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FAST Food CHAINs

Presented By :---

Sumit Kumar Sharma (164)

Lalit Kumar Joshi (200)

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MC DONALDS

Mc D is the world's largest chain of fast-food restaurants with

more than 31,000 local restaurants serving more than 58 million

people in 118 countries each day.

entered in India in October 1996

in all major cities like Mumbai, Delhi, Ahmadabad and many

Offers hygienic environment good ambience and great service

Started giving internet facilities

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37,776 restaurants in 100 countries and 293 Restaurants in India

Offers hygienic environment good ambience and great service

Spend some quality time together

Subway also sells breakfast , English muffins and breads etc.

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kentu ky fried hi kenEntered in India 1995

First restaurant in Bangalore

Huge protest

11000 restaurants in 90 countries

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PRODUCT

Hamburgers

Various types of chicken

sandwiches

French fries

Soft drinks

Dessert

Wraps

Mc Egg

Zinger Burger

Colonels Chicken

Burger

Colonels Veg Burger

Fruit Salad

Regular & Large Drink

Chicken

MC Donald KFC

Veggie Delite Burger

Sandwiches

Chicken Burger

Salad

Regular & Large Drink

Side , Drinks etc

Subway

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Price

Mc Aloo Tikki 25

Mc Egg- 25

Mc Veggie 56

Mac Chicken Maharaja

99Value Meal 105,139165

Happy Meal- 235 ,340

French fries-38 (L)

Cold Coffee-39

Iced tea 25

Soft Serve

20

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Promotion

Mass communicationAdvertisements and child amusement activities at

outlets, drives and campaigns

Free distribution of children toys. With every happy meal

Some of the most famous marketing campaigns of McDonalds are:

You Deserve a break today, so get up and get away- To McDonalds

Aap ke zamane mein ,baap ke zamane ke daam.

Food, Folks, and Fun

Im loving it.

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Subway cards

Sales Promotions

KFC promotes itsproducts through LCD

displays kept inside its

outlets which promotes

their products and kindles

desires among consumer.

gift coupons, T-shirts,

Kids meal

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People

The employees in Mc Donalds

has a standard uniform.

Mc Donalds specially focuses

on friendly and prompt service

to its customers from their

employees.

Fast friendly service.

Deliver consistent standards of

hospitality .

Seize opportunities to interact

with customers in a personal and

positive way.

Be well informed about productcontents and nutritional

information Always appear clean

and well groomed.

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Process

The food manufacturing process at McDonalds is completely transparent i.e. the

whole process is visible to the customers.

The fast food joint allows its customers

to view and judge the hygienic standards

at Mc Donalds by allowing them to enter

the area where the process takes place.

The customers are invited to check the

ingredients used in food.

The employees should greet the

customer with a smile.

All employees must at all times

wear gloves while making asandwich or handling material.

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KFC focuses on neat and clean environment.

KFC Staff believes that they are providing the superior quality to their every

customer.

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Physical evidence

Mc Donalds focuses on

clean and hygienic interiors

of its outlets.

At the same time the

interiors are attractive and

the fast food joint maintains aproper decorum at its joints.

Logo of the founder with his signature string

tie with a red apron.

Bright, and bold graphics on the restaurant

exterior and interior.

Warm and contemporary interior designs,

spacious and innovative seating help

customers feel welcome and comfortable.

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Was known more for its belly-busting foot long

sandwiches.

At Subway Restaurants you can see all ingredients YOUchoose for your Sandwich.

You can observe every step of preparation in front of you

You are always asked for every single vegetable in order tofocus you on the live preparation

Subway Restaurant are always naturalwood tones, brown, green and red

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Segmentation

Demographically :-

1]Cater to kids

2] youth

3]Urban upper & Middle class families.

Geographically :-

1]Mostly in urban towns and cities

2]Now opening in 2 and 3 tiers cities

3]Mostly situated in malls having independentfranchises

Psychographic:-

1]Place to chill out with friends and families

2]Place for enjoyment of the kids

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Demographically :-

1]Youth

2]Urban upper & Middle class families.

Geographically :-

1]Mostly in cities

2]Mostly having independent franchises

Psychographic:-

1]Place to chill out with friends and families

Segmentation

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Young people

People at work, who are health conscious.

Association with

1.American heart association

2.Hispanic Heritage foundation

3.Guide to healthier living

Segmentation

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TARGET MARKETS Initial focus on Metros,Malls,Multiplex,Highways,Stations & Airports.

Exposure to Western food & Culture.

Move to smaller satellite towns like Gurgaon,Pune.

Jaipur & Agra to attract foreign tourists..POSITIONING

McDonald mein hain kuch baath -a place for an entire family to enjoy.

To aaj Mac Donalds ho jaye.

Mc Donald Im lovin it.

TARGETING POSITIONIG

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Relatively High Income Groups.

TARGETING , POSITIONIG

Initial focus on Metros,Malls,Multiplex,Highways,Stations &

Airports.

Exposure to fast food (health conscious)

TARGET MARKETS

POSITIONING

At the end of every TV spot people speaks Subway Slogan

eat fresh

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Relatively High Income Groups.

TARGETING , POSITIONIG

Initial focus on Metros,Malls,Multiplex,Highways,Stations &

Airports.

Exposure to Non-Veg Food

TARGET MARKETS

POSITIONING

KFC known as a chicken specialist all over the globe.

Quality consciouspeople in urban areas

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SWOT ANALYSIS

PLEASE ADD UR POINTS

STRENGHTS

Strong brand recognition

Strongest International Presence

Customer Intimacy

Product innovation

Supply Chain

OPPORTUNI TI ES

Expand into Tier1 and Tier 2 cities

Entry into breakfast category

Acquisition of other restaurants

WEAKNESSLow depth and width of product

High overall costs than rivals

THREATSChanging customer lifestyle

Increase in competition

COSI

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Others

57%

Subway

9%

Burger King

2%

Wendy's International

2%

COS

1%

Panera Bread

1%

McDonald's 19%

Yum! Brands(KFC) 9%

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RECOMMENDATION CONCLUSION

McDonalds has improved their menus by adding up freshgreen salad, which implies healthiness.

Aside from this, they could adapt into the environment where

they are in and give out tastes that could relate to differentcountries.

Fast food industry has to supply various products and they aremuch more healthy.

Fast food companies has been conducting marketing strategyto create new image and reposition for a global future. Franchise is a global system to build up a global brand in fast

food industry.

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