pr in ntpc

7/31/2019 PR in NTPC

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PR In NTPC

Ruchi Ratna


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What is PR ?

The deliberate ,planned andsustained effort to establish

and maintain mutualunderstanding between anorganisation and its public


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In other words it is

A sincere effort to bring about harmoniousadjustment between an organisation andthe community through dissemination of

information, ideas about the organisationto its publics-external and internal, andalso providing a feedback from the publicsto the management


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In simple terms

PR is an attempt , throughinformation, persuasion,

adjustment, and contacts , toseek support for someactivity, cause, movement,

institution, product , orservice


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PR Recognises

A long-term responsibility andseeks to persuade and achieve

mutual understanding bysecuring the willing acceptanceof attitudes and ideas

It can succeed only when thebasic policy is ethical and themeans used are truthful


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Public Relations is the face ofany country /organization, it

helps in projecting the IMAGEpositively and in a sustainedmanner.


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Corporate Communication departmenthelps in building the brand image of thecompany, it deals in marketing the

company on a broader platform whicheventually increases the mind share.Basically internal & externalcommunications are taken care by the

department.


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History of PR

Ample evidence in the records of the earlyGreek and Roman empires to show thatgreat care and attention was devoted to

the influencing of public opinion Romans dramatized the importance of

public opinion in the slogan vox populi,vox dei-the voice of the people is the

voice of God


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History of PR

Emperor Ashokas rock edicts aremonumental evidence of outdoor publicity

Infact PR practice is nearly as old as the

world itself First actual use of the phrase public

relations is thought to have been in 1807when President Thomas Jefferson ,

drafting his Seventh Address to Congress in his own hand , scratched out thewords state of thought in one place andwrote in public relations


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Move With Changing Times

The world is changing faster than

we know and so are means of

communication.

Corporates have to be proactive to

set themselves apart in the rat race.

Communication has become

imperative today.


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What is Communication?

In its Hardware form it could beletter, CD, film, House Journal,Brochure, Folder or any such material

itemand

In its Software form it is very idea/message /information that one wantsto convey to the other person


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Communication

Communication is the life line

of any organization, whereinformation, ideas, feelings,

suggestions etc are conveyed

and received

-Communication is a two wayprocess


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Communication travels

in all directions.

It has no language,

no religion


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No Communication is also

a communication


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The Flip Side

If we try and stop or even restrictcommunication in a Corporatesystem it results into

atrophy

pain or complications

misinformation confusion etc.


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Globally Communication is a

fundamental element inthe performance evaluation


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The need today

Perceptions have to be matched

with reality.Adapt to changing public opinions

and mindsets.


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Communication Philosophy

To have absolute clarity or thepurpose and philosophy of the subject

Appropriately designed for different

Target Groups Feedback and response from target

group

Time Sensitive


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Communication- Challenges

Explosion of print and electronicmedia

Web based Communication gainingimportance

Informing Stakeholders ofopportunities and ideas

Developing relationships with keyjournalists in order to increase mediaawareness


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Corporate Communicators

The Image Builders

Un-sung Soldiers.

Behind the Screen workers.

Fire fighters


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As a group corporate communicators

have to

Establish Corporate Identity

Build Corporate Brands

Manage Relationships

Anticipate Crises

Produce Specific Changes

Scan Environment


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Effective Communication

Motivates new behavioral patterns

Reinforces existing positive behavior

Modifies negative behavior

Relates to socio cultural environment


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Transition from Welfare to

Corporate Affairs

Welfare Looked more towardscolleague communication like HRpolicies and liaison work during theearlier days of pre-liberalization

period especially in the Public Sector.

Public Relations- Looked moretowards PR activities mainly printing

of House Journals issue of PressReleases and other occasionalpublication material


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Increasing strategic importance ofcorporate communication

Managing complex & wide mediarelations

- dealing with the speed andtimeliness

- to deliver the facts right & first

Challenges (contd..)


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Embracing transparency- create a process- set corporate social &

environmental targets (ashmanagement)- monitor external environment,understand & respond (IPO)

Dealing with the issues of Ethics & Values



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Dealing with increasing local complexity

- employees in contact with end customermay be more

ready to accept changes as compared toothers

- managing grapevine Vs plannedcommunication



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Managing the impact of globalization

- identifying right audience

- communicating with them in theirlanguage



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Preparing for the crisis one cant conceive oflike sept11 attack

- demand high ethical standards

- exude believability

- communicate clearly

- retain, motivate, & inspire employees to

meet the challenge



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Communicating sustainability of effortsclearly & continuously

Image, identity & reputation management

Managing integrated advertising &marketing

Core value actualization



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Communication is an ongoing processwhich should keep up its pace with

changing times, for sustaining thegrowth to create a powerful andeffective brand


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Communication can be formal as well as informal

Communication whether it is formal or informalChallenge is to

communicate in rightmanner to variousStakeholders


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CorporateCommunication

inNTPC


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NTPC Corporate CommunicationDeptt.

An ISO 9001:2000 CertifiedDepartment. The ONLY ISO

Certified Department among allGovt./Public Sector Organization


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QUALITY POLICY

TO ENHANCE NTPCS CORPORATE IMAGE ASA GLOBAL BRAND BY PROVIDING TIMELY

DISSEMINATION OF INFORMATION

THROUGH DIFFERENT COMMUNICATIONCHANNELS AND CONTINUALIMPROVEMENT OF EFFECTIVE QUALITY

MANAGEMENT SYSTEM


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MOU IMPLEMENTATION

Year Score Rating

1999 - 2000 1.06 EXCELLENT

2000 - 2001 1.15 EXCELLENT

2001 - 2002 1.02 EXCELLENT

2002 - 2003 1.01 EXCELLENT

2003 2004 1.03 EXCELLENT

2004 - 2005 1.13 EXCELLENT

2005 - 2006 1.13 EXCELLENT

2006-2007 1.17EXCELLENT


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A.K.BHATNAGAR

AGM(HR&CC)

T.S.RAJPOOTDGM

GROUP BPRINT /

PRODUCTION

Snigdha GoswamiSr. Mgr.

Sanjay Singh Dy. Mgr.

S.C. Grover PROBanwari Lal Sr.Steno

GROUP CEXTERNAL

COMUNICATION

K.M. Prashanth- Sr. Mgr.

Deepna Mehta Mgr.A.K. Srivastava - PRO

Vijay Juyal Sr.Supv.

GROUP DFILMS /

EXHIBITION

DISPLAY / ADMN.P.K. Banerjee

Sr. Mgr.Utpal Dey PRO

Kanchan Khaneja-PS

GROUP AINTERNAL

COMMUNICATIONJ.P. Sharma DGM.

Ruchi Ratna . Mgr.V.K. Sharma - APRORajinder Gosain - PA


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MAJOR ACTIVITIES:24 X 7

Press & Media Relations

(all press releases are e-mailed to all major nationaland regional newspapers)

Advertising

Internal Communication and Special Projects

Audio- Visuals and Exhibitions/Models

Printing and Production works

Event Management: VVIP Programmes

Activities related to Ministry of Power


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PRESS AND MEDIA RELATIONS

General Media co-ordination, Press Conference, Press

Releases, Press Visits, Media list, Press Clippings, MediaMonitoring, updating of clippings on LAN, Procurement ofprints of items telecast/ Broadcast, News capsules,Feedback, NTPC website and rejoinders.

Media monitoring for MOP

Informal Get Together

Special stories interviews with Print & electronic

Media / Business magazine.

Message / Articles

Background material (Hindi)

Yearly press compendium

Procurement of press kits / Mementos


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MEDIA MONITORING : 2007-08

Major Press Conf. - 4

Press releases issued 67

Special Interviews - 47

Press visits - 6

Electronic media coverage - 44 (Monetaryvalue approx. Rs. 1.00 Crore)

Media Updates - 244


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ADVERTISING

Release of advertisements Corporate

Campaign / NITs / goodwill / Rectt. /

statutory advts. - 416

Processing of advertising bills.

Advertising issues relating to units.

Periodic review of performance of

advertising agencies

INTERNAL COMMUNICATION


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INTERNAL COMMUNICATION

NTPC News News Flash Power vision Video Magazine

- CMDs Message House Journal / Video Magazine

Awards

Monitoring of Project HouseJournals / Video Magazine


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Moving with the times

E-Mail

Website

Intranetand now launch of

e-Varta


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e-Communication

NTPC Website

Utilization of Cable TV Network inProject townships

E-mail of Press Releases to seniorexecutives

NTPC News and News Flash onIntranet

Press Clippings on Intranet


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PRINT PRODUCTION JOBS NTPC Annual Report- Shareholders copies

NTPC Annual Report- Deluxe version

CSR Brochure

CSR Success stories

Corporate Brochure/ Folder

PMI Brochure

Diary

Telephone Directory

O&M Brochure

Climate Change Brochure


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PRINT PRODUCTION JOBS (contd) Exhibition folders NOCET

Timeless Treasure/Achievers book

Greeting Cards

ET & other folders VIP Event folders

MoU Booklet

Performance Highlight

Book on Values

Story book on Physically Challenged

Folder on Distributed Generation

Support to other Deptts.

AUDIO VISUAL & PHOTOGRAPHY


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AUDIO VISUAL & PHOTOGRAPHY

Power Vision 119th edition (uninterrupted productiongoing on )

Documentaries recently made : Talcher Ramagundam Singrauli Recruitment Unchahar

Corporate Film (Under Production)

Industrial photography (Empanelment being taken up)

Photography coverage of day to day events (Average No.

of Coverage per year -180 approx.)


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Exhibitions

International

Indonesia/ Malaysia

Abu Dhabi

WEC-Rome

Hanover, Germany

Beijing, China

Sao Paulo, Brazil

Sanaa, Yemen

Kuwait

Egypt- Cairo


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Exhibitions Contd (National)

Talcher Kaniha Power Gen N. Delhi Mining Exhibition-Kolkata MOPs Power Pavilion IITF-2007 Rajasthan Expo,Jaipur Vyapar- Surat Ability Mela, New Delhi

CII / IETF-, Delhi Exhibition on CSR- Delhi Climate Change O&M Machine Tools-Mumbai


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VVIP related events involve:

Printing of Brochure / Invitationcards

Advertising

Finalisation of matter forInvitation Card, Plaque,Backdrop

Press visit / Media Centre Issue of Press release

Photography / Videography

Power Vision


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MOP RELATED ACTIVITIES

Annual Report Performance Report Outcome Budget Performance Budget

Indian Power Sector-Challenges &Investment Opportunities Transmission Guidelines Best Practices Broucher Agenda for Power Secretaries Conference Agenda for CMs Conference Other Folders and Brochures


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MOP RELATED ACTIVITIES (Contd)

Exhibitions & Conferences

MOP PavilionNational & International

Exhibition (like the Hannover

Fair, Germany)

Conferences & Seminars etc.


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SPECIAL PROJECTS

NTPC signature tune on mobilephones

Special issues Special Campaign Photo Exhibition Down

Memory Lane in differentprojects

PR support to Cultural

Programmes


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ENDEAVORS TOWARDSIMPROVEMENT IN QUALITY

All prestigious publications being printedthrough A grade printers

Improved specifications for Advt. Agencies/Film Makers for selected jobs

Stringent Qualifying Requirements forExhibitions


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ENDEAVORS (CONTD.)

Working models for visual impact

Selection of Best creative bid for award

of exhibition / tableaux instead of previouspractice of Three


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ENDEAVORS (CONTD.)

More soft stories for print / electronicmedia

Regular interaction with leadingcorrespondents

All India coverage through e-mail(Presently Bandwidth Limitation)


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ROADBLOCKS

Like other professions, we toohave to come across and over

come the difficulties


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The mind is a place of its own.It can make a heaven out of hell or a hellout of a heaven. In a laymans jargon

these immortal lines from John MiltonsParadise Lost say thatAttitude is everything. No matter how

adverse conditions may be, man has thecapacity to turn things around by hisdetermination, perseverance and hard

work


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