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WHERE IS ENTREPRENEURSHIP EDUCATION HEADING?

Reflections on the Solvay Brussels School Experience

Olivier Witmeur

Launch: European Entrepreneurship Competition

Business is not a game but everyone can play it!

Brussels - 25/10/2010


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Milestones @ SBS

EBN - Entrepreneurship Education Trends - Olivier Witmeur 20102 |

SME Management

course & coaching

Business plan

course for

Management Sc.students

Entrepreneurship

Center

Entrepreneurship

Chair inside the B-

School

Opening to non

businessstudents

Extension to MBA

and Executive

Education

1990 2000 2010


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Evolution of Entrepreneurship Courses

Stage 1

Entrepreneurship = Small Business Management

Who is the entrepreneur is the critical question

Bank

Stage 2

Business plan as the ultimate tool for young entrepreneurs

(US) innovative start-up as archetype of entrepreneurial venture

Venture Capital

Stage 3

Entrepreneurship as a behavior Entrepreneurship as a staged process

Multiple contexts and venture types

Bootstrapping



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WHAT WE CURRENTLY TEACH

Examples


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Entrepreneurial Framework


ENTREPRENEUR

OPPORTUNITY

RESOURCES

Conviction

Creativity

Communication

CONTEXT

Ad

aptation

Analyze

Fits &

Gaps


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Entrepreneurial Process

Individual variables: skill, profile, motivations

Group-level variables: reactions from customers, investors, potential

employees

Societal-level variables: governmental policies, economic conditions

EBN - Entrepreneurship Education Trends - Olivier Witmeur 2010| 6

Idea /

Opportunity

recognition

Decision

to proceed

Analysing

the project

Assembling

resources:

team,

Launch

Build /

Grow

Harness


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Top-Down Planning Logic



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Bottom-up Emergent Logic



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CURRENT TRENDS


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Current Course Design Guidelines 1/4

Evolution of the audience:

SME Owners / Managers

Master students

Business

Non business

High School students and Bachelor students

Managers and Executives

SME specialists: consultant, investors

Wannabes

Professors and Researchers



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Coverage of multiple contexts:

Multiple development stages: From idea generation to international

growth

Multiple industry: Hi-tech tech, low-tech, social

Multiple organizational contexts: SME and large organization

Multiple Geography: US, EU, BRIC, Developing countries

And multiple perspectives:

Practice

Economical and social impact Research (what do we really know beyond myths and war stories?)



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Augmented tool box:

Business Plan

Idea generation

Business modeling

Scenario

Effectuation / Bricolage



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Increasing diversity in methodology

Lectures

Testimonials

Cases

Video

Games

Field projects



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We need new tools!

New idea generation / development

Business model generation

Scenario

Management under uncertain conditions

Real world / Field projects

Competitions and contests

Games / Simulations

Everybody can help

Please make it fun!



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Olivier Witmeur: [email protected]

Visit:

www.solvayentrepreneurs.be

www.solvay.edu www.olivier-witmeur.net

15 | EBN - Entrepreneurship Education Trends - Olivier Witmeur 2010

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