postshow report - 全球家具贸易采购平台 · pdf filefurniture china 2014 thrives to a...
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POST SHOWREPORT
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POST SHOWREPORT-contents
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Press Release 3Fact Sheet 4 – 5Exhibitor Feedback 6 – 7Events 8 – 10Visitor Profile 11Local Visitors 12Overseas Visitors 13 - 14Products of Interest 15Purpose of Visit 16Onsite Impressions 17 Outlook of Furniture China 2015 18
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Furniture China 2014 Thrives To A Powerful Exhibition Of Better Value
Under fabulous performance of the participating exhibitors and all the support and involvement from universal buyers and visitors, Furniture China 2014 harvested a successful conclusion on 14 September.
On occasion of its 20th anniversary, China International Furniture Expo (Furniture China 2014) got fully elevated on an overall scale. Combining the most key Chinese domestic furniture enterprises and 307 overseas exhibitors, there were totally 2,685 exhibitors participated in the exhibition and displayed their latest products, design and technology at Shanghai New International Expo Centre (SNIEC) and Shanghai World Expo Exhibition & Convention Centre (SWEECC). Generally, the exhibitors were very glad with the exhibition service. They remarked that the venue facilities were improved and also the visitor flow was satisfactory with many quality buyers.
This year’s exhibition attracted 98,401 visits, a 15.34% increase compared with last year, including 21,823 overseas from 158 countries and regions, which raised 3.3% and hit a record high. From feedback of visitors, the limited five-day exhibition provided them adequate visiting experience through the convenient transportation and clear information. Furthermore, the majority of visitors spoke highly of the exhibited furniture products, saying they could easily find the ideal furniture suppliers or furniture design.
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POST SHOW-press release
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Exhibition Dates 10-14 September, 2014
Exhibition Venues Shanghai New International Expo Centre (SNIEC)Shanghai World Expo Exhibition & Convention Center (SWEECC)
Exhibition Space 350,000 sqm in total
No. of Exhibitors 2,685 in total
No. of Visitors 98,401 (including 21,823 overseas from 158 countries & regions)
Orgainzers China National Furniture AssociationShanghai UBM Sinoexpo International Exhibition Co., Ltd.
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POST SHOW-fact sheet
Furniture China 2014Contemporary Furniture, Design / Premium Furniture, Kitchen Furniture, Children’s Furniture, Outdoor / Rattan Furniture, Upholstery Furniture and Classic Furniture
Office Furniture China 2014Office Furniture, Hotel Furniture, School Furniture, Public Furniture and Hospital Furniture
Home Furnishing China 2014Furnishing, Decorative Painting / Lighting / Carpet, Fabrics, Beddings and Art crafts
FMC China 2014FMC Premium 2014Woodworking Machinery and Furniture Raw Materials
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DoD (Design of Designers)The platform that exhibitors can only be the designers
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Expo - StoreThe major creative centers, furniture malls and selected flagship stores of famous furniture brands
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786 exhibitors from 45 countries and regions:
China, Sweden, Germany, France, USA, Australia, Turkey, Columbia, Netherlands, Italy, Switzerland, Singapore, Mexico, Malaysia, Russia, Poland, South Africa, Japan, Canada, Korea, Brazil, Vietnam, UK, India and etc.
9 groups and associations:
the State of North Carolina/Appalachia USA, the French Timber Industry Association, the Finnish Sawmills Association, the American Hardware Export Council (AHEC), American Softwoods, Canada Wood, the Taiwan Woodworking Machinery Association (TWMA), the Yuhang Home Textile Pavilion and the Asian International Furniture Material Trading Center (AIFM))
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1,899 exhibitors from 27 countries and regions:
China, Hong Kong SAR, Taiwan, Korea, Philippines, Thailand, Singapore, Vietnam, Malaysia, India, Indonesia, Iran, Germany, France, Italy, UK, Netherlands, Russia, Belgium, Sweden, Spain, Portugal, Australia, Brazil and etc.
8 country pavilions:
France, Belgium, Spain, Portugal, Malaysia, Indonesia, Singapore, Korea
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POST SHOW-exhibitor feedback
Companies choose to participate in Furniture Chinaas it’s a great furniture trade platform being upgraded every year. Most exhibitors have made a long-term relationship with Furniture China. 71.2%of the exhibitors are repeating exhibitors, including 203 exhibitors who have participated in Furniture China over 10 years.
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97.6% of the selected 658 key exhibitors have confirmed to participate again in Furniture China 2015.
There are nearly 400 new companies requesting some 40,000 sqm net for Furniture China 2015, which gives the organizers to choose from the best to improve further more the quality of exhibitors and products.
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POST SHOW-exhibitor feedback
We have had 80% of the costumers we had hoped to see. So we are very happy with the result.
– Claus Børlum Petersen, Range and Marketing Director from Interstil A/S
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We did achieve our goals at the fair and surpassed them! It was overwhelming on the feedback we received from the show.
– Elias Sido, General Manager from PERIOD STYLE FURNITURE
Bayliss had an excellent result and we are very excited about exhibiting in 2015 in the same hall/position. The fair is the perfect platform for developing & growing business and for building long term business/personal relationships.Bayliss has achieved significant sales and have grown our customer database.
– Daryl , Managing Director from Bayliss
We have seen more true customers that wrote and confirmed orders than any other China show.
– Mark Foster, Director Int’l Sales from UTTERMOST
It’s really a good fair in shanghai, we will definitely attending for next year.
– Torben Villadsen, Commercial Director form ACTONA
The North Carolina state has rich natural resources, and china is our great partner. We work to promote North Carolina companies to do exporting, and here we specially do the timber product. Although it’s my first time come here, I’m very impressed for the show, it’s really a nice show. Chinese market has excellent sales and excellent opportunities, so we come here.
– John Hammond, International Marketing Specialist from North Carolina Department of Agriculture and Services
There is no better place for us to come than to China, because the demand is so strong for us to come here. What makes us proud is the quality of the hard wood products we produced. And I have great confidence in Chinese market. That’s why we come here year after year. We have been come here for most of the time. My hope would be that the show continues to get stronger and stronger, what’s for us? We keep coming back, and we hope the show success, so we could be the part of this success.
– J. Scott Hercik, Regional Planning and Research, Appalachian Regional Commission
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Date Time Events Location
10 Sept.
9:30 – 10:00 Opening Ceremony 1# Entrance Hall, SNIEC
13:00 – 17:00 China Furniture Industrial Strategic Development Summit E1 M19, SNIEC
17:00 – 18:00 Celebration Cocktail – China Day 1# Entrance Hall, SNIEC
17:30 – 21:00Grand Opening Gala DinnerGold Idea Design Award Ceremony
Kerry Hotel Pudong
11 Sept.13:30 – 15:30 U.S. – China Furniture Market &
Industry Forum W1 M1, SNIEC
17:00 – 18:00 Celebration Cocktail – US-Euro Day 1# Entrance Hall, SNIEC
12 Sept.11:00 – 12:30 Russia in Focus: Import and
Investment Potential W2 M9, SNIEC
16:00 – 17:00 Furniture Product Innovation Award Ceremony 1# Entrance Hall, SNIEC
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POST SHOW-events at SNIEC
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Date Events Location
10-13 Sept. Design Forum 3# Entrance Hall, SNIEC
10-13 Sept. The Techno-Experience 2 E7F10, SNIEC
10-14 Sept. Home Plus E4B01, SNIEC
10-14 Sept. Garden Café N6B65, SNIEC
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-events at SNIEC
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Date Time Events Location
11 Sept. 9:00 – 12:00 The 1st Home Furniture E-commerce Ordering Meeting Hall 4, SWEECC
13:00 – 17:00 2014 China Upholstery Industry Development Forum Hall 4, SWEECC
12 Sept. 10:00 – 17:30 2015 Interior Design Trend Forum Hall 4, SWEECC
10-13 Sept. 9:00 – 17:30 100 Sofa Show Hall 4, SWEECC
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Furniture China 2014 attracted 98,401 visitors, including 76,578 local visitors and 21,823 from overseas.
By business scope, Manufacturer is occupied 23.34%, Trader 36.54%, Specialist (designer, architect and media) 35.44%, Contractual End-User 4.68%.
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POST SHOW-visitor profile
Manufacturer 23.34%
- Home Furniture Manufacturer 11.73%- Upholstered Furniture Manufacturer 4.44%- Cabinet Manufacturer 1.40%- Furnishing Manufacturer 3.10%- Office Furniture Manufacturer 2.67%
Trader 36.54%
- Wholesaler / Retailer / Distributor 14.65% - Importer / Exporter 10.46%- Agent 9.24%- Furniture Shopping Centre 2.19%
Contractual End-User 4.68%
- Real Estate 0.43%- Hotel / Restaurant 1.03%- Catering/Bar/High-end Entertainment 0.06%- Stadium/Hospital/Cinema/School 0.12% - Corporation/Financial Agency 0.97%- Others 2.07%
Specialist 35.44%
- Interior Designer 19.15%- Display Designer 4.32%- Product Designer 7.48%- Architect 1.46% - Media 3.03%
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POST SHOW-local visitors
A total of 76,578 domestic visits attended Furniture China from 31 Chinese provinces.
The top 10 provinces
SHANGHAI
ZHEJIANG JIANGSUGUANGDONG
BEIJING SHANDONGLIAONINGFUJIAN SICHUAN Anhui
34,833 10,978 8,783 6,550 4,179 2,180 1,0121,121 1,034 778
Shanghai Zhejiang Jiangsu Guangdong Beijing Shandong Fujian Sichuan Liaoning Anhui
45.49% 14.34% 11.47% 8.55% 5.46% 2.85% 1.46% 1.35% 1.32% 1.02%
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POST SHOW-overseas visitors
21,823 overseas visits purposely came to Shanghai for Furniture China.
In addition, these overseas visits were from 158 countries & regions, consisting of 44.76% Asian (including the Middle East), 25.36% European, 10.53% North American, 9.62% Oceanic, 6.23% Latin American, 3.50% African.
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POST SHOW-overseas visitors The top 30 best represented countries & regions are shown below:
Continent Countries & Regions Total No. of Visits
Asia 14 countries & regions
Hong Kong SAR, Japan, India, Malaysia, Taiwan, Korea, Thailand, Singapore, Indonesia, Philippines, UAE, Saudi Arabia, Afghanistan, Vietnam
8,820
Europe 9 countries UK, Russia, France, Germany, Italy, Spain, Netherlands, Turkey, Belgium 4,058
North America 2 countries USA, Canada 2,277
Oceania 2 countries Australia, New Zealand 2,070
Latin America 2 countries Mexico, Brazil 740
Africa 1 country South Africa 281
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REPORT1,790
1,619
1,1531,1251,122
1,054
904879
774743
658617 611
472 448 439 422 401 392339 319
281 280236 228 216 210 186 168 160
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POST SHOW-products of interest
SOUCRCING FOR THE BEST QUALITY DESIGN & PRICEAll kinds of furniture products were displayed onsite to meet the different demands of global traders.
Home Furniture continued its reign as the most popular and interested section of the exhibition. Meanwhile, Office furniture and Furnishing products were getting more and more attention from the visitors as well. Design became much-anticipated more than ever at the exhibition.
Home Furniture 34.60%- Contemporary Furniture 13.29%- Upholstered Furniture 7.71%- European Classic Furniture 3.33%- Traditional Chinese Furniture 2.50%- Rattan Furniture 1.31%- Table & Chair 3.81%- Outdoor Furniture 2.65%
Office Furniture 18.06%- Office Chair/Meeting Seat 4.10%- Office Desk/Meeting Table 6.49%- Office sofa 3.62%- Filing Cabinet/Storage 1.48%- Public Seating 1.48%- System Furniture 0.89%
Design products 18.85%- Design Furniture 8.37%- Original Design Brand 5.24%- Independent Designer 2.25%- Design academy/institute 0.83%- Design proposal /service 2.16%
Furnishing 28.49%- Furnishing 4.98%- Overall home decoration 6.26%- Decorative Painting 2.65%- Art Craft 5.12%- Decorative Lighting 4.33%- Decorative Carpet 1.99%- Home textile 1.74%- Overseas Area 1.42%
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POST SHOW-purpose of visit
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Collect the latest market information 41.22%
Look for new suppliers 24.68%
Source new products 12.58%
Source new design products 6.02%
Seek franchisors/principals/agent 5.78%
Place orders 3.59%
Consolidate contacts with suppliers /
business partners 2.54%
Look for original design brands 2.19%
Seek interior designers/studios 1.40%
80.8% visitors rated “good” concerning the overall impression of the exhibition96.8% visitors were satisfied with the product quality and exhibitor serviceValued global buyers came to this unique platform to source new fascinating products, collect latest market information and meet professionals from world furniture industry.
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POST SHOW-onsite impressions
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POST SHOW-outlook of Furniture China 2015
2015 - Same Venue, Better ValueThe 21st China International Furniture Expo (Furniture China 2015) will continue to provide a highly efficient trading platform for global furniture dealers. Furniture China 2015 will held from 9-12 September, same exhibition venues in Pudong, Shanghai — at Shanghai New International Expo Centre (SNIEC), Shanghai World Expo Exhibition and convention Centre (SWEECC).
The Sofa & Bed Show — a brand new upholstery exhibition will debut concurrently with Furniture China 2015, occupying 40,000 square meters at SWEECC. By then, the number of exhibitors at both SNIEC and SWEECC are very promisingly up to 3,000 in total.
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THANK YOU-SEE YOU AT FURNITURE CHINA 2015
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Thank you for being with us through the wonderful 20th anniversary of Furniture China this year!We look forward to meeting you in 2015!
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