Power Up

Presented by: Cheryl ChampineJacksonville UniversityNUR 512PowerUp

In 2010, Health Partners decided to target non-clinical community health factors as part of its strategic plan.The strategy included:PartnershipsFocus on obesity and lifestyle Changing a culture Engage the communityCreate programsSupport clinical interventionsPowerUp was created as an effort to help reduce childhood obesity.(Health Partners, 2014).

PowerUp

Objectives of PowerUp:Positively reaching out to encourage healthy eating and active environmentsBe strategicBuild on what is already workingInnovate and discover new approachesCreate positive partnershipsHow can you PowerUp:Eat five fruits, roots, and vegetables dailyFour colors or more on your plateEat three meals dailyEngage in two hours or less of screen timeEngage in at least one hour of play dailyConsume 0 sugary drinks(Health Partners, 2016)PowerUp

Childhood obesity has more than doubled in children and quadrupled in adolescents.Overweight:Having an excess body weight for specific heightObesity:Having excess body fatIn 2011-2012 obesity was seen:20.5% adolescents17.7% children age six to eleven years8.4% children age two to five years

(The Centers for Disease Control and Prevention, 2015).Childhood Obesity

Immediate health effects:Cardiovascular diseaseHigh blood pressureHigh cholesterolPre-diabetesBone and joint problemsSleep apneaSocial and psychological problemsLong term effects:Increase the risk of health problemsIncrease risk for many types of cancer

(The Centers for Disease Control and Prevention, 2015)Childhood Obesity

Misconceptions: Only have themselves to blameSelf-indulgentWeak-willedHeredity plays a key role in metabolism.Organic factors also play a key role. Examples include:Insulin resistanceLow leptin levelsChromosomal and endocrine abnormalities

(American Academy of Pediatrics, 2015)

Childhood Obesity

Is at high risk for teasing and/or bullying.Over time causes an emotional strain and self esteem.Bullied children are more likely to skip going to class or drop out of school.

(American Academy of Pediatrics, 2015).Childhood Obesity

The PowerUp message has reached more than 20,000 children, families, and adults.PowerUp presence has extended to more than 15,000 families and children.Website traffic and Facebook views have exceeded 1,000 hits.More than 6,000 unique visitors.Open-gym events.PowerUp pledge.yumPower.BearPower.

(Health Partners, 2014)

Monitoring Program Outcomes

20,000 kids participated in a school challenge.Changes made to what students eat, drink, and do at school.Developed a training manual.Improved concessions sold at athletic events.Partnered with school carnivals.Opportunity for low-income families.

(Health Partners, 2014)

Desired Change?

Chomp, a giant carrot super hero.Accessible, fun, and friendly messaging.Market strategies.The name, logo, visual appearance, and key messages.yumPower vending machines.Prescriptions for fruits and vegetables.yumPower text messages.yumPower app.

(Health Partners, 2014)Sustainability

Funding AccountabilityHealth Partners and Lakeview Health each contribute 50%Lakeview Hospital FoundationRevising Program InterventionsData from 2010 and 2013 Minnesota Student SurveyData ratesTracking of body mass index (BMI) Providing InformationMarketing

(Health Partners, 2014)Accountability in Program Evaluation

Unintended EffectsNone documented for this programAccreditationNot documented.Research illustrates nutrition and exercise behaviors develop during early childhood. PowerUp focuses on children ages three to eleven years. To influence a cultural change, the program reaches out to children, parents, and adult influencers.

(Health Partners, 2014)

Accountability in Program Evaluation

Power Up

ReferencesAmerican Academy of Pediatrics. (2015). Organic causes of weight gain and obesity. Retrieved from https://www.healthychildren.org/English/health-issues/conditions/obesity/Pages/Organic-Causes-of-Weight-Gain-and-Obesity.aspx American Academy of Pediatrics. (2015). Teasing and bullying of obese and overweight children: How parents can help. Retrieved from https://www.healthychildren.org/English/health-issues/conditions/obesity/pages/Teasing-and-Bullying.aspxCenters for Disease Control and Prevention. (2015). Childhood obesity facts. Retrieved from http://www.cdc.gov/healthyschools/obesity/facts.htmHealth Partners. (2014, February). Building healthier communities: Health Partners. Retrieved from http://www.achp.org/wp-content/uploads/Member-Innovation-Profile-PowerUp-at-HealthPartnersl.pdf Lakeview Health Foundation. (2015). About power up. Retrieved from http://www.powerup4kids.org/about