preparing for 2014
DESCRIPTION
Preparing for 2014. Greig Whitton Founder, Evergrow. Brent Combrink Founder, ProMentor. Webinar outline. Economic expectations Tax changes Legislative amendments Labour developments Marketing opportunities. Economic expectations. A perfect economic storm?. Economic expectations. - PowerPoint PPT PresentationTRANSCRIPT
Preparing for 2014
Greig WhittonFounder, Evergrow
Brent CombrinkFounder, ProMentor
Webinar outline
• Economic expectations
• Tax changes
• Legislative amendments
• Labour developments
• Marketing opportunities
Economic expectations
• A perfect economic storm?
Economic expectations
• A perfect economic storm?
− Conditions will probably improve towards the end of the year.
− Don’t wait for macro economic growth to drive demand.
Tax changes
• Taxation laws amendments
− Assorted benefits for individuals and companies
− Retirement funding changes of particular interest
Tax changes
• Taxation laws amendments
− Assorted benefits for individuals and companies
− Retirement funding changes of particular interest
− Special Economic Zone tax breaks very appealing
Tax changes
• Extension of VAT to international electronic suppliers
− Shouldn’t be an issue unless SARS burdens local users with compliance tracking
Tax changes
• National Credit Act amendments
− Possible credit history expunction
Tax changes
• National Credit Act amendments
− Possible credit history expunction
− Prohibition of certain charges as well as proof of letters of demand
Legislative amendments
• Protection of Personal Information Act
− Prohibition of unsolicited direct marketing
Legislative amendments
• New B-BBEE Codes
− Awesome for black business owners; catastrophic for white owners
Legislative amendments
• New B-BBEE Codes
− Awesome for black business owners; catastrophic for white owners
− Emphasis on supplier development could benefit many smaller enterprises
Legislative amendments
• Women Empowerment and Gender Equality Bill
− Proposes controversial employment targets
Labour developments
• Amendments to the BCEA, LRA, and EEA
− More protection for non-permanent employees
Labour developments
• Amendments to the BCEA, LRA, and EEA
− More protection for non-permanent employees
− Possibility of minimum wage increases
Labour developments
• Amendments to the BCEA, LRA, and EEA
− More protection for non-permanent employees
− Possibility of minimum wage increases
− Prohibition of “wage discrimination”
Labour developments
• Amendments to the BCEA, LRA, and EEA
− More protection for non-permanent employees
− Possibility of minimum wage increases
− Prohibition of “wage discrimination”
− Quicker compliance enforcement and stricter penalties
Labour developments
• Employment Services Bill
− Employers may need to notify the Department of Labour about any job vacancies
Marketing opportunities
• The increasing appeal of online marketing
− Sustained growth of the local digital retail market
Marketing opportunities
• The evolution of search and social
− The days of dabbling are over: develop the skills, buy the skills, or don’t bother
Marketing opportunities
• The untapped potential of email
− The contribution from email has jumped dramatically
− Email is quicker, easier, and more affordable than just about any other channel
− Build awareness, nurture leads, track engagement, and convert
− POPI will reward companies that build opt-in audiences
Need more help?
• Evergrow forums
• Guides
• Greig: 021 671 8225
• Brent: 082 425 2708