pr & marketing strategies to grow your lda business in 2012

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PR & Marketing Strategies to Grow Your LDA business in 2012 Navigating your company’s strategic journey into PR & the social media marketing realm A presentation for the California Association of Legal Document Assistants By: Corin Ramos

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Page 1: PR & Marketing Strategies to Grow Your LDA business in 2012

PR & Marketing Strategies to Grow Your LDA business in

2012

Navigating your company’s strategic journey into PR & the social media marketing realm

A presentation for theCalifornia Association of Legal Document Assistants

By: Corin Ramos

Page 2: PR & Marketing Strategies to Grow Your LDA business in 2012

About Us

Walson Communications

Director of PR & Communications for national nonprofit before launching Walson Communications in 2006

“We grabbed a lot of headlines together!”

Passionate for news and media – Started career in journalism before going into PRStill wears “reporter’s hat” as part of wardrobe

Social media geek (geek is the new black!)

Page 3: PR & Marketing Strategies to Grow Your LDA business in 2012

About Us & CALDA

Walson Communications

Walson Communications was hired as CALDA’s first PR Agency of Record

Communications with members to apprise them of CALDA’s conference activities

Launched CALDA’s first media relations campaign.

Significant media coverage

CALDA's first e-newsletter, Facebook page and blog

Page 4: PR & Marketing Strategies to Grow Your LDA business in 2012

How to Work with the Media

Walson Communications

Be Available/Responsive

Be PreparedBe Proactive

Page 5: PR & Marketing Strategies to Grow Your LDA business in 2012

How to Work with the Media

Walson Communications

BE AVAILABLE!

Reporters have tight deadlines, and hecticschedules. They might not call when they say they’ll call, so you’ll need to be flexible.

Page 6: PR & Marketing Strategies to Grow Your LDA business in 2012

How to Work with the Media

Walson Communications

BE PREPARED

Know the main points you want to make

Write them down if you need to

Don’t be afraid to refer to your notes during the interview

Page 7: PR & Marketing Strategies to Grow Your LDA business in 2012

CALDA TALKING POINTS

Walson Communications

 There is a profession that prepares legal documents for the people – the legal document assistant.

Legal document assistants are not lawyers. Legal document assistants provide legal document services for people.

The legal document assistant is often compared to a paralegal. A paralegal works only for lawyers. The legal document assistant works only for the people.

The legal document assistant prepares legal documents for a reasonable flat fee in areas such as divorce, wills and living trusts, probate and bankruptcy, just to name a few.

Why pay the high price of a lawyer if all you need is the document, and not the legal advice?

Page 8: PR & Marketing Strategies to Grow Your LDA business in 2012

CALDA TALKING POINTS You can find the legal document assistant in the yellow

pages under legal document assistant or, go to CALDA.org

Legal document assistants are easy to find on CALDA.org. At CALDA.org you can search for a legal document assistant by county or by the type of legal service you are looking for.

The very best legal document assistants are listed on CALDA.org because they are required to be registered and bonded.

The very best legal document assistants are members of CALDA.org because they are required to be registered and bonded.

CALDA.org is the leader in providing access to legal document assistants.

CALDA.org can help you connect with a legal document assistant in your area.

Page 9: PR & Marketing Strategies to Grow Your LDA business in 2012

What’s in a Press Release

Walson Communications

Media ContactWhatWhenWhereWhy

Page 10: PR & Marketing Strategies to Grow Your LDA business in 2012

What’s in a Press Release

Walson Communications

Why

Page 11: PR & Marketing Strategies to Grow Your LDA business in 2012

What’s in a Press Release

Walson Communications

About

Page 12: PR & Marketing Strategies to Grow Your LDA business in 2012

Provide the “warm, fuzzy” story

Walson Communications

Reporters always want to know how this affects the everyday family or person. Have a story ready and be able to provide contact information.

“An anxious young husband and father approached Just Document Preparation in Riverside to help him file a domestic violence restraining order against his wife. He wanted to protect himself and his young daughter from his wife's abuse stemming from her refusal to take medication for schizophrenia. Annette Gomez, owner of the firm, interviewed the client. An assistant quickly typed up the court papers, filing them within 24 hours. "He got temporary sole custody of his child," Gomez said. 

Page 13: PR & Marketing Strategies to Grow Your LDA business in 2012

What’s Newsworthy?When to contact media

Walson Communications

New LDA start-up Elected to CALDA board New service Open house/free

seminar Speaking at conference Special client story Anniversary/milestone Responding to current

events

Page 14: PR & Marketing Strategies to Grow Your LDA business in 2012

CALDA members website: analysis

Walson Communications

LDAsWith

Website% with website

SHOULD BE

Facebook

CALDA logo

Dedicated Biz Email

Client Newslet

terBlog

County

Alameda 15 6 40% 100 1 1 4 0 2

Los Angeles 21 13 62% 100 2 2 12 0 1

Orange 12 8 66% 100 2 0 4 0 0

Riverside 9 5 55% 100 1 0 4 0 0

Santa Clara 10 8 80% 100 1 2 4 0 1

Go to: www.LIFEYO.com NOW!!!

Page 15: PR & Marketing Strategies to Grow Your LDA business in 2012

Walson Communications

Social Media for your organization: WHY? Listen. Learn. Share. Hearing people’s

needs & responding

Ease of Updating news and information

Tweets, Posts, etc. vs. full webpage creation

Audience Familiar Interface – getting to know us

Page 16: PR & Marketing Strategies to Grow Your LDA business in 2012

About Us page

Walson Communications

Be personal!

Distinguishes you from web-based LDA services

Page 17: PR & Marketing Strategies to Grow Your LDA business in 2012

A blog lets you showcase your expertise

Walson Communications

Page 18: PR & Marketing Strategies to Grow Your LDA business in 2012

Be Professional!

Walson Communications

@AOL

@YAHOO

@HOTMAIL

@GMAIL

Page 19: PR & Marketing Strategies to Grow Your LDA business in 2012

SUMMARY:

Walson Communications

BE PERSONALBE PROFESSIONAL

BE YOURSELF!Corin Ramos

www.walsonpr.com

[email protected]

702-674-6148