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david dale

contact

david dale 503.504.2995daviddale@comcast.net

content brochure logos business infographic photo design web page magazine prezi montage labels annual reports posters trade show

brochure › discription

Create a new company logo and a brochure to promote a fictional company

› date

› instructor

PhotoShop / Illustrator / In Design

› programs used

› objective Create a full bleed brochure with text wrap and high quality images

› process I developed an idea for a company then created the logo in Illustrator.

Then took the logo into InDesign and began to work through the challenges of creating a sail shaped brochure. The solution I came up with was sail shaped flaps folding into a hexogonal center panel.

outh

ails

Our cambered sails have 1-5 camber inducers to help to hold a rigid

airfoil, for better speed and stability. These light and easy to

use sails feels great as you track the biggest

waves and fly with the wind.

Stronger than the wind

South

Sail

s are

mad

e of

clear

polye

ster M

ono-f

ilm, D

acro

n,

and M

ylar, w

ith K

evlar

mes

h nea

r

the cl

ew an

d ou

thaul

where

the

greate

st forc

es ap

ply.

Our sa

ils ar

e mad

e by

real sa

ilors

and t

ested

unde

r the m

ost

extre

me

co

nditio

ns.

Des

ign

ed t

o f

ly

As passionate as you

Light as th

e sky

Han

dmad

e to

las

t

sou

th is th

e way to

Go

We h

ave a

varie

ty of

sail d

esign

s to

help

you f

ly. N

o matt

er w

hat t

he

cond

itions

, from

the B

awley

Point

, to C

loud B

reak

, to

winte

r wav

es at

Waim

ea

Bay;

South

Sails

can

set y

ou ap

art f

rom

the m

asse

s.

Because we live the sailor’s life we not only understand you, we understand your passion.

Barreling down a wave that dwarfs your board

and sail? Can you even describe it

if you haven’t been there?

Our lightweight con-

struction makes it easy to get

out into the spots you want

go and delivers you back

with power and grace.

Uncompromising

choices make all our sails light and strong.

Before windsurfing hit the Olympics,

South Sails had been on the

leading edge.

Out of a love for

adventure, and the

Maori spirit, we

share our tribal

secrets with

those who

seek theway.

front closed back closed front open back open

12/01/16

› course comm 130

Tranberg

These are a few logo ideas that I worked on during the class and a couple I did for clients in the past. I did three logos for the class using exclusively Illustrator, while the other two were a combination of Illustrator and PhotoShop.

logos › discription

Create a variety of logos for real and imaginary clients

› date

› instructor

Illustrator / In Design

› programs used

› objective Create logos as vector graphics

› process

1o/25/16

› course comm 130

Tranberg

Out of the logos that I did for this project, I chose the ViVid logo and created a stationary set using InDesign for the layout.

I was interested in the repetition of components of the logo and used different pieces to create a water mark and background items

business › discription

Create business suite for an imaginary client

› date

› instructor

Illustrator / In Design

› programs used

› objective Make a powerful and stylish business set with the chosen logo

› process

1o/25/16

› course comm 130

Tranberg

This was the first full project I had done solely using Illustrator so I really felt the challenge.

I started with sketches of the general idea, then converted everything intovector graphics using Illustrator.

The flow of the piece was a challenge, but I think I was able to create a visual flow that delivered the message in a fun and interesting way.

infographic › discription

Create an infographic that uses hierarchy and good design

› date

› instructor

Illustrator

› programs used

› objective Make an effective infographic including at least one chart or graph

› process

11/02/16

› course comm 130

Tranberg

For the photo design assignment, I shot a photo that was intended to capture a feeling of nostagia.

The page idea was for an imaginary magazine that would be targeted towardseniors and would accompany an article about remembering old times.

photo design › discription

Create business suite for an imaginary client

› date

› instructor

PhotoShop / Illustrator / InDesign

› programs used

› objective Create a photo to capture a feeling, and to use it in a graphic layout

› process

11/02/16

› course comm 130

Tranberg

Since I have recently been hired by this company I chose to do the mock up for it's web site.

I was motivated to make it look better than what they currently have.

Using graphics that I lifted from their current site, I re-imagined the look and feel with more elegant colors and simpler navigation

web page › discription

Create a web site mock up for a prospective client

› date

› instructor

PhotoShop / Illustrator / InDesign

› programs used

› objective Create a simple and beautiful wire frame to show a developer/coder

› process

11/16/16

› course comm 130

Tranberg

Working with a friend who is a professional photographer I got the the extreme contrast for the photo of my face by using spectral lighting.

I interested in the idea of two faces and made up an article title that would work with the split lighting.

I used the actual Interview logo in red to make the black and white background more stark.

The call outs and the headers were intended to make the cover pop and grab the readers attention.

magazine › discription

Create a magazine cover using my own face as the central photo

› date

› instructor

PhotoShop / Illustrator / InDesign

› programs used

› objective Make a realistic magazine cover that shows my face and demonstrate hierarchy

› process

09/30/16

› course comm 130

Tranberg

This was the first time I had used Prezi, so I had to get familiar with how it worked and how to integrate pre-designed images into the presentation.

I created an infographic based on a diet that I was trying, and worked it into a Prezi presentation that stepped through the special features of the diet.

prezi › discription

Create a prezi presentation that shows movement through a graphic

› date

› instructor

PhotoShop / Illustrator / InDesign/Prezi

› programs used

› objective Make a presentation using prezi to create movement and flow

› process

10/07/16

› course comm 130

Tranberg

For this exercise I started with a quote that I liked and modified it slightly to work for my graphic.

I then started to sketch and browse ideas when I was struck by a piece by M.C Escher that shows the artist looking at his own reflection in a silver ball. With this as my guide, I found a couple of images that I thought captured the idea of the quote, and mixed them into a montage.

montage › discription

Create a prezi presentation that shows movement through a graphic

› date

› instructor

PhotoShop

› programs used

› objective Make a montage that represented an inspirational idea

› process

10/07/16

› course comm 130

Tranberg

I was called by Slick's to help create a label for their product that was going on the market for the first time.

They had no logo and no previous look so the field was wide open. Because it was a BBQ sauce it seemed right to do something with flames and colors that reflected the nature of the product.

In the design I had to incorporate the label requirements, includingingredients, recipes and tips, and the bottle dimensions.

labels › discription

Product labels for Slick's Big Time BBQ Sauce

› date

› instructor

PhotoShop / In Design

› programs used

› objective Make atractive lables for a new product that would stand out on the shelf

› process

08/15/14

› clientSlick's BBQ Sauce

none

I started with Protocall doing video work and was asked if I could help with some marketing materials.

Over the next few years, I created marketing materials, including print andonline material for this client.

PROTOCALL

2012ANNUAL REPORT

2013 Annual Report

annual reports › discription

Annual Reports for a national crisis hotline call center

› date

› instructor

PhotoShop / In Design

› programs used

› objective Create Annual Reports that were informative and attractive

› process

2009 -2015

› clientProtoCall Services

none

Part of the marketing job for any company is internal, for ProtoCall the goal was to show their consolers the faces of those they worked with and topromote a healthy work environment.

These posters were built around a campaign the focused on the ProtoCall promise which was core to their business both internally and client facing.

These posters were to be hung in the entrances to their offices to greet em-ployees and visitors.

posters › discription

lobby posters for Oregon, Michigan, and New Mexico

› date

› instructor

PhotoShop / In Design

› programs used

› objective Show the faces of employees and promote the call center

› process

08/15/14

› clientProtoCall Services

none

This client was a regular trade show participant, so we made banners that could be set up together or seperately depending on the size of the show.

Each panel has a stand alone message but can coordinate withany other panel.

trade show › discription

Create 8'x3' trade show panels to stand alone or work as a set

› date

› instructor

PhotoShop / In Design

› programs used

› objective Capture the attention of trade show attendees

› process

08/15/14

› client ProtoCall Services

none

david dale

503 . 504 . 2995daviddale@comcast.net