Karian van der Haak

Versatile and curious per-sonality with critical point of view.

Strong communicative skills and empathic capacities.

Fresh outlook and inventive-ness owing to creative back-ground.

Hands on mentality with or-ganizational and executive capabilities.

Affinity with new media and cultural - environmental in-volvement.

Easy and accurate maintain-ing of overview with an eye for detail. See more selected projects at karianvanderhaak.com

god david

Narrating the life of David Beckham being idolized as saint Jesus Christ. Inspiration is taken from holy stories, re-ligious costumes and images and the soccer field. Creating significant sentences, concept book and eleven designs with hand created fabric samples.

Concept and collection book, research, texts, illustrations, fashion designs, editing and lay out.

aquarius

The age of aquarius is used as an inspirational source. Creat-ing a prognosis concept book with poems, inspirational im-ages and video stills, a three meter long canvas with cutout words from the poem and a movie projected upon it.

Forecasting concept, re-search, illustrations, poems, editing and lay out.

core

Core is a streetwear brand which values awareness of the environment, happen-ings in society and its wear-ers own vision, which is used for inspiration of the concep-tual brand manual, collection and communication. Creating the brand manual, three col-lections and a diverse array of communicational tactics; such as guerilla marketing and social media, with four designers and three commu-nicators.

Brand concept, project man-agement, research, illustra-tions, texts, exhibition design, web design, editing and lay out.

mind appearances

The movement MIND AP-PEARANCES revolves around redirecting society’s focus from Appearances to the In-ner Self. This focus is created and maintained by the Fash-ion and Beauty Industry. The movement highlights issues such as mindless consump-tion and friction between ide-als, reality and mindset. It encourages awareness, dis-cussion and activeness through its guerilla campaign, manifesto and the platform mindappearances.com. By in-filtrating the Industry’s arena of shops, magazines and ads it will set off a movement.

Campaign concept, research, texts, campaign design, web design, editing and lay out.