portfolio paola massignan
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PAOLA MASSIGNAN | designer | 2016
folioport
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PAOLA MASSIGNAN | designer | 2016
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Hi,my name is Paola Massignan, a multi-faceted designer with working experiences in Singapore, Paris and Italy.My extensive training let me approach the world of design from different perspectives. I believe, in fact, that constant interaction with cultures that differ from your own is the key for being effective as a professional today.
To me design and travelling go at the same pace. My experiences and interests led me enhance a reflective approach in conception, that starts from research and goes to design, but also marketing and retail. I have reached total autonomy in managing the dynamics of creation, development and implementation of projects related to Design, Visual Merchandising, Operational and Strategic Marketing. I have also been successful managing the art direction of an emerging brand of pedelecs and working as creative consultant in the world of classic cars.
Today I aim to continue my career in a creative field that could allow me to work to the best of my potential and to try new and challenging realities. With an artistic education, excellent knowledge of English and French - written and spoken - and constantly interested in new challenges, I am able to meet the needs of an international company, sensible of today’s market trends.
Focus: take care of the value of design. Take account of everything that concerns the type of materials used, the production itself, the way of presenting it, in order to fullfill the needs of final user.
Buzzwords: strategic design, trends research, branding, art direction, graphic design & advertising, packaging, marketing.
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customer: ATHENA - GETyear: 2015-2016category: electronic device
Corporate Identity (naming, logo design, website, presentations, stand design).Graphics (App layout, icons).Packaging design.
GET DATA MUSIC | naming | color palette | logo design
PANTONE 388 U
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GET DATA MUSIC | App layout
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GET DATA MUSIC | website layout: www.getdatamusic.com
how it works
home page
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GET DATA MUSIC | packaging | quick guide
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customer: PAOLO PEDERSOLIyear: 2015category: classic cars
Corporate Identity (logo design, stationery, website, clothing).Art Direction (photoshooting).Creative Consultancy (visual communication, interior design).
SCUDERIA CLASSICHE | logo design | studio
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final logos + payoff
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SCUDERIA CLASSICHE | stationery | studio
matte finishing
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SCUDERIA CLASSICHE | stationery
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SCUDERIA CLASSICHE | photoshooting
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SCUDERIA CLASSICHE | website | coming soon page
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w.scuderiaclassiche.com
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SCUDERIA CLASSICHE | website: www.scuderiaclassiche.com
focus on page
photo gallery
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SCUDERIA CLASSICHE | roll ups | brochure
ABOUT USA PASSION FOR TECHNOLOGY AND SERVICE
My first real love was with LEGO and ever since I have been fascinated by technology, functionality and logic which has led me to have an insatiable hunger for knowledge and experience.
Scuderia Classiche was founded on the basis of two decades of experience in the world of automotive engineering, sports and sales. A strong worldwide network of business partners and friends help on a daily basis to deliver first class service with a personal touch.
“Amore per le auto sportive” means “love for sports cars”, this is what we do. More so we have a strong passion for automotive histo-ry in general and consider its economic and social impact to have been of greater significance historically than that of any other industry.
Scuderia Classiche provides to its customers a dedicated service in Italian, German, French and English.
Scuderia Classiche is proud of its partners:
PASSION
I have developed my professional career around the goal of continuously striving for new experiences and knowledge. This is what ultimately drives me and makes me want to continuously improve.
Mr. Pedersoli was an extremely receptive and interested employee, who has a profound technical knowledge. He was always prepared to learn and to make efforts above average.
He carried out all his duties efficiently, conscientiously and to our complete satisfaction.
KNOWLEDGE
This is the ‘soul’ of the business. Putting together the passion and knowledge to ultimately deliver a service which helps our clients realise their personal dreams.
EMPATHY
Team Sauber F1Extract from letter of reference
WHAT WE OFFEROUR PROMISE IS TO DELIVER CONSISTENTLY THE BEST VEHICLES AND SERVICES TO OUR CLIENTELE
VEHICLE SEARCH & SALES
For clients wanting to purchase individual cars or collections, our service is tailored to meet your specific needs whether it is a personal purchase, an investment or indeed both. We act exclu-sively on behalf of you, the buyer, assuring a professional and personal service at all times.
Our service fees are based on a monthly retainer which is then deducted from an agreed commission upon successful comple-tion of the transaction.Occasionally there may be cars in the current Scuderia Classiche stable which may be purchased direct from stock.
VEHICLE VALIDATION
Vehicle validation prior to acquisition is the most crucial step in the purchase process. Technical knowledge and meticulous attention to detail are vital to ensuring a ‘good buy’.
Taking advantage of decades of experience in automotive engineering, we personally inspect every vehicle, scrutinising the technical state, the optical quality and the functionality. This is a service we can also offer separately to clients who think they may have already found their ideal car.
Verification of originality is also available as an additional service.
EVENT MANAGEMENT
Selecting the right events and race series can seem an onerous task but we help you every step of the way to maximise the enjoy-ment of your driving experience. This could be an ‘arrive & drive’ package (including car if needed) for events such as the Mille Miglia or entry to track days or racing series.Our Activity Management Service includes:
> managing event entries;> vehicle transportation;> vehicle management at the event;> rally training classes;> organising insurance coverage;> managing photo or video memories.
LuganoSwitzerland
Ph.: +41 78 964 74 00
ch.linkedin.com/in/pedersolipaolo
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customer: ALBERTO FRIZZIEROyear: 2015category: bikes
Corporate Identity (logo design, stationery, website, clothing).Creative Consultancy (visual communication, interior design).
CICLI CENGIA | logo design | studio | coming soon page | work in progress...
ww
w.ciclicengia.it
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CICLI CENGIA | advertising
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customer: KLAXON S.r.l.year: 2014category: pedelecs
Corporate Identity (logo design, stationery, website, clothing).Art Direction (photoshooting).Creative Consultancy (visual communication, interior design).
KLAXON | logo design | advertising
Logo re-design: the brand’s name is within a badge, used alsoon the front of the bike.
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KLAXON | advertising
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KLAXON | website | flyer
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The flyer measures 10x10cm once folded, and becomes a nice poster when it is open.
The purpose was to create an easy way to communicate the brand new collection.
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Each bike is color-labeled and specific icons provides details about its features.
KLAXON | poster | website
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KLAXON | photoshooting | backstage
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KLAXON | catalogue
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KLAXON | stand design | moodboard/studio
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KLAXON | stand design | moodboard/studio
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OGIO | advertising | testimonial: Fiammetta Cicogna
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OGIO | advertising | Sportweek publishing | backstage
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OGIO | shop display
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OGIO | trend research/design proposals
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customer: ATHENA S.p.A.year: 2013category: automotive
Corporate Identity (logo re-design, stationery, clothing).Art Direction (photoshooting, video editing).Graphic Design (advertising).
ATHENA | brochure
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ATHENA | brochure
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Glossy finishing only on the “fan” Athena. The fan, with its different “petals”, represents the multiple services offered by the group.
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MARTINI | packaging redesign
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MARTINI | packaging redesign
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customer: KÉRASTASEyear: 2012category: hair care
Visual Merchandising (design proposal).Graphic design.
L’ORÉAL PARIS | desk display
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customer: REDSTONEyear: 2012category: fashion
Visual Merchandising (design proposal).Graphic design.
GIADA | visual merchandising + dedicated card
Moodboard/presentation of the new brand image and the design proposals.
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customer: FERREROyear: 2011category: luxury goods
Packaging (design proposals).Corporate Identity (logo re-design).
BRANDIMAGE | packaging + graphic restyling
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customer: TIGIyear: 2011category: hair care
Graphic design (advertising).Trend research.
BRANDIMAGE | moodboard + studio advertising
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AIR FRANCE | moodboard/advertising studio
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POLITECNICO DI MILANO | final thesis | master degree
Redesign of the architectural system for a usemore rapid and without waste of the service, but also of the graphic communication and the store’sfurniture.
CONCEPT: refrigerators are designed to avoid the most waste. The circular shape optimizes space and the supply of goods; the glass walls allow a better preservation of the cold and the different shelves allow a disposal of goods in order of per-ishability, and so, allow the retailer to offer them at different prices, in order to meet the economic needs of its customers.
The shape of the display shelves allows an optimi-zation of the spaces, as well as an easier use for the elderly, often in trouble for the heights of the shelves.
3D MODELING: Rhinoceros.
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POLITECNICO DI MILANO | final thesis | bachelor degree
Design of a stall for the market of Porta Palazzo, Torino.
CONCEPT: the square has already a building of the famous italian designer Massimiliano Fuksas.The idea was to capture the aesthetic appearance of the building, combining it with the visual communi-cation rules of the market, involving the use of color-ed stripes to distinguish the goods sold.
The shape itself is designed to improve the flow of passers-circulating during market’s hours.
Once the market is finished, it becomes an useful place to rent to anybody interested on displaying something (artists, craftsmen,...).
VIDEO ANIMATION: Cinema 4D.
