PPT Presentation ： Jeans

By students numbered from one to fifteen in Class One, Grade 2007

Group leader and PPT presenter: 卢雯璨

J E A

N S

J E A

N S

1.History of jeans1.History of jeans

►2.Styles & Fashion2.Styles & Fashion

►3.Famous Brands3.Famous Brands

History of jeansHistory of jeans► Jeans were invented a little over a century ago; jeanJeans were invented a little over a century ago; jean

s are the world’s most popular, versatile garment, s are the world’s most popular, versatile garment, crossing boundaries of class, age and nationality. Frcrossing boundaries of class, age and nationality. From their origins as pure workwear, they have spreaom their origins as pure workwear, they have spread through every level of the fashion spectrum, embrd through every level of the fashion spectrum, embraced internationally for their unmatched comfort anaced internationally for their unmatched comfort and appeal. Constantly in demand, they have survived d appeal. Constantly in demand, they have survived the passing of both trends and time, capturing the ethe passing of both trends and time, capturing the ethos of each succeeding decade. While their charismthos of each succeeding decade. While their charisma springs from their legendary American roots, their a springs from their legendary American roots, their commercial strength rests on innovation and interpcommercial strength rests on innovation and interpretation in the hands of jeanswear makers around tretation in the hands of jeanswear makers around the world.he world.

In the mid ’40s, the Second World War came to an end,In the mid ’40s, the Second World War came to an end, and denim blue jeans, previously worn almost exclusiv and denim blue jeans, previously worn almost exclusively as workwear, gained new status in the U.S. and Euely as workwear, gained new status in the U.S. and Europe. Rugged but relaxed, they stood for freedom and rope. Rugged but relaxed, they stood for freedom and a bright future. Sported by both men, women and shara bright future. Sported by both men, women and sharp teenagers, they seemed as clean and strong as the p teenagers, they seemed as clean and strong as the

people who choose to wear them. In Europe, surplus Lpeople who choose to wear them. In Europe, surplus Levi’s were left behind by American armed forces and wevi’s were left behind by American armed forces and were available in limited supplies. It’s the population’s firere available in limited supplies. It’s the population’s first introduction to the denim legend. Workwear manufast introduction to the denim legend. Workwear manufacturers tried to copy the U.S. originals, but those in the cturers tried to copy the U.S. originals, but those in the

know insisted on the real thing.know insisted on the real thing.

►1 9

4 0

S1

9 4

0 S

1 9

6 0

1 9

6 0

SS

► By the beginning of the By the beginning of the ’60s, slim jeans became a ’60s, slim jeans became a leisurewear staple, as teens leisurewear staple, as teens began to have real fun, began to have real fun, forgetting the almost forgetting the almost desperate energy of the desperate energy of the previous decade, cocooned previous decade, cocooned in wealth and security. But in wealth and security. But the seeds of change had the seeds of change had been sown, and by the mid been sown, and by the mid ’60s jeans had acquired yet ’60s jeans had acquired yet another social connotationanother social connotation—as the uniform of the —as the uniform of the budding social and sexual budding social and sexual revolution. Jeans were the revolution. Jeans were the great equalizer, the perfect great equalizer, the perfect all-purpose garment for the all-purpose garment for the classless society sought by classless society sought by the hippy generation. In the the hippy generation. In the fight for civil rights, at anti-fight for civil rights, at anti-war demonstrations on the war demonstrations on the streets of Paris, at sit-ins streets of Paris, at sit-ins and love-ins everywhere, and love-ins everywhere, the battle cried was heard the battle cried was heard above a sea of blue.above a sea of blue.

1 9 9 0 S1 9 9 0 S► The high living and conspicuous consumption of The high living and conspicuous consumption of

the ’80s proved to many to be an empty pursuithe ’80s proved to many to be an empty pursuit, and the beginning of the ’90s saw a widespret, and the beginning of the ’90s saw a widespread reevaluation of priorities. Facing the next millad reevaluation of priorities. Facing the next millennium, people became more concerned with tennium, people became more concerned with the environment, family life and old-fashioned vahe environment, family life and old-fashioned values. This search for quality and authenticity hellues. This search for quality and authenticity helped to perpetuate the basics boom of the late ’ped to perpetuate the basics boom of the late ’80s, leading to an interest in period originals an80s, leading to an interest in period originals and in newer lines that recaptured the details and fd in newer lines that recaptured the details and fabrics of the past. Once again adapting to the spabrics of the past. Once again adapting to the spirit of the times, jeans represented an old friend, irit of the times, jeans represented an old friend, practical and modern yet linked to the purer, sipractical and modern yet linked to the purer, simpler life of days gone by.mpler life of days gone by.

► Show ourselves!Show ourselves!NowadaysNowadays

SkinnSkinny y

jeans jeans of of

narronarrow w

typetype

BraceBracessinin

waterwaterwaistwaistjeansjeans

Big trumpet Big trumpet legs Jeanslegs Jeans

Straight cylinderStraight cylinder

►Little pantsLittle pants

Famous BrandsFamous Brands►LEVI’S ----- 1847LEVI’S ----- 1847►CK ----- 1968CK ----- 1968►REPLAY ---- 1978REPLAY ---- 1978►DIESEL ----- 1978DIESEL ----- 1978►GUESS ----- 1981GUESS ----- 1981►DKNY ----- 1988 DKNY ----- 1988

LEVI’SLEVI’S

►1847 1847 ►AmericaAmerica

LEVI’LEVI’S S

LADY LADY STYLSTYL

EE

CK CK 19681968

AmericaAmerica

►Founder: Founder: Calvin Calvin KleinKlein

There`s nothing between Calvin and There`s nothing between Calvin and meme

Replay 1978Replay 1978

► REPLAY Ilaly Stylist: Buziol Claudio REPLAY Ilaly Stylist: Buziol Claudio ► Established in 1978 Established in 1978

09 Spring& Summer09 Spring& SummerWe Are ReplayWe Are Replay

We Are ReplayWe Are Replay的的 20092009 春夏服春夏服装有怀旧特色，装有怀旧特色，带有军装元素的带有军装元素的牛仔外套，有带牛仔外套，有带褶皱元素的衬衫，褶皱元素的衬衫，出色的剪裁与独出色的剪裁与独特的设计的牛仔特的设计的牛仔

裤。裤。

DIESELDIESEL19781978ItalyItaly

► 1978 Italy1978 Italy► Founder & Chairman :Founder & Chairman : ► MR.Renzo Rosso MR.Renzo Rosso ConCon

struction Cost in US isstruction Cost in US is $115 $115

GUESGUESSS

1981 New York

2008 Autumn& Winter2008 Autumn& Winter

Theme:“Denim Is My World”Theme:“Denim Is My World”

►张雨绮张雨绮

D K N Y 1988D K N Y 1988 NewNew YorkYork ► A UNIFORM FOR NEW YORKA UNIFORM FOR NEW YORK

09 DKNY09 DKNYSpring & SummerSpring & Summer

09

DK

NY

0

9 D

KN

Y

Au

tum

nA

utu

mn

THANK YOUTHANK YOU VERY VERY

MUCH !MUCH !