POST SHOW REPORT

I. GENERAL INFORMATION

Exhibition Name

Triển lãm Quốc tế lần thứ 13 về Ô tô – Xe máy – Xe đạp điện & Công nghiệp Phụ trợ The 13th International Saigon Autotech & Accessories 2017

Organizer

Asia Trade Fair & Business Promotion Holdings (ATFA)

Program

Date Time Events

25/5

08:00 - 10:00

10:00 – 11:15

11:15 – 17:30

Press conference, Press tour

Opening ceremony, VIP tour

Exhibition activities

26/5 09:00 – 17:30 Exhibition activities

Business matching event

27/5 09:00 – 17:30

Exhibition activities

Business matching event

2nd Car Audio Contest 2017 (EMMA)

28/5 09:00 – 17:30

18:00 – 24:00

Exhibition activities

End of the Show; Moving out

29/5 08:00 – 12:00 Dismantling

Scale

10,000 m2

12,000 visits

Numbers of exhibitors by industry classification: 08 car manufaturing, importing, tuning exhibitors; 25 motorbike and electrical bike exhibitors; 289 parts and other supporting industries exhibitors

Numbers of exhibitors by country: 359 booths from Switzerland, Korea, Singapore, Malaysia, Thailand, Indonesia, China, Vietnam

Sponsors

Government authorities:

Television, press and websites:

INFOTV, Television program “Trong Thế giới xe” – HTV7, Television program “Thời sự” – HTV7, Television program “Xe Việt 24h” – Vietnam Online Television STV, Vận tải Ô tô magazine, Ô tô Việt Nam magazine, Công nghiệp Ô tô magazine, Ô tô Xe máy Việt Nam magazine, Xe và Đời sống magazine, Thời báo Kinh tế Việt Nam, Báo Đầu tư, Autonet magazine, Nghe Nhìn magazine, Xe Việt 24h magazine, Phụ Nữ Mới magazine, Shopping magazine, Cartech magazine (Korea), Autodaily.vn, Xedoisong.vn, Cafeauto.vn, otopro.com.vn, autovn.com.vn, autozoom.vn, xecongnghe.vn, dailo.vn, autovina.com, autonet.com, autopress.vn, tiepthitieudung.com, alan.vn, xe-vietnam.com, xe.vn, xevathethao.vn, banxehoi.com, autotv.vn

Ministry of Industry and Trade

Ministry of Science and Technology

Vietnam Chamber of Commerce and Industry – VCCI

Hanoi Supporting

Industries Business Association -

HANSIBA

II. SUB-EVENTS

II.1 – Press conference

Time: 8:30 - 09:15, 25 May 2017

Venue: Main Foyer, Saigon Exhibition and Convention Center – SECC

Participants: 60 press units và 05 television stations

Number of news/ articles released: Over 100 online articles, 26 paper articles and magazines

II.2 – Opening ceremony

Time: 10:00 – 11:15, 25 May 2017

Venue: Main Foyer, Saigon Exhibition and Convention Center – SECC

Participants: 250 guests

VIPs in the ribbon cutting ceremony:

Mr. Vo Tan Thanh – Vice President of Vietnam Chamber of Commerce and Industry (VCCI)

Mr. Nguyen Quang Huy - Deputy Director of the Ministry of Industry and Trade in Southern Vietnam

Mr. Nguyen Van - Vice President of Hanoi Supporting Industries Business Asscociation

Mr. Liew Yoon Thin – General Director of Hot Engineering Sdn Bhd. – Representative of Malaysian enterprises

Mr. Tran Ngoc Ha - General Director of VEAM Corp. – Representative of sponsors

Mr. Tao Manh Chat - General Director of ATFA

II.3 – Business Matching

Time: 10:00 – 11:15, 25 May 2017

10:00 – 16:00, 26 – 27 May 2017

Venue: Room A2, Saigon Exhibition and Convention Center – SECC

Registered participants: 200

II.4 – EMMA Vietnam Car Audio Contest 2017

Organizer: Forum Otosaigon.com & Asia Trade Fair & Business Promotion Holdings (ATFA)

Sponsors: Minh Phú Auto – main sponsor, and Long Thinh Car Audio, Pioneer Việt Nam – co-sponsors

Time and venue: 9:00 – 17:30, 27 May 2017

Format: 9 competing categories, 03 prizes/ category, based on scoring standard of EMMA assessed by EMMA international and domestic judges

III. COMMUNICATION

Phase 1: 20 Sep 2016 – 30 Oct 2016

Completed website

Sent emails to enterprises about the Exhibition

Delivered flyers at related exhibitions

Phase 2: 01 Nov 2016 – 05 Feb 2017

Advertisements on newspaper/ magazines

Full advertising page on 03 magazines: Tạp Chí Ô tô Việt Nam, Tạp Chí Nghe Nhìn, Tạp Chí Công Nghiệp Ô tô

Advertising banners on website

Banners on 05 websites: Xedoisong.vn, Autovina.com, Autopress.vn, Autodaily.vn, tiepthitieudung.com

Press release

Time: 18/11/2016 Sent to 20 press agencies, collected 20 articles

Advertisements on Zalo Newsfeed, Google AdWords, Facebook fanpage advertisements

Phase 3: 10 Feb 2017 – 30 Apr 2017

2nd Press release

Time: 10 Apr 2017

Sent to 25 press agencies, collected 25 articles

Advertisements on newspaper/ magazines

60 advertising periods: Tạp chí Ô tô Việt Nam, Tạp chí Nghe Nhìn, Tạp chí Công Nghiệp Ô tô, Tạp chí Nghe Nhìn, Tạp chí Xe và Đời Sống, Tạp chí Ô tô xe máy, Tạp chí Autonet, Báo Đầu Tư, Thời Báo Kinh tế Việt Nam, Tạp chí Vận tải Ô tô, Tạp chí Phụ Nữ Mới, Tạp chí Shopping

Advertising banners on website

Banners on 21 websites: Autonet.com.vn, Dailo.vn, Autopress.vn, Autovina.com, Xedoisong.vn, Autodaily.vn, Cafeauto.vn, Otopro.com.vn, Tiepthitieudung.com, Autozoom.vn, Baodautu.vn, Otoxemay.vn, Songmoi.vn, Xevathethao.vn, Alan.vn, Xeviet-nam.com, Autovn.com.vn, Autotv.vn, Xecongnghe.vn, Banxehoi.vn, Trainghiemxe.vn

Phase 4: 02 – 24 May 2017

Street banners

Venue: Ho Chi Minh city industry zone

Quantity: 40 banners

Execution time: 1 week

Text message advertisements

Quantity: 100,000 messages

Frequency: 01 time/ 01 subscriber

Execution time: 19 – 25 May

Receivers: High-income earners in Ho Chi Minh city, individuals and enterprises working in automobile, motorcycle and supporting industries, ATFA’s data source

Email marketing advertisements

Quantity: over 50,000 emails

Execution time: May of 2017

Characteristic: ATFA’s data source, direct email

Flyer delivering

Quantity: 80,000 fliers

Form: Newspaper/ magazine attached; Deliver at shopping malls, auto showroom, interior/ autopart stores

Phase 5: From 25/05/2017

Press release

Sent to 60 press units và 05 television stations

News/ Articles collected: over 80 online articles, 26 paper articles

Television to broadcast news: HTV9, INFO TV, HTV7, STV, HTV1

Television wording

Word ads on 2 television channels: INFO TV, HTV7

Advertising

04 advertising periods to say thanks on 04 magazines: Tạp chí Autonet, Tạp chí Nghe Nhìn, Tạp chí Công nghiệp Ô tô, Tạp chí Vận tải Ô tô

IV. SURVEY

Visitors

130 (11.9%)

269(24.6%)

330 (30.1%)

151(13.8%)

220(20.1%)

< 10 million

From 10 to 15 million

From 15 to 20 million

From 20 to 30 million

More than 30 million

Average Monthly Income 1095 responses

349 (31%)

312 (27.0%)

441 (39.2%)

466 (41.1%)

104 (9.2%)

Buying products

Seeking partners

Understand products

Market research

For job, studying, researchpurposes

Visiting Purpose 1126 responses

568 (48%)

245(20.7%)

262 (22.1%)

(49.7%)

291 (24.6%)

326(27.5%)

Motorcycle

E-bike

E-automobile

Parts & Accessories

New products & Technology

Cars/ Trucks

Interested product 1184 responses

542(48.6%)

236(21.1%)

178(15.9%)

344(30.8%)

480(43%)

160(14.3%)

290(26%)

117(10.5%)

243(21.8%)

2(0.2%)

Vietnam

Malaysia

Switzerland

China

Thailand

Singapore

Korea

Indonesia

Taiwan

Other

Interested Country 1116 responses

Exhibitors

565(54.1%)

74(5%)

231(16%)

139(9%)

106(9%)

135(8%)

130(8%)

55(3%)

76(5%)

90(6%)

7(0%)

Online ads

Leaflets

Friends & relatives

PRs on media

Ads on newspapers & magazines

Invitation from organizer

Social Network

Road banner

TV ads

SMS/ Email

Other

Source of Information 1044 responses

37.3%

50.4%

5.0% 7.3%

General evaluation 1044 responses

Very good

Good

Should be improved

No comment

68.3%

46.8%

7.3%

Manufacturing

Trading

Service

Field

65.9%

65.9%

51.2%

7.3%

39%

12.2%

Launching new products

Attracting new customers

Developing distribution network

Promotion

Developing client relationship

Collecting visitors opinion on product

Purpose of Exhibition

17.1%

26.8%

14.6%

24.4%

9.8%

2.4%

Very good

Good

Average

Attracting visitors

Few visitors

Unknown

Exhibition Effectiveness

19.3%

58.5%

10.0%

12.2%

Assessing Organizer's service

Very good

Good

Should be improved

No comment

PART V. GALLERY

1. Press Clipping

2. Exhibition

Overview of Saigon Autotech 2017

Press conference, Opening ceremony & VIP Tour

Some products displayed at the Exhibition

Some booths at Saigon Autotech 2017

EMMA Vietnam Car Audio Contest 2017

Thank You and See You at