pós nrf 2015 - a loja física e o novo ambiente digital
TRANSCRIPT
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A LOJA FÍSICA E O NOVO AMBIENTE DIGITAL Manoel Alves Lima
Retail’s big show NRF 2015
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[ O BICHO NÃO É TÃO FEIO ]
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[ O VAREJO CONTRA ATACA ]
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[ BRICK IS THE NEW BLACK ]
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[ LOCAL + GLOBAL ] ] [ LOCAL + GLOBAL ]
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[ MULTI TARGET ]
O MILENIAL RECONHECE VALOR: Funcionalidade, tecnologia, verdade, originalidade…
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O MILENIAL NÃO RECONHECE VALOR: Exclusividade, tradição, perfeição, durabilidade…
[ MULTI TARGET ]
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O MILENIAL NÃO RECONHECE VALOR:
MARCA
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[ CAPITALISMO DO BEM ]
Práticas Sustentáveis, Filosofia, Espiritualidade…
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[ O VELHO FUTURO ]
Eu me sinto bem, perto daquilo que eu reconheço …
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[ MULTI PROTAGONISMO ]
Marca + Produto + Loja + Tecnologia + Equipe
Em busca de uma Experiencia Integrada
para encantar o Consumdor
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[ COM + TECNOLOGIA ]
Próxima, amigável, trazendo solução…
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[ COM + EXPERIÊNCIA ]
Escolha, Teste, Degustação, Customização,Premium
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