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89t:od;ct?t;d@ ethod(?@A/ Bee?#cC D0E F0E0 G@@"He?t@! E0 D0 Ie#e?"e#! a!d J0 K0 LaC! eds0 =ases te! a

c@!>?@!tat#@!a" act#H#ty #!H@"H#!W e@"e U#tC d#>>e?e!t @#!ts @> H#eU0 F@st #A@?ta!t y@u U#"" "ea?!

C@U t@ U@?N t@Ua?d c@!se!sus UC#"e t@"e?at#!W "eW#t#Aate d#>>e?e!ces @> @#!#@!0

Jec#s#@! AaN#!W #s UCat Aa!aWe?s d@0 TCe dec#s#@!s @> Aa!aWe?s d#?ect"y #!>"ue!ce ?eHe!ues c@sts a!d

?@>#ts @> a! aW?#Mus#!ess >#?A0 X> y@u a?e t@ Me success>u" #! a! aW?#Mus#!ess ca?ee? y@u Aust "ea?! t@ Me a

W@@d dec#s#@! AaNe?0 Y@u Aust deHe"@ tCe aM#"#ty t@ a"y c"ass?@@A t?a#!#!W #! Mus#!ess a!d ec@!@A#cs

t@ aW?#Mus#!ess ?@M"eA s@"H#!W s@ tCat y@u ca! "ea?! C@U t@ (Q) AaNe dec#s#@! AaN#!W eas#e? (Z)#A?@He tCe a!a"yt#ca" [ua"#ty @> dec#s#@!s (\) ?educe tCe t#Ae ?e[u#?ed t@ AaNe dec#s#@!s a!d (])

#!c?ease tCe >?e[ue!cy @> c@??ect dec#s#@!s0

te? c@A"et#!W a >eU case stud#es y@u sC@u"d >#!d tCeA a! #!te?est#!W a!d ?eUa?d#!W Uay t@ "ea?!0 Y@u

U#"" s@@! d#sc@He? C@UeHe? tCat case stud#es ?e[u#?e a! a?@acC tCat #s d#>>e?e!t >?@A !@?Aa"C@AeU@?N ass#W!Ae!ts0 KacC case ca! CaHe A@?e tCa! @!e ?#WCt a!sUe? dee!d#!W @! C@U tCe ?@M"eA #s

de>#!ed a!d UC#cC assuAt#@!s a?e Aade0 Btude!ts c@AA@!"y se!d seHe?a" C@u?s ?ea?#!W tCe s@"ut#@!>@? a case ass#W!ed >@? c"ass?@@A d#scuss#@!0 TCe t#Ae y@u se!d U@?N#!W @! case stud#es U#"" Me Ue""se!t Mecause #t U#"" ?ea?e y@u t@ c@!>#de!t"y taNe @! a @s#t#@! #! aW?#Mus#!ess #! UC#cC dec#s#@!:

AaN#!W cCa""e!Wes >ace y@u eacC day0 Buccess #! y@u? ca?ee? U#"" Me tCe ?ea" ?eUa?d >@? tCe U@?N y@u d@

#! ?ea?#!W case stud#es0

ee" tCat tCe case #s A#ss#!W s@Ae #!>@?Aat#@! tCat #s H#ta" t@ y@u? dec#s#@!0

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J@!bt desa#?0 ^ase U?#te?s d@ tC#s @! u?@se t@ AaNe tCe cases ?e?ese!t as c"@se"y as @ss#M"e tCe

ty#ca" s#tuat#@!s >aced My aW?#Mus#!ess Aa!aWe?s0 X! tC#s aWe @> c@Aute?s Aa!aWe?s @>te! CaHe t@ s#>t

tC?@uWC a! eVcess#He aA@u!t @> #!>@?Aat#@! t@ W"ea! tCe >acts !eeded t@ AaNe a dec#s#@!0 X! @tCe?s#tuat#@!s tCe?e #s t@@ "#tt"e #!>@?Aat#@! a!d t@@ "#tt"e t#Ae @? A@!ey t@ c@""ect a"" tCe #!>@?Aat#@! des#?ed0

!e de>#!#t#@! @> Aa!aWeAe!t #s tCe a?t @> us#!W sca!ty #!>@?Aat#@! t@ AaNe te??#M"y #A@?ta!t seA#:

e?Aa!e!t dec#s#@!s u!de? t#Ae ?essu?e0 !e ?eas@! >@? us#!W tCe case:study AetC@d #s >@? y@u t@ "ea?!C@U t@ >u!ct#@! e>>ect#He"y #! tCat tye @> dec#s#@!:AaN#!W e!H#?@!Ae!t0

GCe! ass#W!ed a case tCat d@es !@t c@!ta#! a"" tCe #!>@?Aat#@! y@u !eed y@u ca! d@ tU@ tC#!Ws/ #?st

seeN add#t#@!a" #!>@?Aat#@!0 f#M?a?y ?esea?cC @? a >eU te"eC@!e ca""s Aay ?@H#de tCe !ecessa?y >acts0

Bec@!d y@u ca! AaNe assuAt#@!s UCe! Ney >acts @? data a?e !@t aHa#"aM"e0 Y@u? assuAt#@!s sC@u"d Me?eas@!aM"e a!d c@!s#ste!t U#tC tCe s#tuat#@! Mecause tCe c@??ect!ess @> y@u? s@"ut#@! Aay dee!d u@!

tCe assuAt#@!s y@u AaNe0 TC#s #s @!e ?eas@! tCat a case ca! CaHe A@?e tCa! @!e ?#WCt s@"ut#@!0 X! >act

y@u? teacCe? Aay Me A@?e #!te?ested #! tCe a!a"ys#s a!d ?@cess y@u used t@ a??#He at tCe dec#s#@! tCa! #!#ts aMs@"ute c@??ect!ess0

X! s@Ae cases tCe case U?#te?(s) CaHe ?@H#ded [uest#@!s t@ Wu#de y@u? a!a"ys#s9 #! @tCe? cases #t #s u t@

y@u tCe case a!a"yst t@ dec#de UC#cC [uest#@!s a?e ?e"eHa!t #! de>#!#!W tCe ?@M"eA0 TC#s t@@ #s My

des#W!0 X! a! actua" aW?#Mus#!ess s#tuat#@! y@u U#"" CaHe t@ dec#de UC#cC [uest#@!s t@ asN a!d ce?ta#!"y!@ @!e U#"" W#He y@u a "#st @> Au"t#"e:cC@#ce a!sUe?s0 TC#s #s UCy #t #s suWWested tCat y@u !@t "#A#t y@u?

a!a"ys#s t@ tCe [uest#@!s at tCe e!d @> a case0

TCe BeHe! Btes @> O?@M"eA

Z0 Define the central issue.Fa!y cases U#"" #!H@"He seHe?a" #ssues @? ?@M"eAs0 Xde!t#>y tCe A@st

#A@?ta!t ?@M"eAs a!d sea?ate tCeA >?@A tCe A@?e t?#H#a" #ssues0 te? #de!t#>y#!W UCat aea?s

t@ Me a Aai@? u!de?"y#!W #ssue eVaA#!e ?e"ated ?@M"eAs #! tCe >u!ct#@!a" a?eas (>@? eVaA"eAa?Net#!W >#!a!ce e?s@!!e" a!d s@ @!)0 u!ct#@!a" a?ea ?@M"eAs Aay Ce" y@u #de!t#>y dee:

?@@ted ?@M"eAs tCat a?e tCe ?es@!s#M#"#ty @> t@ Aa!aWeAe!t0

\0 Define the firm's goals.X!c@!s#ste!c#es MetUee! a >#?Abs W@a"s a!d #ts e?>@?Aa!ce Aay >u?tCe?C#WC"#WCt tCe ?@M"eAs d#sc@He?ed #! ste Z0 @? tCe ?eAa#!#!W a!a"ys#s0

]0 Identify the constraints to the problem.TCe c@!st?a#!ts Aay "#A#t tCe s@"ut#@!s aHa#"aM"e t@ tCe

>#?A0 Ty#ca" c@!st?a#!ts #!c"ude "#A#ted >#!a!ces "acN @> add#t#@!a" ?@duct#@! caac#tye?s@!!e" "#A#tat#@!s st?@!W c@Aet#t@?s ?e"at#@!sC#s U#tC su"#e?s a!d cust@Ae?s a!d s@ @!0

^@!st?a#!ts CaHe t@ Me c@!s#de?ed UCe! suWWest#!W a s@"ut#@!0j0 Identify all the relevant alternatives.TCe "#st sC@u"d a"" tCe ?e"eHa!t a"te?!at#Hes tCat c@u"d s@"He

tCe ?@M"eA(s) tCat Ue?e #de!t#>#ed #! ste Z0 se y@u? c?eat#H#ty #! c@A#!W u U#tC a"te?!at#He

s@"ut#@!s0 KHe! UCe! s@"ut#@!s a?e suWWested #! tCe case y@u Aay Me aM"e t@ suWWest Mette?

s@"ut#@!s0S0 Select the best alternative.KHa"uate eacC a"te?!at#He #! "#WCt @> tCe aHa#"aM"e #!>@?Aat#@!0 X> y@u

CaHe ca?e>u""y taNe! tCe ?@ceed#!W >#He stes a W@@d s@"ut#@! t@ tCe case sC@u"d Me aa?e!t0

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hes#st tCe teAtat#@! t@ iuA t@ tC#s ste ea?"y #! tCe case a!a"ys#s0 Y@u U#"" ?@MaM"y A#ss

#A@?ta!t >acts A#su!de?sta!d tCe ?@M"eA @? sN# UCat Aay Me tCe Mest a"te?!at#He s@"ut#@!0 Y@u

U#"" a"s@ !eed t@ eV"a#! tCe "@W#c y@u used t@ cC@@se @!e a"te?!at#He a!d ?eiect tCe @tCe?s0k0 Develop an implementation plan.TCe >#!a" ste #! tCe a!a"ys#s #s t@ deHe"@ a "a! >@? e>>ect#He

#A"eAe!tat#@! @> y@u? dec#s#@!0 facN @> a! #A"eAe!tat#@! "a! eHe! >@? a He?y W@@d dec#s#@!

ca! "ead t@ d#saste? >@? a >#?A a!d >@? y@u0 J@!bt @He?"@@N tC#s ste0 Y@u? teacCe? U#"" su?e"y asNy@u @? s@Ae@!e #! tCe c"ass t@ eV"a#! C@U t@ #A"eAe!t tCe dec#s#@!0

TCe he@?t

TCe c@u?se #!st?uct@? Aay ?e[u#?e a U?#tte! @? a! @?a" ?e@?t desc?#M#!W y@u? s@"ut#@! t@ tCe case0 TCe

C#WC [ua"#ty @> y@u? a!a"ys#s @? tCe M?#""#a!ce @> y@u? #!s#WCts U#"" d@ y@u "#tt"e W@@d #> y@u? s@"ut#@! #s!@t eV?essed c"ea?"y0 TCe teacCe? #s A@?e "#Ne"y t@ accet y@u? s@"ut#@! eHe! #> Ce @? sCe d@es !@t aW?ee

U#tC #t #> y@u a?e aM"e t@ #de!t#>y tCe #ssues eV"a#! tCe a!a"ys#s a!d "@W#c tCat "ed y@u t@ cC@@se a

a?t#cu"a? a"te?!at#He a!d "ay @ut a W@@d "a! >@? #A"eAe!t#!W tCe dec#s#@!0

G?#tte! he@?ts

Y@u ?@MaM"y U#"" Me asNed t@ U?#te ?e@?ts >@? at "east s@Ae cases0 TCe >@""@U#!W Wu#de"#!es U#"" Ce"y@u U?#te a! e>>ect#He case a!a"ys#s0 #?st #! Mus#!ess c@AAu!#cat#@!s a sho:t :eDo:t#s usua""y

c@!s#de?ed Mette? tCa! a "@!W ?e@?t0 TC#s d@es !@t Aea! tCat #! y@u? ?e@?t y@u ca! sN# Ney @#!ts Mut

?atCe? tCat y@u state ?e"eHa!t @#!ts c"ea?"y a!d c@!c#se"y0 J@ !@t #!c"ude t?#H#a" Aatte?s0

Bec@!d tCe ?e@?t sC@u"d Me Ue"" U?#tte!0 Xt sC@u"d Me t@Ded a!d !@t c@!ta#! se""#!W @? W?aAAat#ca"e??@?s0 TCe ?e@?t y@u Ca!d #! >@? c"ass sC@u"d Me e[u#Ha"e!t #! [ua"#ty t@ a ?e@?t y@u U@u"d U?#te >@?

y@u? M@ss a se!#@? Aa!aWe? @> a! aW?#Mus#!ess c@Aa!y0 X! tCe ea?"y yea?s @> y@u? ca?ee? a?t#cu"a?"y #!

a "a?We >#?A y@u a?e "#Ne"y t@ Mec@Ae N!@U! >@? tCe [ua"#ty @> y@u? U?#tte! ?e@?ts0

< Ue"":U?#tte! ?e@?t U@u"d c@!ta#! tCe >@""@U#!W e"eAe!ts/

Q0 Executive summary.TC#s #s a c@!c#se"y U?#tte! stateAe!t "ess tCa! @!e aWe "aced at tCe >?@!t @>

tCe ?e@?t0 Xt M?#e>"y suAAa?#ges tCe Aai@? @#!ts @> tCe case a!d y@u? s@"ut#@!0 Xt sC@u"d desc?#Me

tCe Aai@? #ssue tCe ?@@sed s@"ut#@! a!d tCe "@W#c su@?t#!W tCe s@"ut#@!0Z0 Problem statement.O?ese!t tCe ce!t?a" #ssue(s) @? Aai@? ?@M"eA(s) #! tCe case Ce?e0 J@ !@t

?eCasC tCe >acts @> tCe case9 assuAe tCat a!y@!e ?ead#!W tCe ?e@?t #s >aA#"#a? U#tC tCe case0

\0 Alternatives.J#scuss a"" ?e"eHa!t a"te?!at#Hes0 I?#e>"y ?ese!t tCe Aai@? a?WuAe!ts >@? a!d aWa#!st

eacC a"te?!at#He0 Ie su?e t@ state y@u? assuAt#@!s a!d tCe #Aact @> c@!st?a#!ts @! eacCa"te?!at#He0

]0 onclusion.O?ese!t tCe a!a"ys#s a!d tCe "@W#c tCat "ed y@u t@ se"ect a a?t#cu"a? s@"ut#@!0 act#@! tCat U#"" "ead t@ e>>ect#He #A"eAe!tat#@! @> tCe dec#s#@!s@ tCat tCe ?eade? ca! see !@t @!"y UCy y@u cC@se a a?t#cu"a? a"te?!at#He Mut C@U #t U#"" U@?N0

?a" he@?ts

X! s@Ae #!sta!ces tCe #!st?uct@? Aay sec#>#ca""y ?e[u#?e a! @?a" ?e@?t @! a case0 !e stude!t @? a teaA @>stude!ts U#"" Me ass#W!ed a! @?a" ?e@?t #! adHa!ce0 X! Aa!y c"ass?@@A s#tuat#@!s eacC stude!t Aust Me

?ea?ed t@ d#scuss a!y asect @> a case #> ca""ed u@! @? t@ c@AAe!t @! #deas ?ese!ted My @tCe?

stude!ts0 Xt #s !@t u!c@AA@! >@? a "a?We @?t#@! @> tCe c@u?se W?ade t@ Me Mased @! tCe >?e[ue!cy a!d

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[ua"#ty @> a stude!tbs @?a" a?t#c#at#@! #! c"ass?@@A d#scuss#@!s0 O?ea?at#@! @> a! @?a" case ?e@?t sC@u"d

#!c"ude tCe >@""@U#!W/

Q0 Description of the case situation.O?ese!t a M?#e> @He?H#eU @> tCe s#tuat#@! #! tCe case0 B@Aet#Aesa teacCe? U#"" asN a stude!t t@ sta?t @>> tCe c"ass?@@A d#scuss#@! U#tC tC#s @He?H#eU0

Z0 Problem statement.Jesc?#Me tCe Aai@? #ssue(s) @? ?@M"eA(s) #! tCe case0

\0 Analysis of the !ey alternatives.O?ese!t tCe ?esu"ts @> y@u? a!a"ys#s @> ?e"eHa!t a"te?!at#Hes #! a

c@!c#se Aa!!e?0 Jee!d#!W @! tCe tye @> a!a"ys#s tC#s #s s@Aet#Aes ca""ed ?u!!#!W tCe!uAMe?s0

]0 onclusion.I?#e>"y desc?#Me tCe "@W#c tCat "ed y@u t@ cC@@se tCe a"te?!at#He0 BuAAa?#ge UCy tCe

@tCe? a"te?!at#Hes Ue?e !@t cC@se!0j0 Implementation.O?ese!t y@u? #A"eAe!tat#@! "a!0

B@Aet#Aes tCe teacCe? U#"" ass#W! a >u"":case ?ese!tat#@!0 X! tCat s#tuat#@! y@u W@ tC?@uWC tCe

?ese!tat#@! @#!t My @#!t0 X! a c"ass d#scuss#@! sett#!W C@UeHe? eHe! tC@uWC y@u Aust Me ?ea?ed

y@u U#"" a"A@st !eHe? AaNe a >u"":case ?ese!tat#@!0 Y@u U#"" Me asNed t@ ?ese!t #eces @> y@u??ese!tat#@!0 @? eVaA"e y@u Aay Me ca""ed u@! @? H@"u!tee? t@ ?ese!t y@u? c@!c"us#@!0 Y@u a?e "#Ne"y

t@ Me #!te??uted a!d c@u!t @! Me#!W asNed t@ de>e!d y@u? stateAe!ts0

^`^fBX`B

TCe a!a"ys#s @> case stud#es Aay Me aA@!W tCe A@st cCa""e!W#!W ass#W!Ae!ts W#He! t@ a stude!t0 ^asesa?e !@t iust Musy U@?N W#He! t@ >#"" u a stude!tbs t#Ae0 @? a ca?ee? #! aW?#Mus#!ess Aa!aWeAe!t My W#H#!W y@u a cCa!ce t@

deHe"@ dec#s#@!:AaN#!W sN#""s #! tCe c"ass?@@A s@ tCat y@u U#"" Me Mette? ?ea?ed t@ Aeet tCe cCa""e!Wes@> y@u? a>te?:W?aduat#@! i@M0

Iy ?ea?#!W s@"ut#@!s t@ cases stud#es y@u U#"" Me eV@sed t@ a Ha?#ety @> aW?#Mus#!esses Aa!aWeAe!t

?@"es a!d Mus#!ess s#tuat#@!s0 Y@u? dec#s#@!:AaN#!W sN#""s U#"" Me e!Ca!ced as y@u s#>t tC?@uWC "a?We

H@"uAes @> #!>@?Aat#@! t@ #de!t#>y ?@M"eAs dete?A#!e c@?@?ate W@a"s de>#!e ?e"eHa!t a"te?!at#Hes a!ddeHe"@ "a!s t@ #A"eAe!t dec#s#@!s0 Y@u U#"" C@!e y@u? aM#"#ty t@ a"y a!a"yt#ca" t@@"s #! t?ue:t@:"#>e

aW?#Mus#!ess s#tuat#@!s0 Iy ?ea?#!W ?e@?ts y@u U#"" "ea?! C@U t@ eV?ess y@u?se"> succ#!ct"y M@tC

@?a""y a!d #! U?#t#!W0 Y@u U#"" a"s@ deHe"@ tCe aM#"#ty t@ de>e!d tCe "@W#c @> y@u? a!a"ys#s a!d

c@!c"us#@!s0 TCese a?e a"" Ha"uaM"e sN#""s >@? a >utu?e aW?#Mus#!ess Aa!aWe? a!d U#"" Ce" y@u W@ a "@!WUay #! a ?eUa?d#!W ca?ee?0