4 * : KOBACO 2017

[base: (n=5,000)]

5

* : KOBACO 2017

[base: (n=5,000)]

6

TV

20

PC

26

4

49

TV

24

PC

27

5

44

TV

36

PC

22

5

37

TV

49

PC

21

4

26

TV

55 PC

21

3 21

* : 2017 & (2017.10)

[base: (n=1,000)]

7

57

64

77

66

75 73 75 79

69

44

56

44

30

44

53

2 5 5

13

22

10 20 30 40 50

PC TV

* : 2017 & (2017.10)

[:%]

[base: (n=1,000) , :%]

8

10

20

30

40

50

10

20

30

40

50

* : 2017 & (2017.10)

[base: (n=1,000)]

9 * : KOBACO 2017

10 20 30 40 50 + 10 20 30 40 50 +

31 37 27 35 33 28 28 34 32 33 30

25 16 26 18 25 30 22 23 27 23 28

23 32 28 21 20 21 31 25 21 25 20

8 4 4 8 7 12 6 7 7 8 12

4 3 5 5 5 3 6 5 4 4 4

4 3 6 8 5 3 3 2 3 2 1

3 3 2 3 3 2 1 2 4 3 2

TV 2 2 2 2 1 2 3 3 3 3 3

[base: (n=5,000), : %]

11

Online Survey

// 4 (///)

1359 ( )

1 PC/

1 TV/ TV

1,200,

/ Total

10 100 100 200

20 150 150 300

30 150 150 300

40 100 100 200

50 100 100 200

Total 600 600 1,200

2018 03 30 ~ 04 05

12

50%

50%

10

16%

20

25%

30

25%

40

17%

50

17%

75%

10%

7%

4%

,

4%

60%

40%

(1318)

/ 45%

/

17%

/ 12%

// 12%

9%

6%

400 40%

400 700

43%

700 17%

[base: , n=1,200]

[base: n=1,000]

14

[base: , :%]

68

40

30

14 13

64

41

27

11

21

72

40

33

16

6

SNS /

(n=1,200)

(n=600)

(n=600)

[base: , :%]

(n=1,200)

(n=600)

(n=600)

61

54

32

20

9

55 52

36

16

10

66

57

28 25

9

SNS

15

[base: , n=1,200] :%]

48

73 87 88 91

60 53 50 52

44 41 35

30 27 37

10 20 30 40 50

43

60

78 86 85

63 54

44 42 35

54 55 53 50 59

10 20 30 40 50

SNS/

16

(69.2%)

(49.7%)

(38.5%)

(71.9%)

(76.7%)

(38.5%)

(66.3%)

(66.8%)

(26.7%)

(52.9%)

(54.8%)

(31.7%)

(53.2%)

(62.4%)

(47.7%)

1

2

3

10 20 30 40 50

17

(98.3%)

(43.1%)

(7.2%)

(99.6%)

(24.4%)

(10.7%)

(98.9%)

(14.4%)

(12.3%)

(97.1%)

(25.3%)

(14.7%)

(98.8%)

(42.9%)

(8.7%)

1

2

3

10 20 30 40 50

18

36.9% 38.4%

49.6% 57.5%

46

38 36 36

29

38 41

44

33

28

10 20 30 40 50

43

54 51

43

53 56

65 57

51 54

10 20 30 40 50

[:Top2%] [:Top2%]

20

10

10

20

20

30

30

40

40

50

50

1

2

3

21

1) : Pooq , ,

1

2

3

57 52

16 15 14 10

TV

[: %]

22

62

45

68

77

87

53

68

53

46

39 33

47 44 43 42

10 20 30 40 50

TV PC/

69.3% 66.7%

[:%]

23

45.3%

32.6%

22.1%

10 20 30 40 50

1

2

3

24

43

48 48

41

33

42

47 50 49

36

43

49 46

33 29

10 20 30 40 50

43.4%

32.8%

23.8%

[:Top2%]

26

10 20 30 40 50

40.9 61.4 38.7 37.0 33.3 28.0

42.4 47.4 47.6 41.3 35.0 32.0

39.8 51.5 43.1 37.5 29.9 28.0

24.8 28.1 27.4 25.5 17.9 19.0

TV

/

1

1

[: Top2%]

27

40

51

43

38

30 28

34

43

35 32

26 27

47

60

53

44

35

29

10 20 30 40 50

[:Top2%]

28

10 20 30 40 50

40.3 40.2 45.0 36.2 46.1 31.3

19.2 18.6 24.5 16.9 17.1 14.9

45.3 48.5 39.7 38.5 57.9 52.2

28.8 23.7 31.8 23.1 34.2 34.3

SNS .

.

.

[: Top2%]

29

1

2

3

10 20 30 40 50

31

[:%]

23

34

44

21

38

40

32

36

17

45

38

11

44

45

32

32

55 60 61

52 51 55

60 57

60 56 55

61 64

44 46

10 20 30 40 50

56.6%

29.8%

13.6%

[: Top2%]

33

36 35 34

25

19

13

9

/

30%

)

/

[:%]

34

38

28

21

17 15

38 33

23 20 19

37

23 19

14 10

10 20 30 40 50

23.8%

37.0%

39.2%

[: Top2%]

36

58

33

27

20 20 19

11 6

3 2

/

/

/

/

/

O2O

1 2 3

10 (76.9%)

/ (43.6%)

/ (25.6%)

20 (54.2%)

(30.6%)

/ (29.2%)

30 (48.5%)

/ (45.5%)

/

(22.7%)

40 (67.6%)

/ (35.3%)

/ (26.5%)

50 (52.9%)

/ (35.3%)

/ (35.3%)

[:%]

37

48

33

25 24 23

14 12 11 9

0

/

/

/

/

/

O2O

1 2 3

10 (55.5%)

/ (38.0%)

(30.0%)

20 (52.3%)

/ (28.0%)

(26.3%)

30 (43.3%)

/ (30.0%)

(27.0%)

40 (46.0%)

/ (38.5%)

/ (33.0%)

50 (45.0%)

/ (41.0%)

/ (32.0%)

[:%]

[, IoT ]