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Elsa LebaillyAurore Louisfert


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CONTENTS

1. Presentation

2. History

3. Organization4. Innovating sustainably


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1. Presentation

1stCosmetics group worldwide

Located in 130 countries withover 72 600 employees


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1. Presentation

27 International brands

22,5 billion euros of sale 611 patents registered in 2012


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A-) 1909-1956Creation of the lOreal company. Early and progressive launch of the brand

based on the research and innovation for beauty

1909 : Eugne Schueller created the Socit Franaise des teintures

inoffensives pour cheveux, lOral.

1928 : International expansion with purchase of Monsavon.

1931 : LOreal becomes the pionner of advertising.

1938 : Development of a redistribution policy : the proportionalsalary, and the society takes finally the name lOreal.

1947 : Creation of modern advertising with DOP (street marketing).

1954 : Internationalization to the USA.

2. History


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2. History

1957 : New president : Franois Dalle.

1959 : Creation of a subsidiary Procasa in Brazil.

1963 : LOreal listed on the stock exchange.

1968 : New innovative and modern management. 1979 : Dermatology research centre established in Sophia Antipolis.

1983 : Opening of Japenese research center.

B-) 1957-1983:

The new president develops lOreal towards the international : brands

acquisition and creation of famous products.


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2-History

1984 : New CEO: Charles Zviak.

1985: Pionner of care for men products.

1987: First on mail-order beauty with Les crateurs de beaut .

1988: New CEO: Lindsay Owen-Jones.

1992: Incorporation of new strategy, environmental respect.

1994: Creation of LOral Israel and first international cosmetic group in India.

1996: Introduction in China with creation of Partnership.

1998: Launch of the international LOral-Unesco Awards for Women in

science

C-) 1984-2000 :

Great period of expansion for l'Oral. Massive investments and strategic

launches. L'Oral will become the world leader in cosmetics.


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2-History

D-) 2001Present day :

LOral enters the 21th century. Diversification strategy and new citizens and

environmental initiatives.

2001: LOral is committed to Sustainable Development. 2002: New territory, Oral cosmetics. Joining the United Nation Global

Compact.

2004: First firm earning the Diversity Leadership Award.

2005: LOral receives the Anti-Defamation Leagues InternationalLeadership Award.

2006: Earn of the Corporate Diversity Innovation award. 2007: Creation of the LOreal Corporate Foundation.

2010: First Russian factory.

2011: New CEO, Jean-Paul Agon and new subsidiary in Africa.


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3. Organization

Governance

The Board of Directors is composed of 14members.

LOral's Executive Committee iscomposed of 15 members


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LOrealsexecutive committee


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Diversified brand portfolio

Consumer products division

LOralluxe

The professional products division

Active cosmetics division The Body Shop


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An integrated production

mode Research and innovation


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4. Innovating sustainably


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