powerpoint presentation kiichiro iwai, it renewed at the same standard in november, 2014. this shows...

SHINSHU MARS DISTILLERY

PRODUCED AND BOTTLED BY

HOMBO SHUZO CO.,LTD. JUNE, 2015

CONTENTS はじめに蒸留所のある場所について

1. マルスウイスキーの哲学 2. マルスウイスキーの原点 3. 信州マルス蒸留所について 4. 今後の展望 ○ 新しい試み

○ 商品戦略と商品リリース計画

CONTENTS LOCATION OF HOMBOSHUZO (SHINSHU MARS DISTILLERY)

1. PHILOSOPHY OF MARS WHISKY 2. ORIGIN OF MARS WHISKY 3. SHINSHU MARS DISTILLERY 4. FUTURE PLAN ○ NEW ATTEMPT

○ PRODUCT STRATEGY & NEW RELEASE PLAN

日本地図

1. PHILOSOPHY OF MARS WHISKY

SUCCESSION AND INNOVATION OF LOCAL CULTURE

Being rooted in the local community, promoting the sfficient use of the local resources, pursuing our own “Hombo Quality” with the harmony of the history, culture, people and the technology. As one of a Japanese whisky, we will make unique whisky with “Hombo Quality”.

[We express climate and environment of ageing places.]

With passion, the Japanese climate is made the best use of whisky making. Ageing at natural environment in Nagano. Our Mars Whisky will make mild, soft and smooth.

Kiichiro Iwai

100 world’s whisky legend

100 people who made a brilliant history of whisky are named through UK’s whisky magazine. 4 people have been chosen from Japan. Kiichiro Iwai is one of a Japanese whisky legend. He is a person who sent Masataka Taketsuru in Scotland and he is strongly involved in Hombo’s Mars Whisky.

2. ORIGIN OF MARS WHISKY

[KIICHIRO IWAI & IWAI POT STILL]


[KIICHIRO IWAI & THE FIRST IWAI POT STILL]

In 1960, Mars Whisky making started from pot still which is designed by Kiichiro Iwai.


[KIICHIRO IWAI & THE SECOND IWAI POT STILL]

The distillery’s pot still has passed over half century which was designed by Kiichiro Iwai, it renewed at the same standard in November, 2014. This shows determination and the resolution that succeeds the teaching and dying wishes as pot still that succeeds the soul of Iwai.


[KIICHIRO IWAI & IWAI WHISKY “IWAI”]

[1] JAPANESE BLENDED WHISKY

IWAI TRADITION 40% 750ML Through the vatting with superb balance of peaty unblended whisky and various casks, such as sherry cask, that is a blended Japanse whisky to be able to enjoy the softness of elegant taste, harmony with the sense of balance every time you taste. [2] JAPANESE BLENDED WHISKY

IWAI 40% 750ML One of the most important person whose name is Kiichiro Iwai. He is a pioneer of Japanese whisky. “IWAI TRADITION” is his traditional model for Mars Whisky. By contrast, Mars Whisky “IWAI” is more lightly taste. It is a blended Japanese whisky to create woody flavour and lightly taste that bring out to the full of the gorgeous aroma imparted by storage in bourbon barrels and that can be savoured freely at any time. It is a refreshing taste with a lingering.

Pot still is the symbol of whisky making. The history of Mars Whisky cannot describe without our pot stills. One of the most important person whose name is Kiichiro Iwai. He is a pioneer of Japanese whisky. In 1960, he designed our pot stills and advised for whisky making. Mars Whisky, with a respectful and a thankful to him, it releases the product which is named on “IWAI TRADITION”.

[1] [2]

3. SHINSHU MARS DISTILLERY

The Shinshu Mars Distillery is located in Miyadamura at the foot of the Komagateke, which is the central alps of 798m elevations. It is a foggy and cool district where the temperature often goes down to 15 degrees below zero, and surrounded by the good quality natural pure water and the nature’s bounty.

3. SHINSHU MARS DISTILLERY Top left: South side of the distillery. The river of Otagiri (Early summer). This river is the source of Central Alps “Kiso Komagatake”. Top right: North side of the distillery. Tributary of the river of Otagiri. Kurokawa (Early summer).

Raw left: The river of Otagiri (Winter). Raw right: The Southern Alps visible to the east of the distillery (Winter).


Distillery is the highest altitude in Japan.

Climate – Over 30 degrees in Summer, -15 degrees in Winter. The temperature difference is 48 degrees. One of a special environment is effected on making whisky.


[Shinshu Mars Distillery (Winter)]

Raw right: Komagaike (Near distillery). Not unusual that the entire surface of the water freezes in the winter.


Malt – import from Maltster (Scotland). Variety – Optic of two-rowed barley. Peat – various types of peat.

Top left: Flexible container containing barley malt in the bag. Top right: Barley malt 1t (Use of each distillation).

Raw left: Maltmill Raw right: Sample of barley malt with different phenol value.

3. SHINSHU MARS DISTILLERY MASHING

[MASH TUN]

3. SHINSHU MARS DISTILLERY FERMENTATION

[WASHBACH]

3. SHINSHU MARS DISTILLERY DISTILLATION

[IWAI POT STILL]

Raw left: SPIRITS STILL・Raw right: WASH STILL

3. SHINSHU MARS DISTILLERY AGEING (MATURATION)

Raw left, right: The second warehouse

Top left, right: The first warehouse

4. FUTURE PLAN

SHINSHU MARS DISTILLERY WAREHOUSE 4752-31, Miyadamura, Kamiinagun, Nagano

[NEW ATTEMPT]

WINE CASK FINISH YAMANASHI MARS WINERY & WINE CASK FINISH

YAMANASHI MARS WINERY 126, Yamasaki, Isawa-cho, Fuefuki-shi, Yamanashi

4. FUTURE PLAN

[NEW ATTEMPT]

TERROIR [We express climate and environment of ageing places.]

AGEING at Nagano, Tsunuki and Yakushima

Shinshu Mars Distillery Miyadamura, Kamiinagun, Nagano

The north latitude: 35° Altitude: 800m Temperature: -15℃～33℃ Temperature difference: 48℃ Humidity: 65% Atmospheric pressure: 920 hPa

Tsunuki Kishogura Tsunuki, Kaseda, MinamiSatsuma-shi, Kagoshima


Yakushima Denshogura Anbo, Yakushima-cho, Kumagegun, Kagoshima The north latitude: 30° Altitude: 50m Temperature: 5℃～35℃ Temperature difference: 30℃ Humidity: 75% Atmospheric pressure: 1015 hPa

4.今後の展望

[WINE CASK FINISH]

JAPANESE BLENDED WHISKY 岩井トラディションワインカスクフィニッシュ画像はイメージ。

SHINSHU MARS DISTILLERY 試験室にてティスティングとブレンディング

4.今後の展望津貫AGEING

津貫貴匠蔵鹿児島県南さつま市加世田津貫

北緯: 31° 標高: 約60m 気温: -2℃～36℃ 年間気温差: 38℃ 湿度: 約70% 気圧: 1016 hPa

4. FUTURE PLAN Tsunuki AGEING

Tsunuki Kishogura Tsunuki, Kaseda, MinamiSatsuma-shi, Kagoshima


4. FUTURE PLAN Yakushima AGEING

Yakushima Denshogura Anbo, Yakushima –cho, Kumagegun, Kagoshima The north latitude: 30°Altitude: 50m Temperature: 5℃～35℃ Temperature: 30℃ Humidity: 75% Atmospheric pressure: 1015 hPa

4. FUTURE PLAN [PRODUCT STRATEGY & NEW RELEASE PLAN]

MALT WHISKY

BLENDED WHISKY

SINGLE MALT WHISKY

BLENDED MALT WHISKY

BRAND

“KOMAGATAKE”

BRAND

“TSUNUKI AGEING”

BRAND

“YAKUSHIMA AGEING”

BRAND

“COSMO”

BRAND

“IWAI TRADITION”

BRAND

“IWAI”

BRAND “IWAI TRADITION” WINE CASK FINISH

4. FUTURE PLAN

[NEW RELEASE PLAN]

[1] SINGLE MALT WHISKY: THE REVIVAL 2011 SINGLE MALT KOMAGATAKE 59% 750ML [2] SINGLE MALT WHISKY: SINGLE MALT KOMAGAKATE SHERRY & AMERICAN WHITE OAK 2011 58% 750ML

[3] BLENDED MALT WHISKY: MARS MALTAGE 3 PLUS 25 28 YEARS OLD 46% 750ML Word Whiskies Awards 2013 – The Winner, World’s Best Blended Malt Whisky.

[4] BLENDED MALT WHISKY: MARS MALTAGE COSMO MALT SELLECTION 43% 750ML

[5] BLENDED WHISKY: IWAI TRADITION WINE CASK FINISH 40% 750ML

SINGLE MALT WHISKY BLENDED MALT WHISKY BLENDED WHISKY [ 1] [2] [3] [4] [5]

4.今後の展望

[今後の商品リリース計画]

[1] SINGLE MALT WHISKY: THE REVIVAL 2011 SINGLE MALT KOMAGATAKE 59% 750ML [2] SINGLE MALT WHISKY: SINGLE MALT KOMAGAKATE SHERRY & AMERICAN WHITE OAK 2011 58% 750ML

[3] BLENDED MALT WHISKY: MARS MALTAGE 3 PLUS 25 28 YEARS OLD 46% 750ML Word Whiskies Awards 2013 – The Winner, World’s Best Blended Malt Whisky.

[4] BLENDED MALT WHISKY: MARS MALTAGE COSMO MALT SELLECTION 43% 750ML

[5] BLENDED WHISKY: IWAI TRADITION WINE CASK FINISH 40% 750ML

SINGLE MALT WHISKY BLENDED MALT WHISKY BLENDED WHISKY [ 1] [2] [3] [4] [5]

Hyokuchi Urabe 1888

1919 Whisky License

1900 USA Exports

1625～

1941～

1980’s

２００４

Mr. Yamaguchi, Sasanokawa Shuzo

2005 May

Ichiro’S Malt

Vintage Single Malt 1988

600 Bottled

Ichiro’s Malt Card Series

The Chichibu Starts

Mill

• Aran Radock AR2000, 400kg Barley 116

Mash Tun

• ２４００L 117

118 Mizunara Wash Backs

発酵

• 2000L of Wort, Capacity 3100L 119

LIGHT HEAVY

TYPE OF QUALITY SMALL LARGE

Size of Pot Stills

LIGHT HEAVY

TYPE OF QUALITY

Shape of Pot Stills

Angle of Line Arms

123

LIGHT HEAVY

TYPE OF QUALITY

powerpoint presentation kiichiro iwai, it renewed at the same standard in november, 2014. this shows...

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