portfolio víctor

víctor muñoz

All rights reserved toVíctor Muñoz Troitiño2013

_about me _clients_branded

content _awards_portfolio _contact_how I work


no content, no brand - from “push” to “pull”

“push” model:

-The Brand produces a message-Purchases spaces in conventional ad platforms and spreads the message

-Results based on “push” repetitions

-Saturation: 65 spots/person/day-Attention Collapse: We pay attention to only 21.5 / 7,560 minutes of advertising per day

-Boredom: 92% rejected the ads-Technology enables us to avoid and remove ads

_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work


no content, no brand - from “push” to “pull”

“pull” model: branded content model

-The best advertising does not seem to be advertising

-Brand message that engage users-It must flow from the heart of the brand

-Be relevant rather than persistent

-The brand produces its own content relevant to its target

-It uses the existing media supply-Results based on “pull” entertainment

_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work


taking brands from content to commerceConnecting “people stories” with “product stories” through branded content and Social Media.

Social Media is a channel built with people stories. Content drives engagement. I Create content that connects audiences to brands. Combine brand communication and strategy with valuable entertainment and cultural relevance, deliver guaranteed and measurable consumer engagement for my clients.

i’ve founded “g&w”, is a one man company powered by many people:

builds brands through consumer insight.

As a marketing company:

- Research & strategy- Measurement & analytics

reporting- Client, agency and

marcom integration

creates engaging content that people love.

As an entertainment company:

- Creative development & ideation

- Integrated on-demand content creation & production

delivers content to targeted audiences.

As a distribution company:

- Brand channel management & development

- Audience management & moderation

- Targeted content distribution - Influencers, publishers and

blogger outreach

_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work


Víctor Muñozsolver/brand navigator resume

my mantra

my trail

i’m good at

i’ve been lucky to work with

Life is far too short to let an opportunity go by. Create the life you want, no one else will do it for you. Take risks, succeed, fail, learn and grow. Attitude is everything!.

Born in Madrid and raised in Cádiz, I’ve lived in San Sebastián and now in Madrid again. Bachelor in Business Administration grade and master in marketing & communications. I Run my own company. Motorcycling, skying, and sailing, very fast and very furious. Trying to do my best every single day so here I stand.

Leading with my heart. Putting out “fires”. Listening. Working with people and surfing all kind of situations. Being levelheaded in a crisis. Building partnerships with clients. Pushing for the best work. Thinking out of the box. Being straightforward. Turning from strategy to creativity to execution. Connecting. Jokes.

Creative thinkers and doers. Some big clients as P&G, Designit, Antena 3, El Corte Inglés, Danone, MTV, MPG, Quick Silver, L’Oreal...

_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work


_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work


_fmcg _retail _pharma_broadcasting

_media/advertising _real state

_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work


P"izer



_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work




_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work


!



_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work




_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work


!

_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work


Fantastic experience from the global campaign "Ranchers" (TV, web, social networks, POS ...). It allowed us to approach the rural world and show it in a different and innovative way, increasing engagement with consumers.

tv 90”/120”

web packaging

!

“ranchers”

_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work


https://vimeo.com/63403023


Thanks to Arena Media & Movistar we developed "soundtracks" for the cities of Madrid and Barcelona, in an innovative and very "dance hall" way. Sonora Project: App + Music Agenda + Field Marketing.

app

app

music agenda

field marketing

!

“sonora. st.”

_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work


Great sense of humor and client’s courage are portrayed in this TV campaign (20”) we create for Clarben labs product, Hurricaine.

tv 20”

!

“hurricaine”

_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work



Self-promotion branded content for Neox. Really original TV event for new year’s celebration 2012 and 2013. Great succees, more than 10.000 people engaged and doble audience share. (45’ Tv Show, Mockumentary, social networks, Tv promo’s...)

45’ branded content tv show

!

“happy neox year”

_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work




We went for tapas with Domecq winery, Pernod Ricard Group. Design, implementation, execution and management of Route Alcorta over 14 cities (App + Merchandising + Management Program)

!

Casa NicolasaTosta de bacón con boletus a las 2 salsas

>

La Bodega SettingsEnólogaEl Vino La Ruta

Ruta Ruta : Zaragoza

Bodega DonostiarraPeña y Goñi, 15 Madrid

Fritura de calamares con aliño de limón +

+

+

+

+

+

+

Bodeguilla San LorenzoCava Alta, 4 Madrid

Tosta de queso de cabra al Pedro Ximénezcon sus mermeladas al oporto


Fritura de calamares con aliño de limón










Ruta Ruta : Zaragoza

C/ General Mola 16, 42004El Pilar, Zaragoza945 45 73 88www.casanicolasa.com

Fritura de calamares con aliño de limón con más texto para ver cómo quedaría


Casa Nicolasa

flickr

Ciudad

route guide

“ruta alcorta”

_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work

app

app

app


Designit asked us to create and manage a doctor-patient health social network, more than 2,000 doctors and 12,500 users. (Social Network + Content Generation)

!

medical social network content generation

“www.vivu.es”

_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work






http://www.vivu.es

http://www.vivu.es

We produce and perform a branded content for Turespaña reaching over 10 million viewers in four different countries through its broadcast on MTV.

!

reality show

“fix you”

_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work




Video content generation for MPG & El Corte Inglés. Digital Platforms distribution: Facebook, Tuenti, YouTube, Blogs...

!

content generation tv 90”

“cheap & chic”

_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work






Organization and management of the Fundamed Awards, and the Best in Class Awards (BiC). Wonderful events where we met the pharmaceutical industry, media, and the health authorities.

!

fundamed awards BiC awards

“fundamed & BiC”

_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work


We created, produced, performed and distributed the first Branded Content Show for El Corte Inglés. Fashion in action, a coaching tv show for Young people with fashion troubles!

!

20” promo + 45’ tv coaching

“fashion in action”

_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work


http://www.youtube.com/watch?v=o085QnFS6Uo&feature=youtu.be





We designed and decorated for Napali Group (Quik Silver, Roxy & DC Shoes) more than 600 shops around France and Spain. PLV, light boxes, magnetic paper, etc. ..

!

light boxes, magnetic paper, smartframes

“stores”

_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work


Co-created and co-produced with Secuoya Group. This is an incredible game show, a contest full of tension and excitement. ¡Ramson, let's do a show and make it look like an accident!

!

game show

“ransom”

_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work


http://www.youtube.com/watch?v=XRkSRZKAXlo

http://www.youtube.com/watch?v=XRkSRZKAXlo

_canneslions 2012

_epica awards 2012

_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work


_canneslions

_epica awards

We present four fantastic projects in the Branded Content category premiered at Cannes Lions 2012 edition, achieving great success and notoriety thanks to the originality and innovation of the campaigns.

the most luxury night danone nations cup

happy neox year fix you_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work

“cannes lions 2012”






http://www.youtube.com/watch?v=lz88mY2bA9k

http://www.youtube.com/watch?v=lz88mY2bA9k

http://www.youtube.com/watch?v=phgaBd7xrec

http://www.youtube.com/watch?v=phgaBd7xrec

_CannesLions

_Epica Awards

the league that moves the world

Introducing the campaign "La Liga que mueve el mundo" from BBVA into the EPICA Awards 2013.

_clients

_awards

_contact

_branded content

_portfolio

_about me

_home

_how we work

all rights reserved to G&W

“epica awards 2013”



keynote:/Users/aftersharetv/Desktop/G%26A/G%26A%20Presentacio%CC%81n%20Garlic.key?id=BGSlide-6

keynote:/Users/aftersharetv/Desktop/G%26A/G%26A%20Presentacio%CC%81n%20Garlic.key?id=BGSlide-6

Víctor Muñoz TroitiñoCHD - Customer Happiness Director

San Bernardino, 18. 2º Exterior Izquierda28015 MadridSpain

garlic & water associated

M + 34 696 929 397T + 34 91 704 80 [email protected]@SrVik

_clients

_awards

_contact

_branded content

_portfolio

_home

_about me

_how I work


mailto:[email protected]

mailto:[email protected]