presentación dario schilman - ecommerce day lima 2016
TRANSCRIPT
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Ing. Dario Schilman
CEO IDS Soluciones Ecommerce ArgentinaMagento [email protected]
https://ar.linkedin.com/in/darioschilman
En busca de la rentabilidad
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Y en un principio …
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Plataformas
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Plataforma… y algo mas Plataforma
CMSPayment
Logistic
PIM
CRM
ERP
WMS
APIsExtensions
Email MKT
Ad Servers
Social Networks
Metrics
MarketPlaces
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Y además…
• LICENCIAS• ACTUALIZACIONES• NUEVAS VERSIONES• MADURACION EN EL MERCADO
• MARKET SHARE• APIS• MODULOS• RED DE IMPLEMENTADORES O PARTNERS•TIME TO MARKET
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…y en el princpio las plataformas
Escalabilidad
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Si no es Cloud, no escala
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• CDN• Balanceador de carga• Cache• Varios Web Servers• Cluster de DB
} Crecimiento Horizontal y Vertical en TI
Objetivo
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TASA DE CONVERSIÓN
ROI TOTAL SLA ENTREGA
SLA DESPACHO
SLA INFRA
ROI SEO
ROI SEMTASA DE REBOTE
Carritos abandonados
FUNNEL DE CONVERSION
CLICKS / APERTURAS / IMPRESIONES
TICKET PROMEDIOTRAFICO
CONCURRENCIA
T DE CARGA
RATIO DE VENTAS
t EN SITE
CA
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Y la rentabilidad?
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+ Mix de producto / oferta
Rentabilidad
+ Estrategia Digital+ KPI´s+ Servicio+ Cloud+ Plataforma Adecuada+ Ventas- Costos de Infraestructura (TCO)- Costos Operativos- Costos de Marketing y Promoción- Costos Financieros
= GANANCIA
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Ing. Dario Schilman
CEO IDS Soluciones Ecommerce ArgentinaMagento [email protected]
https://ar.linkedin.com/in/darioschilman
GRACIAS