SWEATSHERPA FLEECE 1870R CROP HOODY TOP WHITE,PINK,BLACK XS/S AND M/L $24

1871R HI BOXER SHORTS WHITE,PINK,BLACK S,M,L $241872R HOODY TUNIC WHITE,PINK,BLACK UNISEX S,M,L,XL $341874R HOODY MESH BACK UNI WHITE,PINK,BLACK X/S/S AND M/L $231875R CROP MESH HOODY TOP PINK,WHITE,BLACK X/S/S AND M/L $241876R HI WAISTED VELVET SHORTS BLACK/PINK & BLACK/WHITE S,M,L $341877R HIGH WAISTED SATN BOXERS WHITE,PINK, BLACK S,M,L $341931R OVERALL TOP XS/S AND M/L FABRIC $22 DENIM $231932R OVERALL DRESS XS/S AND M/L FABRIC $29 DENIM $34

VELVET PERFORATION1810V TANK BLK/BURGANDY/BLUE/PINK XS/S AND M/L $191811V TRACK PANT BLK/BURGANDY/BLUE/PINK S,M,L,XL $391812V DRESS JUMPER BLK/BURGANDY/BLUE/PINK XS/S AND M/L $361813V HOODY JACKET BLK/BURGANDY/BLUE/PINK S,M,L,XL $491814V TRACK LONG JACKET BLK/BURGANDY/BLUE/PINK S,M,L $691815V HATLTER BLK/BURGANDY/BLUE/PINK ONESIZE $191816V FLIRTY SKIRT BLK/BURGANDY/BLUE/PINK XS/S AND M/L $221817V SHORTS BLK/BURGANDY/BLUE/PINK S,M,L $191818V HALTER TIE BLK/BURGANDY/BLUE/PINK XS/S AND M/L $191819V JERSEY DRESS BLK/BURGANDY/BLUE/PINK XS/S AND M/L $391820V BIB HALTER BLK/BURGANDY/BLUE/PINK XS /S AND M/L $25

WOMENS SIZES X/S AND M/L OR S,M,L BOTTOMS 2,4 6 AND 8 MENS S-XL BOTTOMS 30/32/34/36ROJAS 8250 SANTA MONICA BLVD. WEST HOLLYWOOD, CA. 90046 LOS ANGELES T/F 323-252-6170WWW.ROJASONLINE.COM [email protected] WWW.FACEBOOK.COM/ROJASBOUTIQUE

http://WWW.ROJASONLINE.COM

http://WWW.ROJASONLINE.COM

mailto:[email protected]

mailto:[email protected]

http://WWW.FACEBOOK.COM/ROJASBOUTIQUE

http://WWW.FACEBOOK.COM/ROJASBOUTIQUE

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