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R . A . M A S R I / / / / / / / / / / / / / / / / / / 2 0 0 8

S E M I O T I C S C R A P B O O K

1

T h e o b j e c t i v e o f t h i s

a s s i g n m e n t w a s t o e x p l o r e

t h e s e m i o t i c a s s o c i a t i o n s

o f a b r a i n s t o r m e d s e t o f

o b j e c t s . I u s e d a p p r o p r i -

a t e d p a g e s o f v i n t a g e

m a g a z i n e s t o e s t a b l i s h t h e

t o n e o f m y s e t .

I C O N S E T

2

U s i n g t h e c o n n o t a t i o n s

a n d d e n o t a t i o n s f r o m

t h e s e m i o t i c s c r a p b o o k ,

I d e v e l o p e d t h i s s y s t e m

o f i c o n s t o r e p r e s e n t

t h e s e i n d i c a t o r s o f t h e

e v o l u t i o n o f t e c h o n o l -

o g y a n d p o p c u l t u r e .

1994

1960

1990

19891982

1976

1850

1880

1910

1940

1955

1970

1985

2000

2015

I was killed bythe Mac in 1985

I was killed bykeypad telephonesin the late 60’s

I was killed bythe advent of digital photographyin 2000

I was killed bythe CD in the mid 1990s

I was killed bythe CD in the mid 1990s

I was killed bythe NintendoEntertainmentSystem in the mid 80s.

A Look Into the Life and Death of Popular Retrophilia

height of

consumer

popularityY E A R I N V E N T E D T O Y E A R O B S O L E T E

I N F O G R A P H I C

U s i n g r e s e a r c h o n e a c h

o f m y i c o n s , I t h e n

c r e a t e d a n i n f o g r a p h i c

d e p i c t i n g t h e l i f e s p a n s

o f t h e s e o b j e c t s .

3

B A N TJ E S P O S T E R

4

T h e o b j e c t i v e o f t h i s

t y p o g r a p h i c a s s i g n m e n t

w a s t o c r e a t e a p o s t e r

r e f e r e n c i n g t h e s t y l e o f

a f a m o u s d e s i g n e r,

f o c u s i n g o n t h e i n t e -

g r a t i o n o n t y p e a n d

i m a g e .

S E L F P O R T R A I T

5

A p h o t o g r a p h y a n d i m a g e

m a k i n g p r o j e c t , t h e o b j e c -

t i v e w a s t o c r e a t e a

p o s t e r e x h i b i t i n g i n d e x e s ,

i c o n s , a n d s y m b o l s f o r

y o u r s e l f . O r i g i n a l p h o t o g -

r a p h y a n d i l l u s t r a t i o n .

E X H I B I T B R A N D I N G

6

E l e c t r i c R o t a t i o n , a

m u s e u m e x h i b i t a b o u t

t h e h i s t o r y o f t h e d e s k

f a n . I d e v e l o p e d a

c o h e s i v e t y p o g r a p h i c

a n d c o l o r p a l e t t e , a n d

a p p l i e d i t a c r o s s a

r a n g e o f c o l l a t e r a l .

A Hist

ory o

f the D

esk F

an

I N T R O D U C I N G . . .

7

T h e c o v e r t o a f o l d a b l e

m a i l e r m e a n t t o d e m o n -

s t r a t e t h e k e y a s p e c t s

o f a t y p e f a c e .

1964

by Adr ian Frut iger

In t roduc ing Univers ’ Chunky, Shor t S is te r

I N T R O D U C I N G . . .

8

T h e i n s i d e o f t h e

m a i l e r , g o i n g i n t o

h i s t o r i c a l d e t a i l , a n d

i l l u s t r a t i n g t h e u s e o f

a n a l p h a b e t i c s y m b o l s .

R U S S E L W R I G H T

9

A t y p o g r a p h i c s t u d y i n

b o o k f o r m . U s i n g m i d -

c e n t u r y m o d e r n

d e s i g n e r R u s e l l W r i g h t

a s c o n t e n t , I a t t e m p t e d

t o t r a n s l a t e m o d e r n i s m

i n a c o n t e m p o r a r y w a y.

G E T O U T T H E V O T E

1 0

A p o s t e r f o r a n A I G A

c o m p e t i t i o n e n c o u r a g -

i n g A r a b A m e r i c a n s t o

v o t e i n t h e u p c o m i n g

e l e c t i o n .

This poster was designed by Ramzy Masri, Kansas City, Missouri.

YOUR BALLOT. THEIR BLOOD.

VOTE

E V E R Y W H E R E

MODESTY

This poster was designed by Ramzy Masri, Kansas City, Missouri.

YOUR BALLOT. THEIR BLOOD.

VOTE

E V E R Y W H E R E

MODESTY

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